How to Create and Sell Courses on Kajabi: A Comprehensive Guide

When it comes to online course platforms, Kajabi stands out as a powerful tool for entrepreneurs, educators, and creators looking to share their expertise. But how do you turn your ideas into a profitable course? Let’s break it down step by step, covering everything from setup to selling your courses successfully.

Disclaimer: This article is for informational purposes only. Verify features and pricing on the official Kajabi websites as details may change.

What Makes Kajabi a Top Choice for Course Creators?

Kajabi isn’t just another course platform—it’s an all-in-one solution. Here’s why it’s a favorite among creators:

• User-Friendly Interface: No coding or tech expertise required.
• Built-In Marketing Tools: Email campaigns, funnels, and landing pages.
• Customizable Designs: Personalize your courses to match your brand.
• Integrated Payment System: Sell without needing third-party tools.
• Community Features: Create member forums to engage your audience.

Did you know that Kajabi hosts over 100,000 creators worldwide, generating billions in revenue? That’s proof it’s the real deal.

Step 1: Sign Up and Set Up Your Kajabi Account

Before diving in, head over to Kajabi.com and sign up for an account. They offer a 14-day free trial to get you started.

Tips for Setting Up Your Account:

1. Choose a memorable course name.
2. Set your site preferences (branding, domain, logo).
3. Familiarize yourself with the dashboard.

Here’s what your Kajabi dashboard looks like:

Feature	Purpose
Website	Customize site design
Products	Create and manage courses
Marketing	Email campaigns & pipelines
People	Manage students and subscribers

Step 2: Plan Your Course Content

Planning is where the magic happens. Start by identifying your target audience and understanding their pain points. Then outline the main topics you want to cover.

Questions to Ask Yourself:

• What problem does my course solve?
• How will students benefit?
• What format works best—video, audio, PDFs, or all of the above?

Content Planning Example

If you’re creating a fitness course, your outline might look like this:

• Module 1: Introduction to Fitness Fundamentals
• Module 2: Designing a Sustainable Workout Plan
• Module 3: Nutrition Essentials

Pro Tip: Keep your modules short and engaging—nobody wants to sit through an hour-long lecture!

Step 3: Build Your Course on Kajabi

Now that you’ve planned your content, it’s time to bring it to life. Kajabi makes it ridiculously easy to create a course.

How to Create a Course in Kajabi:

1. Go to the Products tab and select “Create Product.”
2. Choose a course template (e.g., Online Course, Membership).
3. Upload your content (videos, PDFs, slides, etc.).
4. Add assessments or quizzes to test your students’ understanding.
5. Set up categories and subcategories for easy navigation.

💡 Pro Tip: Use Kajabi’s “Premier” theme for a sleek and professional design.

Step 4: Price Your Course Strategically

Pricing can make or break your course’s success. Kajabi offers flexible options:

• One-Time Payment: Perfect for high-ticket courses.
• Subscription: Great for ongoing content or memberships.
• Payment Plans: Make it easier for students to afford.

Price Comparison Table

Pricing Model	Best For	Example Price Points
One-Time Payment	High-value courses	$199, $499, $999
Subscription	Memberships & evergreen content	$29/month, $99/month
Payment Plans	High-ticket flexibility	3 x $200, 5 x $100

Pro Tip: Test different price points to see what resonates with your audience.

Step 5: Launch and Market Your Course

Launching your course is where the fun begins. Kajabi’s built-in marketing tools make it simple to promote your content.

How to Market Your Kajabi Course:

• Email Campaigns: Build excitement with countdown emails.
• Landing Pages: Create eye-catching pages to capture leads.
• Sales Funnels: Use Kajabi’s Pipelines to guide customers from signup to purchase.
• Social Media Ads: Leverage platforms like Facebook and Instagram.

💡 Don’t forget to add testimonials, case studies, or sneak peeks to your marketing materials. These build trust and credibility.

Step 6: Engage and Retain Your Students

Selling is just the start. To grow your business, you need satisfied students who rave about your course.

Ways to Boost Engagement:

• Host live Q&A sessions or webinars.
• Create a private community for students (Kajabi has built-in forums!).
• Offer completion certificates for added value.
• Regularly update course content.

Remember: A happy student is your best marketing tool.

Kajabi Stats That Prove Its Worth

Here are some numbers to back up why Kajabi is a powerhouse:

• Over 100,000 creators use Kajabi.
• Creators have earned more than $4 billion in revenue.
• Kajabi courses boast a completion rate 30% higher than other platforms.

Common Mistakes to Avoid When Using Kajabi

While Kajabi is user-friendly, there are pitfalls to watch for:

1. Overloading Content: Less is more—don’t overwhelm your students.
2. Skipping Marketing Efforts: Build momentum before launching.
3. Ignoring Analytics: Kajabi’s insights help you track success.

Conclusion: Transform Your Passion Into Profit

Creating and selling courses on Kajabi is more than just a side hustle—it’s a way to build a thriving business around your expertise. Whether you’re a fitness coach, a business mentor, or a creative entrepreneur, Kajabi equips you with the tools to succeed.

Want an agency that can help you scale your Kajabi courses? Millionify has your back! From course design to marketing strategies, we ensure your course stands out. Let’s make your online teaching journey effortless and profitable.

FAQs

1. Can I sell courses in multiple formats on Kajabi?
Yes! Kajabi supports videos, audio, PDFs, quizzes, and more to suit different learning styles.

2. How much does Kajabi cost?
Kajabi plans start at $149/month, with higher-tier plans offering advanced features.

3. Is Kajabi suitable for beginners?
Absolutely. Kajabi’s intuitive interface and robust support make it perfect for newbies.

4. Can I integrate Kajabi with other tools?
Yes. Kajabi integrates seamlessly with apps like Zoom, Mailchimp, and Zapier.

5. How do I increase sales on Kajabi?
Leverage marketing tools like email campaigns, SEO-optimized landing pages, and social media ads. Offer discounts or bonuses to attract more buyers.