Marketing channels will be more diverse than ever in 2022. Smart marketers use everything from social media to direct mail to chats, display ads, SMS, landing pages on the web to reach consumers with their messages. Email plays a vital role in many successful digital campaigns, and you might be surprised to learn just how essential it is.

In a recent study, 64% of small businesses use email to reach customers, a higher rate than for any other digital channel except social media and websites. 77% of marketers reported higher customer engagement with email in 2021 than in 2020, whether it was because of the global pandemic or some other factor. The fact that four out of five survey respondents said they’d rather give up social media than email comes as no surprise.

In order to be successful at email marketing, however, more than a spreadsheet of addresses is required. Hopefully, you will be able to find tools that will help you compose, send, and track messages from your emails, as well as support data integration between your email campaigns and other systems on your internal network. If you need some help, there is lots of it available.

Why do you need Email Marketing Software?

Email marketing software helps you manage and send compelling emails, track their opening and read rates, and manage your contact lists. Marketing professionals have a variety of options to choose from, such as text-based templates that can quickly be customized to HTML or JavaScript templates of greater complexity. You don’t need a lot of money or experience to get started, nor will it take a long time like ActiveCampaign.

There are several ways to market via email. Some businesses, for example, may decide a value-added newsletter delivered to a gated mailing list is their most effective marketing tactic. Many companies tie their email campaigns directly to their product or sales engines, allowing them to offer recipients special discounts and promotions.

Different tools are needed for creating the source email and sending it to recipients for each approach. Segmenting your subscribers by demographics and engagement levels is also possible with email marketing tools. You probably will want to integrate the software with other back-end systems, such as the accounting program, the customer relationship management (CRM) program, and the inventory management program.

Any industry can benefit from a successful email marketing campaign. Software like Active Campaign allows users to demo products and determine how persistently they should follow up based on how the leads respond to the offer. Email marketing isn’t brand new by any means, but in industry reports, it has proven its effectiveness year after year.

You can use email to market your product or service effectively. This type of marketing campaign drives engagement, builds relationships, and delivers a higher return on investment than all others. And ActiveCampaign can be useful software for you if you want to make your email marketing tactics a success.

So, What is ActiveCampaign?

Over 130,000 businesses across 170 countries use ActiveCampaign’s customer experience automation platform (CXA) to engage with customers meaningfully. With 500+ pre-built automation, the platform offers powerful segmentation and personalization across social, email, messaging, chat, and text across businesses of all sizes. It has been estimated that over 75% of ActiveCampaign’s customers use its 850+ integrations with businesses like Microsoft, Shopify, Square, Facebook, and Salesforce.

Cloud-based marketing software provider ActiveCampaign offers a series of marketing services, including automation, reporting, lead scoring, and contact segmentation. With its flexible and device-agnostic deployment model, it’s ideal for businesses of any size. Besides being a CRM with different integrations and exporting options, it can also be used as a marketing tool.

In addition to phone calls, emails, and sales data, it provides machine learning. Using machine learning, you can predict winning probabilities and use predictive emails. Additionally, customers can access a list of certified consultants from various countries in a consultant directory.

An excellent customer experience goes beyond the traditional marketing touchpoints, such as email. This is the principle behind ActiveCampaign. As your business grows, adding channels makes it harder to provide a personalized, high-touch experience, that’s when ActiveCampaign comes to your rescue.

Growth of ActiveCampaign

According to ActiveCampaign, it saw 4 billion weekly automate experiences, 150 million monthly campaigns, and 2 million daily predictions in 2020. A predictive feature helps navigate the over 500 automation recipes, in addition to pages and web personalization. As of January 2020, the platform’s ecosystem had grown from 200 technology partners to over 850. After adding 300 employees in 2020, ActiveCampaign plans to grow to over 1,000 employees by end of 2021.

What makes ActiveCampaign so useful for modern marketers?

There are several marketing applications in ActiveCampaign that work together as one user-friendly platform designed to cater to the needs of small businesses in many aspects. This system enables the use of marketing automation technology for small businesses that are normally unreachable, such as creating stunning and engaging emails, finding more information about contacts, and using social media marketing.

