In a nutshell, yes! For a detailed answer, keep reading:
Search engine optimization tool SEMrush helps to identify a wide range of profitable keywords to boost your website’s performance. Here is a review of SEMrush that takes a look at every feature it offers.
There are several SEO tools in the market, but SEMrush is among the best. The company was founded in 2008. At the time, however, it was simply an extension called the SeoQuake.
After gaining popularity, the tool was renamed SEMrush. SEMrush had over 1,000,000 users in 2016 and clients in over 100 countries, a major milestone for the tool. As SEMrush changed over time, it grew in popularity.
In addition, here are some things SEMrush can assist you with:
- Know your direct competitors as well as the top-rated competitors in your industry.
- Identify the most important keywords for your competitors.
- Analyze where your competitors’ backlinks are coming from.
- Monitor how your keywords perform on Google and then track their performance.
- Track the most lucrative products of your competitors so that you can then sell them on your own website.
- Learn how to use the right keywords for your blog posts, pages, and products.
Table of Contents
What is SEMrush?
There are many SEO tools available on the market, but SEMrush is quite possibly the most popular. Although the software was originally designed to help businesses improve their organic search results and rankings, new features are always being added to stay current in today’s dynamic digital marketing world. Among SEMrush’s many benefits are:
- It Provides key information on competitors’ paid search and paid advertising strategies
- It offers suggestions for keyword and link building that contribute to SEO
- It Identifies critical issues on the site that require attention
By utilizing SEMrush’s tools your company will not only improve its search engine rankings, but also the overall performance of its website. Search engine optimization, pay-per-click advertising, social media, branding, and other factors are all part of an effective digital marketing strategy, and SEMrush can assist with each.
Site Audits, Position Tracking, On Page SEO Checkers, Social Media Tracker, Social Media Poster, Brand Monitoring, Backlink Audits, Link Building, PPC Keyword Tools, Ad Builders, Organic Traffic Insights, and Content Analyzers are some of the tools that SEMrush provides. There is no requirement to use every tool – only the ones you find interesting for your business.
How to get Started?
It is intimidating to work with SEMrush for the first time. There are so many features and options to choose from! First, we recommend you find out where your existing website traffic comes from. This can be accomplished with the traffic analysis tool or the domain overview tool. After you have a good sense of your traffic sources, you can look at your competitors to see where their traffic is coming from.
Does your competition spend more on paid advertisements? How many backlinks and referrals do they have? Are their websites more popular and do they rank higher? In order to formulate a strategy moving forward, examine what they are doing that you are not doing. Optimizing your SEO may be a more attractive option if you do not have a substantial marketing budget and cannot afford a costly PPC campaign.
In contrast to PPC, where people are paying to click on your site, SEO is very affordable. There is no cost associated with organic Google rankings. If you want your business to thrive, you should hire a professional SEO company.
What SEMrush Can Do for You?
Businesses as well as agencies can take advantage of SEMrush’s benefits. It is easy to store websites as ‘projects’, and under each project you will find the tools selected by the user. Although the program can be customized to suit your specific requirements, we have outlined below several key features that make SEMrush one of the most popular digital marketing tools available online.
1. Keep an eye on your organic rankings and manage them easily
Find out how visible your website is on the web, what your top keywords are, and how you stack up against your competitors. Unsure of your competitors? Find out! With SEMrush, you can view similar companies. In addition to selecting your main keywords, you can also choose specific competitors. We know that mobile and desktop rankings can look quite different! SEMrush shows you how your organic rankings look on mobile and desktop! See if the performance of your keywords has improved or declined over the last 7, 30, 60, and 90 days.
2. Create PPC campaigns that are compelling and creative
You know how difficult it can be to decide which keywords to bid on and which ad group they belong to when you use Google search ads. In addition, it’s not easy to convince someone to click your ad with only a few words in the headline and description. By analyzing your competitors’ ads, you can create compelling new ad texts and assign them to existing keyword groups with SEMrush. Using AdWords, you can also research keywords, examine search volumes and trends, and add new keywords into your ad groups. A good paid search strategy can be improved by using SEMrush’s paid search tools.
3. Boost Your Content Marketing
You can use SEMrush to discover which keywords are bringing traffic to your site and which ones need to be improved. For specific pages, the software provides suggestions for content, strategy, backlinks, technical SEO, and user experience improvements. Similar pages can be compared with one another. The tool also lets you see what sites are linking to yours if you have any toxic links, where your brand is mentioned, and if there are any opportunities to add high-quality backlinks, all of which will help you improve your Content Strategy and SEO.
