You’ve likely heard the saying, “Don’t put all your eggs in one basket.” In the digital marketing world, that translates to, “Don’t limit yourself to just one platform.” While Kartra is a fabulous tool for building and managing sales funnels, there are other fish in the sea. So, whether you’re scouting for alternatives or just curious about the competition, this blog is your treasure map.

“Exploring the digital world is like diving deep into the ocean. While Kartra may be the prominent shark, there are other intriguing creatures in the deep, each with its unique features.”

The Leading Competitors to Kartra in the Funnel World


  • Strengths: ClickFunnels is often regarded as the OG of funnel builders. It’s intuitive, comes with various pre-built funnels, and supports a myriad of integrations.
  • For Whom: Perfect for businesses that need straightforward, high-converting funnels without the hassle.


  • Strengths: More than just a funnel builder, BuilderAll offers a whole suite of tools including an app builder, a design studio, and more.
  • For Whom: Suitable for those looking for a comprehensive all-in-one digital marketing tool at an affordable price.


  • Strengths: An emerging player, GrooveFunnels boasts a free plan and an array of tools that can compete head-on with Kartra.
  • For Whom: Ideal for startups and marketers on a budget, yet desiring powerful features.


  • Strengths: While primarily a landing page builder, Leadpages also offers tools for creating simple sales funnels.
  • For Whom: For businesses focused on lead generation through stunning landing pages.


  • Strengths: Kajabi emphasizes creating and selling online courses, making it a go-to for educators and online trainers.
  • For Whom: Educators, trainers, and coaches looking to sell their knowledge.

What to Look for When Choosing a Funnel Builder:

  • Ease of Use: Unless you have a tech guru on speed dial, you’ll want a platform that’s user-friendly.
  • Integration Capabilities: Does it play nice with your other tools?
  • Pricing: Ensure it fits within your budget without compromising on essential features.
  • Customer Support: Because everyone needs a helping hand sometimes!

Let’s Deep Dive To Understand  Kartra’s Competitors

The ever-evolving world of digital marketing boasts numerous tools and platforms, each promising to be the solution to your sales funnel needs. Let’s dive deeper into Kartra’s competitors to understand their nuances, strengths, and potential shortcomings.

ClickFunnels: The Digital Pioneer

Founded by Russell Brunson, ClickFunnels has become synonymous with the art of funnel building. This platform brought the concept of sales funnels to the mainstream, making it accessible to both newbies and seasoned marketers.

  • Unique Selling Point (USP): A straightforward approach to funnel building. It’s like playing with digital Lego – you piece together your funnel with ease.
  • Features: Beyond the basic funnel setup, ClickFunnels offers a plethora of features, including its Backpack affiliate system and Actionetics, an email and automation tool.
  • Potential Drawbacks: Some users find its pricing a bit steep, especially given that some essential integrations and advanced features are locked behind higher tiers.

BuilderAll: The All-in-One Powerhouse

BuilderAll markets itself as a one-stop shop for all digital marketing needs. It’s not just a funnel builder but a comprehensive platform that handles everything from web design to email marketing.

  • USP: Versatility. The wide range of tools available, from animated video creation to a full CRM, ensures that businesses can centralize their operations.
  • Features: The platform’s MailingBoss, a built-in email automation tool, is a significant highlight, ensuring seamless integration with your funnels.
  • Potential Drawbacks: The sheer abundance of features might be overwhelming for beginners. Additionally, some users have reported that certain tools lack the depth of standalone alternatives.

GrooveFunnels: The Rising Challenger

Still relatively new to the scene, GrooveFunnels is fast gaining traction, especially with its tempting offer of a free base version.

  • USP: An integrated ecosystem. From GrooveSell to GrooveMail and GrooveVideo, every tool is built to work cohesively.
  • Features: GroovePages, its primary funnel and website builder, boasts a sleek interface and responsive designs. Additionally, its GrooveKart offers an alternative to platforms like Shopify for e-commerce needs.
  • Potential Drawbacks: Being newer, it’s still working out some kinks. Some features are in beta, and there might be bugs or limited functionalities.

Leadpages: The Conversion Specialist

Leadpages has carved a niche for itself as a landing page specialist. While its primary focus isn’t sales funnels, it has capabilities that make it a worthy mention.

  • USP: Conversion-optimized templates. Its library is vast, offering designs that are not just aesthetically pleasing but also high-converting.
  • Features: The platform offers detailed analytics, A/B testing, and a host of integrations, making it a robust tool for lead generation.
  • Potential Drawbacks: Unlike the other platforms, it’s more specialized. If you’re looking for an all-in-one solution, this might not be it.

