Table of Contents
Introduction
Making a decision on which platform to use for your online course can be a daunting task, and we understand that emotions play a big role in making that decision. The excitement of creating your first online course or mobile app, the fear of making the wrong choice, and the relief of finding the perfect fit – these emotions can all be felt when choosing between Kajabi and Passion.io.
When you first start exploring Kajabi, you’ll feel a sense of excitement at the range of features and customization options available. With customizable templates, a powerful website builder, and advanced email marketing capabilities, you’ll feel confident that you can create and sell your online course or digital product effectively. The drag-and-drop course builder will make you feel empowered to create engaging content, while the ability to create quizzes and surveys will ensure that your students are engaged and learning effectively.

On the other hand, when exploring Passion.io, you’ll feel a sense of intrigue at the focus on habit-forming mobile apps. The tools for goal setting, habit tracking, and fitness tracking will make you feel excited about the potential for creating a mobile app that can help users form positive habits. The ability to customize your mobile app with your own branding will make you feel proud of your business and its unique identity.
However, with all these emotions comes the fear of making the wrong choice. Will you choose the platform that’s right for you? Will you regret your decision later? These fears are completely understandable, but we want to assure you that by doing your research and understanding the features and capabilities of each platform, you’ll be able to make an informed decision that’s right for you and your business.
Ultimately, the relief of finding the perfect fit is what we want you to feel. Whether you choose Kajabi or Passion.io, or another platform altogether, we want you to feel confident and excited about creating and selling your online course or mobile app. By finding the platform that offers the features and functionality you need, you’ll be able to create a successful and profitable online business.

Features and Tools
Kajabi offers a comprehensive set of features and tools that can help users to create, market, and sell their digital products. Here are some of the key features and tools:
- Website Builder: Kajabi provides an easy-to-use website builder that enables users to create beautiful, responsive websites without any coding skills.
- Course Creation: With Kajabi, users can create and deliver online courses with interactive lessons, quizzes, and assignments.
- Email Marketing: Kajabi includes a robust email marketing tool that allows users to send personalized, automated emails to their audience.
- Marketing Pages: Kajabi offers a range of customizable landing pages, sales pages, and opt-in pages to help users promote and sell their products.
- Membership Site: Kajabi provides a membership site builder that enables users to create and manage their own membership programs.
- Sales Funnels: Kajabi offers pre-built sales funnels that users can customize to their specific needs.
- Analytics and Reporting: Kajabi includes detailed analytics and reporting tools that allow users to track their website traffic, email marketing campaigns, and sales performance.
Passion.io is a mobile app builder that helps users to create and launch their own coaching and fitness apps. Here are some of the key features and tools:
- App Builder: Passion.io offers an easy-to-use app builder that allows users to create custom coaching and fitness apps without any coding skills.
- Workout Builder: With Passion.io, users can create and deliver custom workouts to their clients, complete with video tutorials and progress tracking.
- Habit Tracking: Passion.io includes a habit tracking tool that enables users to help their clients develop and maintain healthy habits.
- Coaching Tools: Passion.io provides a range of coaching tools, such as in-app messaging and video calls, to help users support and engage with their clients.
- Analytics and Reporting: Passion.io includes detailed analytics and reporting tools that allow users to track their app usage, client progress, and revenue performance.
Overall, both Kajabi and Passion.io offer a range of powerful features and tools that can help users to create and market their digital products. While Kajabi is more focused on course creation and marketing, Passion.io is geared towards mobile app development and coaching. Ultimately, the choice between these two platforms will depend on the specific needs and goals of the user.
It is important to carefully consider the features and tools that each platform offers, as well as their pricing models, to determine which platform is the best fit for your business.
Building Your Own Branded App
When it comes to creating your own branded app, Kajabi and Passion.io offer different approaches.
Kajabi enables users to create an app using their own branding, allowing for a cohesive look and feel across all platforms. With Kajabi’s app-building capabilities, you have complete control over your app’s design and functionality, allowing you to create a unique experience for your users.
Passion.io, on the other hand, allows users to create an app using their pre-designed templates, providing a simpler solution for those who may not have design experience. Passion.io’s templates are designed with user experience in mind, ensuring that your customers can easily find and access the content they need.
However, building an app is just the first step. It’s also important to consider the user experience and how easy it is for your customers to navigate and use your app.
With Kajabi, you can create a custom layout and user interface that meets the needs of your specific audience. Meanwhile, Passion.io’s templates offer an easy solution for those who want to get their app up and running quickly.
Overall, both Kajabi and Passion.io offer powerful solutions for building your own branded app. However, Kajabi’s customization options provide more flexibility for those who want complete control over their app’s design and functionality, while Passion.io’s pre-designed templates offer an easy solution for those who want to get started quickly and may not have design experience.
In conclusion, it’s important to choose a platform that aligns with your business needs and goals. Both Kajabi and Passion.io offer unique benefits that can help you build a successful online course business, whether you’re looking for complete customization or a simple solution.