4. Provide your team with easy-to-understand reports
Data can be collected and exported to easy-to-read PDF reports and Excel spreadsheets using SEMrush. These reports can be customized to meet your needs and shared or distributed through a quick link or via email. Your whole team can stay updated regardless of where they are working thanks to easy sharing. SEMrush creates simple reports for your entire team that your entire staff will enjoy and understand! No more manually entering data from Google Analytics and creating custom spreadsheet reports.
5. Analyze the effectiveness of social media
An online brand cannot be created without social media marketing. The images, videos, posts, stories, advertisements, and customer interactions you post on social media platforms will affect how potential customers perceive you. SEMrush monitors social media mentions of your brand through brand monitoring. Identifying any issues or potential influencer marketing opportunities can help you resolve them.
In addition, you can monitor the social media activity of your audience and your competitors on Social Media platforms such as Facebook, Twitter, Instagram, and YouTube to measure the effectiveness of your advertising campaigns. SEMrush can also schedule social media postings across several platforms if you are looking for one tool that can do so.
Is SEMrush worth it?
You can use SEMrush for your PPC and SEO campaigns by reviewing the following detailed review of this tool. Many people are unaware that SEMrush is a SaaS tool, that is, software as a service.
If necessary, you can also audit the website and correct any issues to improve the organic reach of it with this tool. Additionally, SEMrush provides you with a comprehensive competitor analysis so that you can understand and comprehend what your competitors are doing.
Evaluation of SEMrush SEO ToolKit
There are five primary sections in the SEO Toolkit of SEMrush. It is possible for a marketer to develop an effective strategy for outranking competitors based on the information provided in these sections.
You can use this tool for everything from website audits to competitive research to achieve success. Because of the information it provides and its usefulness, many SEMrush users find this tool useful for tracking competition.
If you want to take the SEO of your site to the next level, the SEO Toolkit at SEMrush is indeed the best tool.
The SEO Toolkit include:
- Competitor Research
You can get a sneak peek at your competitors’ work using this option. Your website can be ranked for business keywords better and more comprehensively when you use this tool.
There are several aspects to competitive research. Here are some of them.
1. A brief overview of the domain
Your own website and your competitors can both be analyzed with this tool. Using this tool, you can take a screenshot of both your site and your competition’s.
Additionally, you can determine how many visitors are coming to your website organically using this tool.
Furthermore, if you run advertisements on your website, you can also see information about paid traffic. Find out what the total reach of organic keywords is for each country. Lastly, you can examine the size of your competitor’s backlinks.
2. Traffic Analytics
As evident from the name, this tool is helpful for you to acquire detailed information on the amount of traffic that your website is getting. Traffic Analytics tool further classifies the traffic in many ways.
Your website may receive traffic from e-mails, organic search results, or direct traffic. It is also important to note that bounce rates are given.
This tool can reveal which subdomain is receiving the bulk of your traffic.
What’s the difference between Google Analytics and it? Mostly the same thing! In addition to Google Analytics, Traffic Analytics provides a snapshot of the traffic website so you can get a better understanding of it.
3. Organic Research
Here, organic keywords, traffic, keyword types, etc., are presented in detail. Using this tool, you will be able to find out what organic keywords are on a website and how they rank.
Based on the traffic, you may be able to find the best-performing pages. The search volume and keywords of the website are also used to create a map view of competitive websites.
4. Keyword Gap
Without a doubt, this is SEMrush’s best tool. Moreover, it is the only tool to offer this feature. The tool lets you find out what keywords competitors are targeting so that you can take advantage of benefits not yet explored.
5. Backlink Gap
You can create an effective strategy for the creation of backlinks in a short period of time with the assistance of this time-saving tool.
By using this tool, you can analyze the backlink profiles of 5 of your competitors and then figure out ways to get your own website more backlinks. Additionally, you may obtain a list of domains that you might be able to target for link-building campaigns in a report.
- Keyword Research
SEMrush’s keyword tool helps you gather insight into all of the keywords. You can use these insights to determine how your keywords perform and create a strategy to increase website traffic.
As a result, you can discover how many competitors or pages rank for the same keyword in SERP, the CPC of the keyword, and the ads used by your competitors.
