The platforms and tools can help entrepreneurs and businesses to build and manage their online presence. Two such platforms that are gaining popularity are Kartra and Kajabi. Both Kartra and Kajabi offer a range of features that can help businesses with website building, email marketing, course creation, and more.

We will compare Kartra vs Kajabi, looking at their features, pricing, and pros and cons. By the end of this article, you should have a better understanding of which platform might be the best fit for your business needs. So, let’s dive in and explore the differences between Kartra and Kajabi.

Kartra and Kajabi both offer a range of features that can help businesses with their online marketing and sales efforts. Kartra is a comprehensive platform that offers features such as landing page and website building, email marketing, membership site creation, and more. It also offers advanced features such as marketing automation, funnel building, and affiliate management.

On the other hand, Kajabi is primarily designed for course creators and offers features such as course creation, membership site building, and marketing automation.



Kartra is an all-in-one online marketing platform that provides a range of features to help businesses and entrepreneurs sell their products and services online. Some of the key features of Kartra include:

  • Landing Pages:
  • Kartra
  • Kartra offers a drag-and-drop landing page builder that allows users to create and customize landing pages for their marketing campaigns.
  • Kajabi
  • The Kajabi landing page builder offers users a wide range of templates and customization options to create effective pages that convert visitors into customers. With drag-and-drop functionality, users can easily add text, images, videos, and other elements to their pages without any coding knowledge required. Furthermore, Kajabi provides built-in analytics tools that allow users to track the performance of their landing pages in real-time so they can make necessary adjustments for better results.
  • Sales Funnels:
  • Kartra
  • Users can create complex sales funnels that include upsells, downsells, and one-time offers.
  • Kajabi
  • Kajabi’s sales funnel feature allows users to create custom landing pages, thank you pages, and email campaigns. This means that all aspects of the customer journey can be automated, from lead generation to post-sale follow-up. The platform also offers pre-built templates for different types of funnels such as product launches, webinars, and evergreen funnels.
  • Email Marketing:
  • Kartra
  • Kartra provides a powerful email marketing tool that allows users to create and send automated email campaigns.
  • Kajabi
  • Kajabi’s email marketing feature offers various templates that cater to different industries and niches. These templates can be customized according to the user’s requirements, including adding text, images, videos, and links. Additionally, users can schedule their emails for a specific date and time or set up an automated sequence.
  • Membership Sites:
  • Kartra
  • Users can create and manage membership sites and provide access to gated content.
  • Kajabi
  • With Kajabi, designing your membership site has never been easier. You can choose from a wide range of templates or customize them according to your brand’s look and feel. Additionally, you can add various elements such as videos, audios, quizzes, downloads and so on. All this functionality ensures that you create an engaging environment for your members.
  • Video Hosting:
  • Kartra
  • Kartra includes video hosting capabilities, allowing users to upload and embed videos in their marketing campaigns.
  • Kajabi
  • With Kajabi’s video hosting, users can customize their video player with branding elements such as logos, colors and backgrounds. They can also add interactive elements such as annotations, quizzes and calls-to-action directly within the video player. This makes it easy for businesses to drive engagement with their audience and track user behavior through detailed analytics.
  • Affiliate Management:
  • Kartra
  • Kartra provides an affiliate management system that allows users to manage their affiliate programs and track commissions.
  • Kajabi
  • Kajabi’s affiliate management feature allows you to easily create an affiliate program, manage affiliates, track commissions, and payouts all within the platform. With Kajabi’s system, you can set up custom commission rates for each product and even offer tiered commissions based on performance. This means that you can incentivize your top-performing affiliates with higher commission rates.
  • Helpdesks:
  • Kartra
  • Kartra provides a helpdesk feature that allows users to manage and respond to customer inquiries.
  • Kajabi
  • With the Kajabi Helpdesk, users can submit questions through email or live chat. The team at Kajabi responds quickly, typically within 24 hours. Users can also access a knowledge base filled with articles on commonly asked questions and video tutorials on how to use the platform’s features.
  • Calendars:
  • Kartra
  • Users can schedule appointments and manage their calendars with Kartra’s calendar feature.
  • Kajabi
  • The Kajabi calendar allows users to create events easily by adding details such as the title, description, date, time zone, and location. You can also add tags to categorize your events for easy filtering later on. Another useful feature is the ability to set reminders for upcoming events via email or push notification on your mobile device. This ensures that you never miss an important deadline or meeting again.
  • Analytics:
  • Kartra
  • Kartra provides detailed analytics and reporting tools to track the performance of marketing campaigns and optimize strategies.
  • Kajabi
  • With Kajabi’s analytics tools, you can gain insight into how your customers are engaging with your content. You can see what pages they visit most frequently, how long they spend on each page, and which videos they watch all the way through. This information can help you optimize your content to better meet the needs of your audience.
  • Integrations:
  • Kartra:
  • The integration of Kartra saves time, energy and resources by streamlining multiple business processes into one easy-to-use platform. The platform helps businesses focus on their core competencies by taking care of everything from lead generation to conversion optimization. Businesses can now manage their entire sales funnel from a single dashboard without having to switch between multiple platforms.
  • Kajabi:
  • Kajabi integrates with various third-party tools like Zapier, Mailchimp, and Google Analytics to streamline workflows and automate tasks.