Currently, ActiveCampaign has more than a hundred thousand users worldwide who trust ActiveCampaign to facilitate their business growth. No credit card is required to set up the application. Integrations are available in more than 150 different ways. Furthermore, users are provided with fast, friendly, and helpful support.

What makes ActiveCampaign different and why you should use it

  • With a robust suite of features including email automation, contact exportation, and automatic campaign creation, you can take back your time.
  • Reduce costs by using an application that offers a full set of functions and features, covering all technological bases at a reduced cost.
  • Designed to nurture leads and close them, the system makes the sales team’s life easier.
  • Schedule messages to target prospects at key stages of the buying process. Engage users in several ways.
  • It has more than 100,000 users across North America in marketing automation. Services in a wide range of fields, such as beauty, finance, and travel.

Features and Benefits of ActiveCampaign

There are a variety of benefits to ActiveCampaign, among them site tracking, conditional content for dynamic content, event tracking, an easy-to-use API, and Sales CRM. Let’s have a closer look.

Monitoring the site
Using Site Tracking, you can track a contact’s behaviour and connect marketing to it. Users can access this information by responding to their customers according to the actions they take on the website. By adopting marketing to the interests of customers, users can effectively reach their target audience. Site Tracking is a feature of the system that allows users to view what contacts do on their site. The entire page view history is attached to each contact record so users can view what they have done on their website and what they have not done.

Contextual customized content
Dynamic content allows users to change content based on each contact. Depending on what webpages a user views or how contact is tagged, they can display completely different blocks of text or images in an email. The user can also use this feature when sending an email notification of a sale or when displaying certain products that have to be viewed previously.

Monitoring events
With ActiveCampaign, there is a feature called Event Tracking, which, among other features, enables users to communicate with their contacts regarding specific actions they have taken in the system. This enabled a highly tailored marketing campaign to be created based on the information provided. Users can also be notified when they log into the users’ websites by using Event Tracking. In addition, it can also be used for triggering follow-up campaigns after a transaction has been made.

Simple and intuitive API
ActiveCampaign’s API is one of its best features. In addition to allowing users to easily integrate it with their existing apps ecosystem, this feature is a crucial feature. Users are also able to extend their capabilities if required.

CRM software for sales
Automation tools in the system contain CRM tools as well, allowing the transition from marketing to sales to be seamless. In addition to automating marketing tasks, this same marketing process can also be used to automate numerous sales processes.

Advanced Reporting
Provides advanced reporting features such as custom KPIs, sales data, tag counts, and segmentation. Provides insight into email performance. In addition to getting email opens, clicks, and sales, split testing can also be used for Facebook ads.

Migratory Services
Get help migrating from another marketing automation platform. You can import contact lists and tags, recreate forms, recreate workflows, and recreate email templates.

Effortless integrations
With over 250 apps, including payment processors, membership websites, and e-commerce stores, PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics, and more, it integrates with all.

  • Send geo-targeted emails by automatically capturing the location of a contact.
  • Tracks activities on other websites by pulling data from them.
  • Giving insight into the performance of social platforms and increasing engagement with your audience

SMS Marketing

You can automate SMS marketing to send reminders and campaigns such as appointment notifications, flash sales and more.

Provides the following features for conversation:

  • You can capture leads and create contacts via live chat on your website. The program allows you to customize auto-replies, add branding, and create contacts.
  • Connect customer conversations with a unified inbox.

Provides the following features for conversation:

Machine learning algorithms are used to automate emails. According to a contact’s open time, it recommends the best time to send an email based on the hours in a day.

Lead scoring and contact management

Notifies users when leads become hot, with email notifications and task assignments triggered by changes in lead scores. Ensures that the most promising leads are followed upon.

How can ActiveCampaign helps you automate your email marketing campaign?

ActiveCampaign, a company that automates customer experiences, announced today it has raised $240 million at a valuation of over $3 billion. The startup has grown from $90 million in revenue to $165 million in recurring revenue in a year.

The company was founded in 2003 by CEO Jason VandeBoom to help businesses manage email marketing, customer relationship management, and advertising campaigns.

ActivCampaign’s automations are based in part on artificial intelligence and machine learning algorithms, and are automated with flows that create hundreds of unique experiences dynamically based on customer feedback. It can be visually determined which flows are connected to each other, which ones are active, and which ones need to be fine-tuned in the process automation map.

