As a business owner or marketer, choosing the right marketing automation platform can make or break your success. ActiveCampaign and Sendinblue are two popular choices, but which one is the best fit for your needs? In this in-depth blog post, we’ll explore the differences between the two platforms, analyzing their features, pricing, and more. Our goal is to help you make an informed decision that will catapult your marketing efforts to new heights.

Overview of ActiveCampaign

ActiveCampaign is a feature-rich marketing automation platform that focuses on providing advanced automation capabilities, email marketing, CRM, and integrations with other tools. It’s designed to cater to businesses of all sizes, from small startups to large enterprises.

Key Features and Functionalities

  • Email marketing and automation 📧
  • CRM and sales automation 📊
  • Marketing automation workflows 🔁
  • Segmentation and targeting 🔍
  • Analytics and reporting 📈

Use Cases and Target Audience

  • Small to large businesses
  • E-commerce and retail businesses
  • Service-based businesses
  • Non-profit organizations

Pricing and Plans 💸

  • Lite plan: starting at $9/month
  • Plus plan: starting at $49/month
  • Professional plan: starting at $129/month
  • Enterprise plan: custom pricing

Pros and Cons


  • Advanced automation capabilities
  • User-friendly interface
  • Affordable pricing options
  • Robust CRM features


  • Limited native integrations
  • No free plan available

Overview of Sendinblue

Sendinblue is an all-in-one marketing automation platform that offers email marketing, SMS marketing, chat, CRM, and automation features. It’s tailored to businesses of all sizes, with a focus on affordability and ease of use.

Key Features and Functionalities

  • Email marketing and automation 📧
  • SMS marketing 📱
  • Live chat 💬
  • CRM and contact management 📚
  • Marketing automation workflows 🔁

Use Cases and Target Audience

  • Small to medium-sized businesses
  • E-commerce and retail businesses
  • Service-based businesses
  • Non-profit organizations

Pricing and Plans 💸

  • Free plan: $0/month
  • Lite plan: starting at $25/month
  • Essential plan: starting at $39/month
  • Premium plan: starting at $66/month
  • Enterprise plan: custom pricing

Pros and Cons


  • Easy to use platform
  • Free plan available
  • SMS marketing capabilities
  • Affordable pricing options


  • Limited CRM features
  • Less advanced automation capabilities

Comparison of Features and Functionalities

In this section, we will dive deep into the features and functionalities offered by ActiveCampaign and Sendinblue, focusing on the key aspects that businesses need to consider when choosing a marketing automation platform. 🧠

Email Marketing and Automation 📧

  • ActiveCampaign offers a comprehensive suite of email marketing tools, including a visual email builder, advanced automation workflows, segmentation, and split testing. It provides more flexibility and customization, allowing businesses to create highly targeted email campaigns.
  • Sendinblue also offers a robust email marketing feature set, including a drag-and-drop email builder, automation workflows, segmentation, and A/B testing. However, its automation capabilities are not as advanced as ActiveCampaign’s, and users may find it less flexible in terms of customization.

Lead Capture and Management 🎣

  • ActiveCampaign’s built-in CRM and lead scoring features help businesses manage and nurture leads effectively. The platform also offers lead capture forms that can be easily integrated with websites or landing pages.
  • Sendinblue includes lead capture forms and basic CRM features but lacks the depth of ActiveCampaign’s CRM and lead scoring capabilities. For businesses with basic lead management needs, Sendinblue’s features may be sufficient, while those looking for more advanced options may prefer ActiveCampaign.

Sales and Marketing Automation ⚙️

  • ActiveCampaign stands out for its powerful sales and marketing automation capabilities. The platform provides advanced automation workflows, allowing users to create complex, multi-step sequences with conditional logic. This level of automation enables businesses to automate their sales processes and create highly personalized customer journeys.
  • Sendinblue also offers marketing automation features, but they are not as advanced as ActiveCampaign’s. The platform focuses on simplicity and ease of use, which may be suitable for businesses with less experience in marketing automation or those with simpler automation needs.

Analytics and Reporting 📊

  • ActiveCampaign provides in-depth analytics and reporting features, including campaign performance, subscriber behavior, and sales data. The platform also offers geo-tracking, allowing businesses to track their subscribers’ locations and optimize their campaigns accordingly.
  • Sendinblue includes analytics and reporting features, such as campaign performance and subscriber behavior data. However, it lacks the depth of ActiveCampaign’s analytics, and businesses may find the reporting features less comprehensive.

Integrations and Third-Party Apps 🔗

  • ActiveCampaign boasts a vast library of integrations with popular tools and platforms, including e-commerce, CRM, and social media platforms. This allows businesses to streamline their marketing processes and ensure seamless communication between their marketing stack.
  • Sendinblue also offers integrations with essential tools and platforms, but its selection of integrations is more limited compared to ActiveCampaign. This may be a consideration for businesses that require specific integrations or a more extensive marketing stack.