Customization and Branding
When it comes to creating an online course, branding and customization are essential to make your course stand out and build a loyal following. Both Kajabi and Passion.io offer several customization and branding options that can help you achieve your branding goals.
Kajabi provides a range of customization options to its users. Here are some of the ways in which Kajabi can help you customize and brand your online course:
- Themes and Templates: Kajabi offers a wide range of themes and templates that can be customized to match your brand. You can choose from a variety of pre-built templates, or create your own theme from scratch using Kajabi’s drag-and-drop builder.
- Custom Domains: With Kajabi, you can use your own custom domain name to give your online course a professional look and feel.
- Branding: Kajabi allows you to customize the colors, fonts, and logos of your course to match your branding. This can be done easily using Kajabi’s branding settings.
- Website Design: Kajabi offers a range of design tools that can help you create a beautiful and professional-looking website. These tools include a drag-and-drop builder, customizable themes, and pre-built blocks that you can add to your site.
Passion.io also provides several customization options to its users. Here are some of the ways in which Passion.io can help you customize and brand your online course:
- Templates: Passion.io offers several pre-built templates that can be customized to match your brand. These templates are designed to be mobile-friendly and can be edited using Passion.io’s drag-and-drop builder.
- Branding: Passion.io allows you to customize the colors and logos of your course to match your branding. This can be done easily using Passion.io’s branding settings.
- Website Design: Passion.io offers a range of design tools that can help you create a beautiful and professional-looking website. These tools include a drag-and-drop builder, customizable themes, and pre-built blocks that you can add to your site.
In terms of customization and branding, both Kajabi and Passion.io offer similar features. However, Kajabi’s drag-and-drop builder is more intuitive and user-friendly than Passion.io’s, making it easier to customize and brand your online course.
Overall, both Kajabi and Passion.io are great options for those looking to create an online course with strong branding and customization features. It ultimately comes down to personal preference and which platform aligns better with your specific needs and goals..
E-commerce and Membership Sites
Both Kajabi and Passion.io come with robust e-commerce and membership site features that allow course creators and coaches to monetize their content and build a community of loyal followers. Let’s take a closer look at what each platform has to offer.
Kajabi offers a comprehensive suite of e-commerce tools that allow course creators to sell digital products, subscriptions, and services directly from their website. Here are some of the key features:
- Product creation: Kajabi allows you to create and sell digital products, such as online courses, ebooks, and video tutorials, from your website. You can also bundle your products and offer discounts to incentivize purchases.
- Payment processing: Kajabi integrates with major payment gateways, including Stripe and PayPal, to handle online transactions securely.
- Upsells and order bumps: You can use Kajabi to create one-click upsells and order bumps to increase the average order value and boost revenue.
- Affiliate marketing: Kajabi’s affiliate marketing feature allows you to recruit and manage affiliates who can promote your products and earn commissions on sales.
- Membership sites: Kajabi’s membership site feature allows you to create gated content and charge recurring fees for access. You can also offer free trials and control the content release schedule to keep members engaged.
Passion.io also offers a range of e-commerce and membership site features to help course creators and coaches monetize their content. Here are some of the key features:
- Product creation: Passion.io allows you to create and sell digital products, such as coaching programs, mentorship sessions, and masterclasses, from your website. You can also offer free trials to attract new customers.
- Payment processing: Passion.io integrates with major payment gateways, including Stripe and PayPal, to handle online transactions securely.
- Upsells and order bumps: You can use Passion.io to create upsells and order bumps to increase the average order value and maximize revenue.
- Membership sites: Passion.io’s membership site feature allows you to create gated content and charge recurring fees for access. You can also offer free trials and control the content release schedule to keep members engaged.
Comparison of E-commerce and Membership Site Features
Both Kajabi and Passion.io offer robust e-commerce and membership site features that allow course creators and coaches to monetize their content and build a community of loyal followers. Here’s how they compare:
- Kajabi offers a more comprehensive suite of e-commerce tools, including affiliate marketing and order bumps, while Passion.io focuses more on coaching programs and mentorship sessions.
- Passion.io offers a simpler pricing model, with a single plan that includes all features, while Kajabi offers tiered pricing plans with varying levels of functionality.
- Kajabi’s membership site feature is more flexible, allowing you to control the content release schedule and offer free trials, while Passion.io’s is more straightforward and easier to set up.
Overall, both Kajabi and Passion.io provide robust e-commerce and membership site features that can help course creators and coaches monetize their content effectively. The choice ultimately depends on your specific needs and preferences.

User Experience
User experience is a critical aspect of any online platform, and both Kajabi and Passion.io offer intuitive interfaces that make it easy for users to navigate and achieve their goals.
Kajabi offers a seamless user experience that’s designed to make it easy for users to create and sell their online courses. The platform’s intuitive interface and user-friendly design help users feel confident and in control. Kajabi’s customer support team is also highly responsive and dedicated to helping users solve any issues they may encounter, which can be a huge relief for those who may be new to online course creation. Overall, using Kajabi can feel empowering and motivating for users, as they are able to focus on their content creation and business goals without being bogged down by technical difficulties or confusing interfaces.