Overall, Kartra provides a comprehensive suite of tools that can help businesses and entrepreneurs create and manage their online marketing campaigns.


Kartra and Kajabi are both popular platforms for online course creation and marketing. While both offer similar features, there are some differences in their pricing plans. These plans differ in terms of the number of contacts you can have, the number of emails you can send per month, and the amount of bandwidth and storage you receive.


Kartra is an all-in-one marketing platform that offers various features such as website hosting, email marketing, membership site creation, and sales funnel building. The pricing of Kartra varies depending on the package you choose and the number of leads or contacts you have.

Kartra offers four different pricing plans, which include:

  • Starter Plan: The Starter Plan costs $99 per month and includes up to 2,500 leads or contacts, 1 custom domain, 15,000 emails per month, and access to all of Kartra’s features except Kartra Agency.
  • Silver Plan: Silver Plan has a cost of $199 monthly and it consists of around 12,500 contacts or leads, 3 custom domains, 125,000 emails per month, and access to all of Kartra’s features including Kartra Agency.
  • Gold Plan: The Gold Plan costs $299 per month and includes up to 25,000 leads or contacts, 5 custom domains, 250,000 emails per month, and access to all of Kartra’s features including Kartra Agency.
  • Platinum Plan: The Platinum Plan costs $499 per month and includes up to 50,000 leads or contacts, 10 custom domains, 500,000 emails per month, and access to all of Kartra’s features including Kartra Agency.
  • Trial: In addition to the pricing plans, Kartra also offers a 14-day trial for $1, which allows you to try out the platform and all of its features before committing to a monthly plan.


Kajabi is a software platform that allows users to create and sell online courses, membership sites, and digital products. The pricing of Kajabi varies depending on the plan selected by the user.

Kajabi offers three main pricing plans: Basic, Growth, and Pro.

  • Basic Plan: The Basic plan costs $149 per month and includes features such as unlimited landing pages, marketing emails, and products.
  • Growth Plan: The Growth plan costs $199 per month and includes additional features such as affiliate marketing, automation, and webinars.
  • Pro Plan: The Pro plan costs $399 per month and includes all the features of the Growth plan.
  • Advanced Feature: It has advanced features such as the ability to create an online marketplace and white-labeling.
  • Free Trial: Kajabi also offers a 14-day free trial, which allows users to test out the platform before committing to a plan.
  • Annual Payment: Additionally, users can save 20 percent on the monthly cost by paying annually instead of monthly.

It is important to note that Kajabi’s pricing may change over time.  So it is always a good idea to check their website for the most up-to-date information.


Kartra and Kajabi are two popular platforms for creating and managing online courses, memberships, and sales funnels. While both platforms offer similar features, they differ in certain aspects. Here’s a comparison of the pros and cons of Kartra and Kajabi:


Kartra is an all-in-one marketing platform that provides businesses with various features to help them manage their online presence. Below are the pros and cons of Kartra:


  • All-in-one platform: Kartra is an all-in-one platform that provides businesses with everything they need to manage their online presence. From building landing pages, email marketing, membership sites, and even affiliate management, Kartra has it all in one platform.
  • Easy to use: Kartra is a platform designed with an intuitive interface that makes it easy for beginners to get started.
  • Automation features: Kartra has a powerful automation engine that allows businesses to automate their marketing campaigns. This feature saves businesses time and increases their efficiency.
  • Built-in video hosting: Kartra has a built-in video hosting feature that allows businesses to host their videos without using a third-party service.
  • Great customer support: Kartra has excellent customer support that is available 24/7. The support team is knowledgeable and responds quickly to customer inquiries.
  • Limited customization: Kartra has limited customization options compared to other marketing platforms. Businesses may find it challenging to create unique designs and landing pages.
  • Steep learning curve: Although Kartra is easy to use, it still has a learning curve, especially for beginners. Businesses may need to invest time in learning how to use the platform effectively.
  • Limited integrations: Kartra has limited integrations with third-party services compared to other marketing platforms. This may limit businesses’ ability to integrate their favorite tools.
  • Pricing: Kartra’s pricing can be a bit expensive for small businesses, especially those just starting. However, it is still competitive compared to other all-in-one marketing platforms.
  • Limited SEO features: Kartra has limited SEO features, which may limit businesses’ ability to rank their websites on search engines.