Additionally, you will see a list of phrase match keywords and related keywords, as well as their SERP results, CPCs, and volumes. This tool helps you see your website’s ranking organically.
- Keyword Magic Tool
You can obtain millions of new topics, long-tail keywords, and popular question keywords using the Keyword Magic Tool.
Furthermore, you can also find the SERP features for each keyword with this tool. You won’t find these features in any other competitor tool. This tool will help you determine what to focus on and how to succeed.
- Keyword Difficulty
Can you imagine if you had 100s of keywords that all had to be analyzed at once? Using the Keyword Difficulty tool in the Keyword Research section can be useful in such a scenario.
The tool is quite valuable in that it allows you to analyze keywords in one go and afterwards gain access to all the related information about the keywords. This includes their volume, difficulty, results, SERP features, and trends of the keywords over time. Similar information can be found on Google Trends.
In the context of SEO strategy, link building plays a crucial role. You will be better able to assess the extent of work you will have to put into your off-page activities once you have information for each site’s backlink profile.
With SEMrush’s Backlink Analytics, you can gather functional data on the backlinks of a domain.
By e-mail, you can get an overview of any newly added backlinks or any deleted backlinks. For your analysis, you may also obtain data from the off-page team and provide them with the same.It can be tedious to analyze the backlink domain. This tool has a feature called bulk Analysis, which SEMrush has developed to solve this issue. In one click, you are able to analyze 200 domain names per URL.
Upon adding 200 domains to the list, SEMrush will provide you with the complete metrics for each one. It is possible to download this data for offline analysis if desired.
Keeping track of your website’s progress will ensure that it is ranked. In order to keep track of your keywords’ rankings, SEMrush offers a Rank Tracker tool in its suite.
With position tracking, you can gather accurate Google ranking data that’s not available in other tools. This tool allows you to track the positioning of your keywords daily using this tool. On your desktop or mobile, this tool will further assist you in analyzing your local and national efforts.
Additionally, you can filter the data using 16 features of the SERP using the Position Tracking tool. You can, therefore, acquire a list of keywords by using this tool.
This tool not only helps you find the ranking of your keywords, but provides real competitors from SERPs and a complete list of all the domains ranked for your target keywords, sorted by their visibility levels.
Search can be filtered to eliminate unwanted data and focus on only the top 3, 5 or 10 domains; you can exclude ubiquitous domains like wikipedia.org.
All information on SEMrush will be updated in real-time. The information is reflected in all tools provided by SEMrush. In addition to this, you can create triggers that will alert you whenever a critical position change occurs which may require immediate action on your part.
You can provide your clients with this keyword position report to show them how effective your work is.
SEMrush Ad Toolkit Review
Using SEMrush’s Advertisement tool kit is a great way to make money by running advertisements on your website. With this toolkit, you have access to all of the tools you may need to run the advertisements.
The toolkit handles everything, from CPC information to ad level domain analysis to keyword research to creating the ads for your website. Display advertising is also targeted by SEMrush with its database of thousands of publishers.
Using SEMrush, you can analyze the ad history for any keyword thanks to its extensive advertising industry database. The history reports you receive, and the results you receive from your ads, can help you ensure that your ads are effective.
A tool such as the Ad Builder with SEMrush can help you create an ad copy that will provide you with the best return on investment and cost per click. Charts provide you with this information about ads. Whenever you need the data to present to your clients, it is very useful.
Overview of SEMrush social media
It’s hard to stop social media from growing in power. For a business to thrive, social media is crucial. In order to assist you with this, SEMrush has a Social Media Toolkit that is nothing short of a lifesaver for your business and website.
You can use this toolkit to plan and strategize your posts on your social media business accounts with just one click. Post content can also be scheduled.
The Social Media Toolkit of SEMrush will replace all your other tools. There are a variety of ways you can plan a social media campaign with this tool, and it is really useful.
Social Media Poster is also included. It allows you to schedule posts on social media. Therefore, while surfing the web, you can create new posts with the help of this tool. Even scheduling these posts is possible through this tool.
Under SEMrush, you can also check the performance of your posts, discover when is the best time to publish a post, and find out the gender, age, and location of your followers.
Everything is compiled under the SEMrush platform. It’s not necessary to visit each social media account individually to see how your posts are doing.