Streamline and scale your email marketing efforts
As part of its platform, ActiveCampaign enables brands to broadcast emails to the entire customer base or configure triggers that send emails based on purchase intent, site visits, and engagement. Managers can use segmentation tools to group audiences and set up email autoresponders, funnels, and scheduled emails based on that data. In addition, a drag-and-drop email designer integrated with the email platform offers features such as revision histories, geo-tracking, analytics, image hosting as well as social sharing.

Up to five emails with different subject lines, content, images, or calls to action can be tested simultaneously with ActiveCampaign, and the product records metrics like open rates, conversion rates, and more to help you rank the best-performing options. For example, what if customers with a certain number of products made their offers until all of the products sold out? Once the customers are sold out, they could then choose a different automation path for their other contacts. It also keeps detailed records of logins, plays, clicks, video views, orders, and much more across apps, membership sites, and web interfaces.

Target wider audience
In addition to their email platform, ActiveCampaign also offers a text message marketing platform that lets you schedule, notify, and automate, as well as target audiences on social media. The company can target people using Facebook Ads and then use collected data to automatically retarget based on their visits to a website, product interests, form submissions, custom fields, and other information that has been collected.

ActiveCampaign enables brands to set up a welcome series and other automations from one dashboard. Alternatively, they can use migration services to move emails, forms, and contacts from other platforms into ActiveCampaign. Additionally, they are able to implement tracking on their website that tracks customer interactions and sends triggered messages to follow up on customer interactions. Additionally, they can use lead scoring to identify the most engaged contacts and offer them what they need.

To help customers better understand their own clients, the makers of this software rely on machine learning. Sentiment analysis is an example of this, where emails from customers or prospects are analyzed for sentiment to trigger automation. In other words, we can automate a thank you note to a happy customer, while a frustrated customer can receive a support call without any manual intervention.

ActiveCampaign email marketing: how to get started

Getting in front of your audience is easy with email marketing. Segmentation and personalization enable you to show people exactly what they want to see through great email marketing – reaching the right people at the right time. Learn everything you need to know about getting started here.

Here are the steps you need to take to get started with ActiveCampaign

Where can you find information about email marketing quickly? There are a number of topics you will need to get your head around, ranging from how to design a great email campaign to how to understand segmentation. Let’s take a look at how you can be an expert in email marketing in no time.

Add contacts to your ActiveCampaign account

ActiveCampaign’s lists are the simplest way to organize your contacts. The first step to great email marketing is to set up a list in your account, as every email campaign goes to a list (or a segment of a list). Below are some things you’ll learn:

  • Setting up a list in ActiveCampaign
  • More information on lists and segmentation

Make a new list of your existing email contacts

A message cannot be sent if you do not have someone to address it to! Using the import tool, you can quickly add existing customers to your account if you are moving from another platform. In this lesson:

  • Using a CSV file to import contacts
  • Contacts can be imported in three ways
  • New contacts can be mapped to custom fields and lists

Create an email template from your campaign design

Can you design a new email every time you want to send one? You can save your campaigns so that they can be used again and again with ActiveCampaign email templates. Using this feature saves you time and keeps you from making mistakes when designing your emails. Here’s what you’ll learn:

  • Creating a custom email template
  • What to do when you want to save past emails as email templates
  • Email templates for automations and campaigns

Begin with the email that has the most value to you

One of the most powerful aspects of email marketing is that it can have an incredibly big impact on your business. However, you cannot neglect one specific email. You need to plan your welcome email so you get in front of your new contacts at the moment they’re most likely to pay attention to what you have to say. Right after someone signs up is the best time to catch them for a welcome email.

Among the things you’ll learn are:

  • The reason why more people open and click on welcome emails
  • When someone fills out a form, send an email
  • Follow up automatically with contacts who do not open your email

You can view important reports such as clicks and opens

You can find out exactly who is engaging with your emails using ActiveCampaign. In the campaign performance report, you will be able to see clicks and opens, bounces, the most engaged contacts, and more detailed information about the campaign. The information you will learn includes:

  • Follow Find out how much revenue your email campaigns generate
  • See how many emails are clicked, opened, bounced, and unsubscribed

Begin segmenting your data

You can filter content based on age, gender, and other demographic information. There is another reason why the conditional content feature is one of the most powerful and popular benefits of Active Campaign. You’ll be reaching more people with fewer emails if you use it right. Oh, and there’s the fact that your email messages will be specific, customized, targeted, and above all, powerful!