    Kartra is an excellent all-in-one marketing platform that offers businesses various features to manage their online presence. Although it has some limitations, its advantages outweigh its disadvantages.


Kajabi provides all the tools you need to create, market, and sell your digital products in one place. While Kajabi does integrate with some third-party tools, it doesn’t offer as many integrations as some other platforms.
This means you do not need to use multiple platforms to get everything done.

  • Interface: Kajabi has a user-friendly interface that makes it easy for beginners to get started. You do not need any technical skills to use the platform.
  •  Customization: Kajabi allows you to fully customize your website and landing pages to match your branding and design preferences.
  •  Email Marketing: Kajabi includes built-in email marketing and automation.
  • Affiliate Marketing: It consists of affiliate marketing tools to help you grow your audience and increase sales.
  • Customer Support: Kajabi offers excellent customer support with 24/7 live chat and a comprehensive knowledge base.


    Kajabi is an all-in-one platform for creating and selling online courses, membership sites, and digital products. While Kajabi has many benefits, there are also some potential drawbacks to consider:
  • Cost: Kajabi is a relatively expensive platform compared to other course creation platforms. Its pricing starts at $149 per month, which may not be affordable for some individuals and small businesses.
  • Limited customization: While Kajabi offers a variety of customizable themes and templates, it can be challenging to make significant changes to the platform’s design and layout. This may be frustrating for those who want to create a unique brand experience for their online courses and products/
  • Limited integrations: Kajabi offers limited integration options with other third-party tools, which may limit the flexibility of your online business. For example, it may not be possible to integrate with certain email marketing or payment processing platforms.
  • Learning curve: Kajabi has a steep learning curve, and it may take some time to get used to the platform’s features and functionality. This can be challenging for those who are new to online course creation and digital marketing.
  • Limited community features: While Kajabi offers some community features, such as forums and comments, they are relatively basic compared to other online course platforms. This may be a disadvantage for those who want to create a more engaging and interactive learning environment for their students.

    Overall, while Kajabi has many benefits, it is not the right platform for everyone. Before choosing Kajabi or any other online course platform, it is essential to consider your specific needs and goals for your online business.


Customers can access this resource to find answers to common questions and learn how to use various features. This forum is moderated by Kartra’s support team to ensure accurate and helpful information. This feature ensures that all support requests are handled promptly.


Kartra’s customer support offers several features to help customers get the assistance they need, including:

  • Live Chat Support: Customers can get help from Kartra’s support team through live chat. This feature allows for immediate assistance with any issues or questions.
  • Email Support: Customers can also submit support requests via email. Kartra’s support team typically responds within 24 hours.
  • Knowledge Base: Kartra provides a comprehensive knowledge base that includes articles, tutorials, and videos that cover a range of topics related to using the platform.
  • Community Forum: Kartra has a community forum where users can share their experiences, ask questions, and get help from other Kartra users.
  • Ticketing System: Kartra’s ticketing system allows customers to submit support requests and track the progress of their inquiries.

    Overall, Kartra’s customer support is known for being responsive and helpful, and the platform provides a range of features to ensure customers can get the assistance they need when they need it.


Kajabi is a platform that offers a range of tools for creating and selling online courses, memberships, and digital products. The following are some of the features of Kajabi’s customer service:

  • Live chat: Kajabi allows users to get help in real-time, and their questions or concerns can be addressed immediately.
  • Email support: Users can also contact Kajabi’s support team via email. The support team is typically very responsive and will usually respond to queries within a few hours.
  • Knowledge base: Kajabi has a comprehensive knowledge base that contains a wealth of information about how to use the platform. Users can search for articles, tutorials, and videos that cover a wide range of topics related to using Kajabi.
  • Community forum: Kajabi has a community forum where users can connect with other Kajabi users, ask questions, and get help. The community forum is an excellent resource for users who want to learn from other people’s experiences.
  • Phone support: Kajabi also offers phone support to its users. Users can call Kajabi’s support team if they have any questions or concerns that they want to discuss over the phone.

    Overall, Kajabi’s customer service is known for being responsive, helpful, and friendly. The platform has a range of resources and tools that users can use to get help and support when they need it.


In conclusion, Kartra and Kajabi are both powerful all-in-one platforms for creating and managing online businesses, courses, and memberships.

Kartra has a more comprehensive feature set with built-in sales funnels, email marketing, helpdesk, and affiliate management, while Kajabi focuses more on course creation and delivery with features like assessments, quizzes, and assignments. Both platforms offer customizable templates, integration with payment gateways, and analytics to track performance.

The choice between Kartra and Kajabi ultimately depends on your specific business needs and preferences. Kartra may be a better fit if you need a full suite of marketing and sales tools, while Kajabi may be the better choice if you prioritize course creation and delivery.