Using the social media tracker, you can also see what posts your competitors are making on social media. By spying on your competitors’ accounts, you can modify your strategy accordingly.
Review of SEMrush’s content marketing services
Content is the king, we hear time and time again. It is undoubtedly the most effective method of attracting customers to your website, based on Google’s updates. However, developing content can be challenging. It can be difficult to write content while adhering to SEO metrics.
SEMrush understands this hassle and created a Content Marketing toolkit. By using this toolkit, the experts can select a topic, write a plan with their team for the content, optimize the content once it is written, and audit the content online to ensure that it meets search engine optimization requirements.
In the Content Marketing Toolkit, there are some key sections. Let’s go over each one.
- Topical Research
In this way, you can find the topic that is most suitable for your writing. The majority of your content plan should be based on your audience’s interests. Using the SEMrush Content Platform, you are able to gather a complete picture of what your audience needs with just a few clicks.
In addition to the topic itself, you can find some popular headings, subtopics, and significant topics that people enjoy reading about in their online communities under topic research.
- Marketing Calendar
Monitoring your content constantly is crucial to managing and planning it better. Thus, using the SEMrush Content Platform, you can keep track of all team tasks and the deadlines to ensure that your activities are completed on time.
By sending notifications, SEMrush notifies teammates about due dates and activity status in addition to listing activities for them to share with the team.
- SEO Content Template
With SEMrush Content Platform, you can create winning content with the help of a content template. There is a good chance that your website’s visibility will improve by publishing a search engine optimized, quality rich piece of content, resulting in more traffic and volume for your site.
Furthermore, you can find text tips, keywords to use against your main keywords, and headings to use.
- SEO Writing Assistant
The SEO writing assistant makes it easier to optimize new or existing texts. With just a few clicks, the writers can ensure that their texts are optimized and unique directly from their WordPress accounts or Google Docs.
- Brand Monitoring
You can track down competitor brand mentions with SEMrush brand monitoring.
- Post Tracking
By using post tracking, you can track the lifecycle of your content published on external blogs, but it doesn’t end when the content is published.
The lifecycle of your content posted on external blogs can be tracked using post tracking, but it doesn’t end there.
With this, you can track the keywords and traffic that these posts are getting as well as the value and importance of social sharing.
- Content Audit
It takes only a few clicks to analyze thousands of articles with the Content Audit feature. You can then segment your articles into groups for further updating.
When analytics are done regularly, you can determine which approach will help you track the audience more effectively and achieve your goals.
In addition, you can examine the performance of the content and determine whether or not it should be rewritten or removed. You should always check the activity before using this tool.
Market research report from SEMrush
The toolkit that SEMrush has developed specifically for competitors is called SEMrush Competitor. The Competitive Research toolkit allows you to understand how your competitors work and how they perform.
This toolkit includes traffic analysis, keyword ranking, and domain analysis so that you can get a more comprehensive understanding of competitors. In short, all the information we discussed above for competitors in different toolkits can be seen here in one place.
A single tool shows backlink profiles, website analyses, content gaps, backlink gaps, and brand monitoring information. In one place, this toolkit includes all the metrics needed for understanding the website.
Tools & Resources
In addition to the tools that we have already discussed, SEMrush also offers an array of other tools that are useful when trying to analyze the algorithm of a major search engine like Google.
Using the SEMrush Sensor, you can check for any changes noted in the Google Algorithm for your industry based on the keywords you are targeting. Additionally, look at the features and their frequency on SERPs. There are desktop and mobile versions of all of this information.
SEMrush’s Backlink Audit Tool helps you take a comprehensive look at your backlink profile. To retrieve the details of all the domains that refer to your website, this tool uses its personal database comprising more than one billion backlinks.
In addition, it is integrated with Google Search Console so that you will be able to scan a broader range of backlinks. Furthermore, the tool gives you the option of uploading a list of external backlinks (such as a .csv file). Therefore, you will never overlook any external links.
All your backlinks are given a toxic score by the backlink audit tool. A total of 45 toxic markers are taken into account. SEMrush analyzes all toxic signals according to their importance and frequency during the analysis process. It is therefore possible to disable bad links so that your website will not be penalized by Google.
There is a cost associated with SEMrush. There is a $99.95/month plan for Pro that offers basic features. Small businesses and individuals would benefit from it.