Passion.io’s user experience is similarly designed to be intuitive and user-friendly. The platform’s clean and simple interface allows users to easily navigate and access the tools they need to create and sell their online coaching programs. The team at Passion.io is also highly responsive to user needs, which can be comforting for those who may need additional support. Using Passion.io can feel inspiring and motivating for users, as they are able to focus on their content creation and business goals without being hindered by complicated interfaces or technical issues.
Ultimately, when it comes to user experience, both Kajabi and Passion.io offer intuitive and user-friendly platforms that are designed to help users achieve their business goals. Choosing between the two platforms may come down to personal preference and the specific needs of each individual user.
Marketing Tools
Kajabi and Passion.io offer a variety of marketing tools that can help users promote their products or services and reach a wider audience. Both platforms provide features such as landing pages, sales funnels, and analytics to help users create effective marketing campaigns.
Kajabi’s marketing tools are designed to help users build and grow their online businesses. With its customizable landing pages and sales funnels, Kajabi makes it easy for users to create a compelling online presence. Its advanced analytics and reporting features provide users with valuable insights into their marketing efforts, allowing them to optimize and improve their campaigns over time.
Passion.io’s marketing tools are focused on helping users promote and sell their online coaching programs. Its landing pages and sales funnels are designed to convert visitors into paying customers, and its analytics features provide users with important data about their sales performance.
In terms of user experience, both Kajabi and Passion.io offer intuitive and user-friendly interfaces for creating and managing marketing campaigns. However, Kajabi’s more comprehensive set of marketing tools makes it the better option for users looking to build and grow their online businesses. Passion.io’s marketing tools are more specialized towards online coaching programs.
Overall, both Kajabi and Passion.io provide valuable marketing tools to help users promote and sell their products or services online. However, Kajabi’s more robust set of features makes it a better choice for users looking for a comprehensive platform to grow their online businesses, while Passion.io’s focus on online coaching programs makes it a great option for users in that niche.
Pricing
When it comes to pricing, both Kajabi and Passion.io offer different plans with varying features and prices to meet the needs and budgets of different users. Let’s take a closer look at the pricing options of each platform:
Kajabi offers three pricing plans with different features and pricing options:
Basic Plan: This plan costs $149/month and includes features such as:
- 3 Products
- 3 Pipelines
- 1 Website
- 1 Admin User
- Unlimited Landing Pages and Marketing Emails
- Basic Automation

Growth Plan: This plan costs $199/month and includes features such as:
- 15 Products
- 15 Pipelines
- 1 Website
- 10 Admin Users
- Unlimited Landing Pages and Marketing Emails
- Advanced Automation
Pro Plan: This plan costs $399/month and includes features such as:
- Unlimited Products
- Unlimited Pipelines
- 3 Websites
- 25 Admin Users
- Unlimited Landing Pages and Marketing Emails
- Advanced Automation
- B. Passion.io
Passion.io offers two pricing plans with different features and pricing options:
Starter Plan: This plan costs $49/month and includes features such as:
- 1 Course
- 1 Quiz/Survey
- 1,000 Monthly Active Users
- 10 Landing Pages
- Unlimited Emails
- Drip Content
Pro Plan: This plan costs $99/month and includes features such as:
- Unlimited Courses
- Unlimited Quizzes/Surveys
- 10,000 Monthly Active Users
- Unlimited Landing Pages
- Unlimited Emails
- Drip Content
- Zapier Integration
Overall, both Kajabi and Passion.io offer different pricing plans that cater to different user needs and budgets. It’s important to consider the features that each plan offers and choose the one that best fits your business goals and budget.
Conclusion
After an in-depth comparison of Kajabi and Passion.io, it is clear that both platforms offer robust features and tools for online course creators and coaches. However, there are some key differences that can influence the choice between the two.
Kajabi is an all-in-one platform that provides comprehensive tools for course creation, marketing, and sales. The platform’s flexibility and scalability make it an ideal choice for larger businesses or those with more advanced needs. Kajabi’s focus on customization and branding also sets it apart, allowing course creators to fully align their brand with their online course.
Passion.io, on the other hand, is a more streamlined platform that focuses on delivering an exceptional user experience for both course creators and their students. The platform’s ease of use and intuitive design make it an ideal choice for beginners or those who want a more straightforward approach to course creation.
When it comes to pricing, both Kajabi and Passion.io offer a range of plans to fit different budgets and needs. However, Kajabi’s higher pricing can be justified by its more comprehensive set of features and tools.
Ultimately, the choice between Kajabi and Passion.io comes down to individual preferences and business needs. If customization and branding are a top priority, Kajabi is the clear choice. On the other hand, if user experience and ease of use are the main considerations, Passion.io is the way to go.
In summary, both Kajabi and Passion.io are excellent platforms for online course creation and coaching. The decision ultimately comes down to the needs and preferences of the individual business. Regardless of which platform is chosen, online course creators and coaches can rest assured that they are getting a top-notch product that can help them achieve their goals.