  • Follow Find out how much revenue your email How to segment your data
  • Differences between lists, tags, and custom fields

ActiveCampaign cost

It can be challenging to choose ActiveCampaign’s best pricing plan. The company offers a variety of plans with different features. Knowing which plan is best for your business can be challenging. The following will discuss ActiveCampaign’s different pricing plans and their features.

Pricing for ActiveCampaign

There are four pricing tiers offered by ActiveCampaign: Lite, Plus, Professional, and Enterprise. Costs are influenced by three main factors.

  • The more expensive the plan, the more features it offers. ActiveCampaign plans differ in features.
  • Depending on the number of email subscribers (contacts) you choose, each plan has a different cost.
  • Additionally, you have the option of getting billed monthly or yearly. If you decide to pay yearly, you will save approximately 20 – 40%, depending on the plan.

“Lite Plan”

ActiveCampaign Lite provides all the tools necessary to tailor a customer’s experience. ActiveCampaign Lite is ideal for small businesses or professionals with only basic requirements. In case you are just getting started with your business, the Lite plan is the best option for you.

You can manage your contacts, send emails, create email campaigns, automate campaigns, and track opens and clicks with ActiveCampaign.

Features of the ActiveCampaign Lite Plan

  • Email Marketing
  • Unlimited Email Sending
  • Drag & Drop Email Builder
  • 125+ Email Templates
  • Send Newsletters
  • Subscription Forms
  • Segmentation
  • The Site and Event Tracking
  • Campaign and Automation Reporting

Sales suite includes:

  • Import leads
  • Sales Emails
  • Segmented Outreach

Service Suite includes:

Customer Newsletter and Customer Analytics
What more will you get:

  • Up to 3 users
  • Import Contacts
  • Chat and Email Support
  • Unlimited access to the online resources library
  • Mobile Contact Management & Marketing Access
  • Integrate to Over 870 CXA Partners
  • 500+ Automation Recipes
  • Unlimited Inactive Contacts
  • APIs, Webhooks, and Developer Tools

‘Plus Plan’

All tools necessary to create a custom customer experience are included in the ActiveCampaign Plus plan. The Lite plan is ideal for small businesses and entrepreneurs with more needs than what’s covered by the plan.

To name a few features of the Plus plan, it includes landing page building, SMS marketing, and a complete CRM system.

The ActiveCampaign Plus plan has the following features

Marketing Suite:

  • Everything in Lite plus:
  • Send Unlimited Emails
  • Landing Pages
  • 50+ Landing Page Templates
  • Facebook Custom Audience
  • Contact Scoring
  • SMS Marketing
  • Automations Map
  • Conditional Content
  • Advanced Performance Reporting
  • Custom Branded Forms and Landing Pages

Sales Suite:

  • CRM with Sales Automation
  • Lead Scoring
  • Sync Inbox with CRM
  • Mobile CRM App
  • SMS Prospect Nurturing
  • Task Reporting

Service Suite:

  • Sales CRM Sync
  • SMS Service Followup
  • Deal Assignment
  • Customer Success Pipelines
  • Account Management
  • Customer Health Scoring

Platform & Support:

  • Up to 25 Users
  • Advanced Mobile Reporting
  • Custom User Permissions
  • Advanced Integrations with Leading E-commerce Applications Such as Shopify and BigCommerce

‘Professional Plan’

With ActiveCampaign Professional, you have all the tools you need to create a customized customer experience. The Basic plan is an excellent choice for medium-sized businesses that have more needs than those covered by the Plus or the Basic plans.