User Interface and Ease of Use 🖥️

  • ActiveCampaign’s user interface is intuitive and user-friendly, making it easy for users to navigate and manage their marketing campaigns. However, due to the advanced features offered by the platform, there may be a steeper learning curve for new users.
  • Sendinblue prioritizes simplicity and ease of use, making it an accessible option for businesses with limited experience in marketing automation. Its user interface is clean and straightforward, allowing users to manage their campaigns without feeling overwhelmed.

Customer Support and Resources 📚

  • Both ActiveCampaign and Sendinblue offer extensive customer support options, including live chat, email, and phone support. They also provide help documentation, video tutorials, and resources to help users get the most out of their platforms.
  • Additionally, both platforms have active user communities and forums, allowing users to learn from their peers and troubleshoot any issues that may arise.

Comparison of Use Cases and Target Audience

Small Businesses and Startups 🚀

  • Sendinblue’s free plan and affordable pricing make it a more attractive option for small businesses and startups.
  • ActiveCampaign’s advanced features may be better suited for startups looking for powerful automation capabilities, but at a higher cost.

Mid-sized and Enterprise-level Businesses 💼

  • ActiveCampaign’s scalability, advanced automation, and CRM features make it a better fit for mid-sized and enterprise-level businesses.
  • Sendinblue may be suitable for businesses that prioritize affordability and simplicity over advanced features.

E-commerce and Retail Businesses 🛍️

  • Both platforms cater to e-commerce and retail businesses, with integrations for popular e-commerce platforms.
  • ActiveCampaign’s advanced automation capabilities may provide better-targeted marketing for e-commerce businesses, while Sendinblue’s SMS marketing can offer additional marketing channels.

Service-based Businesses 🏢

  • ActiveCampaign’s CRM and sales automation features make it a strong contender for service-based businesses.
  • Sendinblue’s simplicity and affordability can also serve service-based businesses that don’t require advanced automation features.

Non-profit Organizations 🌐

  • Sendinblue’s affordability and free plan make it a more attractive option for non-profit organizations.
  • ActiveCampaign’s advanced features may be useful for larger non-profits, but its pricing may be prohibitive for smaller organizations.

Educational Institutions 🏫

  • Both platforms can cater to the needs of educational institutions, with their marketing automation and CRM features.
  • The choice between ActiveCampaign and Sendinblue for educational institutions may depend on the complexity of their marketing needs and budget constraints.

Comparison of Pricing and Plans

In this section, we will examine the pricing and plans offered by ActiveCampaign and Sendinblue, highlighting the key differences and providing insights into which platform may be the better fit for various businesses.

Monthly and Annual Pricing

ActiveCampaign Pricing:

  • Lite Plan: $15/month (500 contacts)
  • Plus Plan: $70/month (1,000 contacts)
  • Professional Plan: $159/month (2,500 contacts)
  • Enterprise Plan: Custom pricing

Sendinblue Pricing:

  • Free Plan: $0/month (300 emails/day, unlimited contacts)
  • Lite Plan: $25/month (10,000 emails/month, no daily sending limit)
  • Essential Plan: $39/month (20,000 emails/month, no daily sending limit)
  • Premium Plan: $66/month (50,000 emails/month, no daily sending limit)
  • Enterprise Plan: Custom pricing

Features and Functionalities Included in Each Plan

ActiveCampaign Plans:

  • Lite Plan: Unlimited emails, email marketing, marketing automation, chat and email support
  • Plus Plan: All Lite features, plus CRM, custom branding, contact scoring, and more
  • Professional Plan: All Plus features, plus site messaging, attribution, and predictive sending
  • Enterprise Plan: All Professional features, plus custom reporting, dedicated account rep, and more

Sendinblue Plans:

  • Free Plan: 300 emails/day, unlimited contacts, mobile-friendly email designer, basic email support
  • Lite Plan: All Free features, plus 10,000 emails/month, no daily sending limit, and advanced statistics
  • Essential Plan: All Lite features, plus 20,000 emails/month, no Sendinblue logo, and advanced analytics
  • Premium Plan: All Essential features, plus 50,000 emails/month, marketing automation, and more
  • Enterprise Plan: Custom features tailored to your business needs

Value for Money

  • ActiveCampaign offers a wide range of features and functionalities, making it a powerful marketing automation platform. The pricing may be higher than Sendinblue’s, but for businesses seeking advanced automation capabilities and CRM features, ActiveCampaign may offer better value for money.
  • Sendinblue’s pricing structure is more accessible, particularly for small businesses or those with limited budgets. The platform’s free plan allows businesses to explore basic email marketing features without any upfront investment. However, for businesses seeking advanced automation and CRM features, Sendinblue’s lower-cost plans may not provide the same level of value as ActiveCampaign’s more comprehensive offerings.