Kajabi: The Knowledge Commerce Platform

For those in the business of selling knowledge, Kajabi is a dream come true. It’s tailored for educators, coaches, and anyone looking to monetize their expertise.

  • USP: Streamlined course creation. From drip content to quizzes, everything is designed to make online learning engaging.
  • Features: Beyond course creation, Kajabi offers powerful email marketing tools, community management features, and even a mobile app for on-the-go access.
  • Potential Drawbacks: Kajabi’s strength is also its limitation. If you’re not in the e-learning business, much of its functionality might be unnecessary.

Deep Dive into Funnel Features

To better understand the competition in the funnel world, we need to dissect the features each platform offers. It’s not just about creating a funnel; it’s about optimizing, scaling, and fine-tuning it to perfection.

ClickFunnels: The Kingpin’s Arsenal

  • A/B Split Testing: A marketer’s best friend, A/B testing on ClickFunnels allows users to pitch one landing page against another to determine which performs better.
  • Affiliate Management: A seamless built-in system lets users manage and track affiliates, turning loyal customers into brand ambassadors.
  • Email Integrations: With an array of third-party email integrations, one can easily sync and streamline email campaigns.

BuilderAll: The Swiss Army Knife

  • Canvas Funnel Builder: Visualize your sales journey from the start using BuilderAll’s drag-and-drop canvas.
  • E-commerce: Set up your online store without the fuss and integrate it within your funnels.
  • Chat Builder: Engage with your customers in real-time, guiding them through your funnels.

GrooveFunnels: The New Wave

  • GrooveMail: Native email autoresponder, reducing the need for third-party email tools.
  • GrooveMember: Create and manage membership areas, perfect for subscription-based offerings.
  • GrooveVideo: Customizable video player that tracks viewer behaviors, enabling tailored video marketing strategies.

Leadpages: The Lead Magnet

  • Pop-ups & Alert Bars: Engage visitors strategically with timed or exit-intent pop-ups and alert bars.
  • Real-time Analytics: Measure and monitor the performance of your landing pages with real-time data.
  • LeadLinks: Boost sign-ups by allowing subscribers to join lists or sub-lists with just one click.

Kajabi: The Educator’s Hub

  • Automation: Create custom actions triggered by user behaviors, optimizing the learner’s journey.
  • Quizzes & Surveys: Engage students and get feedback seamlessly within your courses.
  • Drip Content: Schedule content release to keep your audience engaged over time.

The Importance of Community & Support

Every platform, no matter how intuitive, comes with its challenges. Hence, it’s crucial not just to look at the features, but also at the support structure around them. Most platforms offer:

  • Knowledge Bases: Repositories of articles, guides, and tutorials.
  • Webinars & Training: Regular sessions to train users on new or complex features.
  • Community Forums: Where users can exchange ideas, solutions, and hacks.

Choosing a platform with a thriving community can significantly enhance your user experience, as you’re never truly alone in your funnel-building journey.

The Bigger Picture: Beyond Funnels

In today’s digital age, funnels are just one piece of the marketing puzzle. Platforms that offer integrations or built-in features like CRM systems, email marketing tools, or e-commerce solutions give users an edge. It’s like having a well-oiled machine where all parts work in harmony.

Decoding The Pricing Maze

An essential aspect of choosing a platform is understanding its pricing structure. Most platforms offer tiered pricing:

  • Entry Level: Suitable for beginners or small businesses with basic features.
  • Mid-Tier: Aimed at growing businesses with more advanced features.
  • Premium Tier: Tailored for enterprises or large-scale businesses, offering full feature access and premium support.

While it might be tempting to opt for the cheapest option, it’s essential to weigh the features you need against the price. Often, the mid-tier offers the best balance of price and functionality.

In Conclusion: Making The Choice

The funnel-building ecosystem is diverse and dynamic. Kartra, while a strong contender, stands amidst a sea of versatile and powerful platforms. As with any tool, the best choice hinges on your specific needs, budget, and business size. The platforms explored here offer unique solutions that cater to a broad range of requirements.

So, ask yourself: What do I need from a funnel builder? Do I want an all-in-one solution? Is my focus more on e-learning or e-commerce? Answering these will guide you to the platform that’ll take your business to new heights.


1. Why would I consider alternatives if I’m happy with Kartra?

It’s always good to be informed. Exploring alternatives can offer new features or save costs.

2. Are all these platforms priced similarly?

Not really. Each platform has different pricing structures, with some offering free tiers.

3. Can I transfer my content from Kartra to another platform?

Generally, yes. Though the migration process might differ from one platform to another.

4. Which platform is the best?

“Best” is subjective. It’s crucial to identify your needs and match them to the platform that suits them most.

 5. Which platform is best for beginners?

ClickFunnels is often recommended due to its user-friendly interface and robust community support.