Features of the ActiveCampaign Professional plan

Marketing Suite:

  • Everything in Plus plan +
  • Send Unlimited Emails
  • Website Personalization
  • Predictive Sending
  • Predictive Content
  • Marketing Attribution
  • Split Automations
  • Attribution Reporting
  • Site Messages

Sales Suite:

  • Win Probability
  • Conversion Reporting
  • Split Automations

Service Suite:

  • Split Automations
  • Personalized Product Experiences
  • Conversion Reporting
  • In-App Messaging

Platform & Support:

  • Up to 50 Users
  • Dedicated Onboarding Specialist
  • CXA Strategy Consultation and access to quarterly business reviews
  • 1:1 trainings

‘Enterprise Plan’

All of the tools necessary to deliver a personalized customer experience are included in the ActiveCampaign Enterprise plan. The Professional Plan is an ideal solution for large and busy businesses.

The ActiveCampaign Enterprise plan includes the following features:

Marketing Suite:

  • Everything in Professional plan +
  • Send Unlimited Emails
  • Custom Reporting
  • Custom Mailserver Domain
  • Custom Domain
  • Free Design Services
  • Unlimited Email Design Testing
  • Social Data Enrichment

Sales Suite:

  • Custom Reporting
  • Contact Enrichment

Service Suite:

  • Custom Reporting
  • Contact Enrichment

Platform & Support:

  • Unlimited Users
  • Onboarding and training for custom product functionality
  • Phone Support
  • Customize Your Application URL (for Application Access)
  • Customized Branding within Application
  • HIPAA Support

Is there any difference in ActiveCampaign Features for each business type?

The features of ActiveCampaign are also listed according to business type, making it even more confusing. There is no difference in ActiveCampaign versions based on whether you are a B2C or B2B company. There is always the same software – they display the features in a way that is optimized to match the needs of the business model, arranged differently in order to offer better service.

Frequently Asked Questions About Pricing for ActiveCampaign

Is ActiveCampaign free to use?

The answer is no, ActiveCampaign does not have a free plan. However, ActiveCampaign offers a 14-day free trial that lets you test the system before paying for it. The trial is limited, but you will still be able to access most of its features.”

How much does ActiveCampaign cost to set up?

“There are no setup fees, contracts, or hidden costs on any plan. You can cancel at any time!”

Do non-profit organizations get a discount from ActiveCampaign?

The company offers a 20% discount to non-profits. You need to contact ActiveCampaign to show that you are a non-profit.”

If you exceed the number of plan contacts you are allowed, what happens?

The “Fixed Accounts” feature within ActiveCampaign notifies you when your account reaches its limit. You can’t create new campaigns until the account has been upgraded or unnecessary contacts have been removed from the account.”

Is there a free trial?

You can test out the platform without having to pay anything for the 14-day free trial, and you can send up to 100 emails to 100 contacts. In the trial, we give you access to all the features available in the Professional tier. In case you are on a trial account, you will not be charged unless you manually upgrade into a paid account – if you do not want to continue the trial, you can just let it expire.

How much technical experience is needed to use ActiveCampaign?

ActiveCampaign does not require you to be a developer or designer. On our platform, you can create marketing automation and email campaigns. The Automation Recipe Library has hundreds of pre-built automation that do not require any programming knowledge

How much technical experience is needed to use ActiveCampaign?

Each of the four pricing plans in the ActiveCampaign pricing model is designed to suit each company’s needs. For small businesses and professionals looking for excellent email marketing software, the Lite Plan is the best option.

If you prefer ActiveCampaign pricing plans, Enterprise Plan has everything you could ever want. Consider one of these ActiveCampaign plans today if you are serious about improving your online marketing efforts. ActiveCampaign premium helps you create a superb customer experience (and potentially more sales) by giving you the tools to create a fantastic customer experience online.

You should consider these factors when choosing an Active Campaign pricing plan based on your business needs. You can try out ActiveCampaign for a free trial, so there is no risk in trying it out and seeing how everything works before making a decision.

Is ActiveCampaign worth it?

The answer is yes if you want your email marketing campaign to succeed and achieve the following! You should use ActiveCampaign to:

  • Automate your customer’s experience across all channels
  • Track your buyers’ preferences, behaviours, and many custom attributes for better segmentation and outreach across their entire lifecycle
  • Target your messages based on almost any parameter, so you always send the right message to the right audience
  • Use customer data across the entire customer lifecycle to select the best content, send time, and delivery channel for each individual customer
  • Create completely customized campaigns with little effort, then customize your send strategy based on the behaviour of your customers in real-time

Provide a personalized experience for every customer, regardless of the size of your business