Flexibility and Scalability 🌱

  • ActiveCampaign’s pricing structure is designed to grow with businesses, offering tiered plans that cater to different levels of marketing automation needs. This flexibility allows businesses to upgrade their plans as their marketing efforts expand and become more sophisticated.
  • Sendinblue’s pricing structure is also flexible and scalable, with tiered plans that cater to businesses of varying sizes and marketing needs. The platform’s email sending limits are based on monthly quotas rather than contact limits, which may be more appealing to businesses that send a large volume of emails to a smaller contact list.

Pros and Cons of ActiveCampaign

Advantages and strengths:

  • Advanced automation capabilities and CRM features
  • User-friendly interface
  • Comprehensive reporting and analytics
  • Highly customizable and scalable
  • Wide range of integrations

Limitations and weaknesses:

  • Higher pricing compared to some competitors
  • Steeper learning curve for beginners
  • Limited native CRM features in lower-tier plans
  • No free plan option

Pros and Cons of Sendinblue

Advantages and strengths:

  • More affordable pricing structure
  • Free plan available with basic features
  • SMS marketing capabilities
  • User-friendly interface
  • Solid email marketing tools

Limitations and weaknesses:

  • Less advanced automation features compared to ActiveCampaign
  • Limited CRM features
  • No built-in landing page builder
  • Email sending limits based on monthly quotas

User Experience and Reviews

Ease of use and navigation:

  • Both ActiveCampaign and Sendinblue have user-friendly interfaces, although some users find ActiveCampaign to have a steeper learning curve due to its advanced features.

Overall user satisfaction:

  • ActiveCampaign generally receives positive feedback for its advanced automation capabilities and CRM features.
  • Sendinblue is often praised for its affordable pricing and solid email marketing tools, though some users may wish for more advanced features.

Customer reviews and testimonials:

  • Both platforms have a mix of positive and negative reviews, with many users appreciating the strengths of each platform while acknowledging their limitations.

Customer Support and Resources

Availability and responsiveness of customer support:

  • ActiveCampaign offers chat and email support, while Sendinblue provides email support and phone support for higher-tier plans.

Help documentation and resources:

  • Both platforms offer comprehensive knowledge bases, video tutorials, webinars, and blog articles to help users get the most out of their marketing automation tools.

Community and user forums:

  • Both ActiveCampaign and Sendinblue have active user communities and forums where users can exchange ideas, tips, and solutions.

Integrations and Third-Party Apps

Available integrations and apps for each platform:

  • ActiveCampaign offers a wide range of integrations, including popular platforms like Shopify, WordPress, and Zapier.
  • Sendinblue also supports various integrations, including Shopify, WordPress, and WooCommerce.

Ease of integration and setup:

  • Both platforms are relatively easy to integrate with third-party apps, enabling users to expand their marketing automation capabilities.

Compatibility with existing tools and software:

  • Both ActiveCampaign and Sendinblue are compatible with popular tools and software used by businesses for marketing, sales, and operations.

Future of ActiveCampaign and Sendinblue

Emerging trends and innovations in marketing automation:

  • As marketing automation continues to evolve, both platforms will likely incorporate new features and functionalities to meet the changing needs of businesses.

Predictions for the future of ActiveCampaign and Sendinblue:

  • ActiveCampaign will likely continue to focus on advanced automation capabilities and CRM features, while Sendinblue may expand its offerings in the email and SMS marketing space.

Implications for businesses and organizations:

  • Businesses should keep an eye on the ongoing development of both platforms to ensure they continue to meet their marketing automation needs and adapt to industry trends.


In summary, both ActiveCampaign and Sendinblue have their strengths and weaknesses, and the choice between them depends on your specific business needs, budget, and marketing goals.

  • ActiveCampaign excels in advanced automation capabilities, CRM, and sales automation, making it ideal for businesses that need a comprehensive marketing solution.
  • Sendinblue focuses on affordability and ease of use, offering a more accessible option for small businesses and those with less experience in marketing automation.
  • If your business requires advanced automation features, CRM capabilities, and you have the budget for it, ActiveCampaign is the better choice.
  • If affordability and simplicity are your top priorities, and you’re looking for a platform that covers essential marketing automation features, Sendinblue is the better option.
  • Ultimately, the best platform for your business will depend on your specific needs, marketing goals, and budget. It’s essential to consider both the short-term and long-term implications of your choice and ensure that the platform you choose can scale with your business as it grows.