SEMrush Pro is the best option for freelancers, bloggers, and in-house marketers with a small budget. SEMrush Guru is best suited to SEO consultants or agencies with numerous clients.
For 7 days, you can use the SEMrush tool for free, and if it is useful to you, you can buy its paid version to continue using it.
SEMrush Pros & Cons
Here are the pros and cons of using SEMrush.
- In order to ensure that all the business keywords and the off-page sources are properly covered in your strategy, backlink gap and keyword gap are the best tools.
- A SEO Content Template is most effective when used to create content that covers all SEO factors in a short period of time.
- Use Keyword Magic Tool to group your campaigns’ keywords in one place. You can’t do this with other tools.
- Identifying link toxicity by comparing competitors’ links.
- For SEO specialists, position tracking is a great tool.
- Competitive Analysis Tools help you learn what your competitors do better or worse and how you can improve.
- The best tool for measuring featured snippets.
- It’s hard to trust the Keyword Difficulty tool.
- Comparatively, prices are a little high.
- There is a bit of a bulky UX and it is not the most intuitive.
- It’s not always possible to find results from crawls when doing competitor research.
- There are a number of options to choose from, and it may seem overwhelming and intimidating at first.
SEMrush Pricing in Detail
Search engine optimization tools like SEMrush are more expensive than other SaaS (software as a service) apps.
You’re paying for more than just functionality, as you’re paying for access to lots of competitive data, including a lot of competitive intelligence.
A description of Semrush pricing
Semrush offers four different plans:
- $119.95 per month for pro
- Guru subscription costs $229.95 per month
- Monthly fee for business: $449.95
- Custom: a negotiable price
Each plan can be purchased annually at a discount of 16.7%; a free trial is available for you to try out many features before committing. You can participate in a 30-day extended trial via this link if you sign up for the standard trial.
$119.95/month for Semrush Pro
Semrush’s entry-level plan is the ‘Pro’ plan.
It provides the following core features at a monthly subscription rate of $119.95:
- Analyze how many links point to a domain (or a competitor’s) in order to determine how ‘authoritative’ it is.
- Researching keywords – these tools help you determine how many people search for a certain keyword, how difficult it will be to rank for that keyword, and which alternative phrases (keyword suggestions) might be worth focusing on.
- You may want to consider using site auditing tools in order to identify any technical changes you can make to your site in order to make it perform better in search engines.
- Check your on-page SEO – this tool evaluates your content and gives you suggestions on how to improve it. From improving your text’s readability to adding certain keywords, we have suggestions for you.
One thing you need to keep in mind about Semrush Pro – and, in truth, all the other Semrush plans we’re talking about here – is that there are various limits surrounding how you can access all the above data (and how often you can access it).
Following are the limitations of the ‘Pro’ plan:
Reports are available for you to pull up
Domain and keyword analytics are limited to 3,000 reports per day under the ‘Pro’ plan. There is a weekly limit of 175 on Ahrefs’ entry-level plan, so this is significantly higher than that of its competitors.
Some power users may need more reports than the limit allows.
If your keyword metrics are refreshed frequently, what is the frequency?
You are only allowed to get metrics for your target keywords 250 times per month with the ‘Pro’ plan.
The maximum number of keywords you can track at once is 10
According to the ‘Pro’ plan, you can track 500 keywords at a time.
You may not be able to use Semrush to manage SEO for a single site if you want to track keywords for multiple (and large) sites.
It is possible to run an unlimited number of projects
In the ‘Pro’ plan, perhaps the most significant limitation is the ‘project limit’.
With Semrush, you can add domains to your projects for additional data and functionality.
Semrush’s ‘Pro’ plan offers five projects per user. The following additional data / features will be available once a domain is added to a project:
- Auditing on-page SEO / technical SEO
- Tracking positions
- Auditing backlinks
- Building links
- Analyzing PPC keywords
The five-project limit shouldn’t be a problem as long as you only plan to use Semrush for a couple of domains.
The ‘Pro’ plan, on the other hand, may prove difficult to use if, for example, you wish to assign the same project to your own site and several competitors.
Due to the five-project limit, users who wish to complete SEO projects for multiple client websites may also be excluded from the ‘Pro’ plan.
What is the maximum number of pages you can crawl?
All pages of a site are crawled by Semrush in search of technical SEO errors that can be corrected or improvement opportunities.
On the ‘Pro’ plan, you can crawl a maximum of 20,000 pages per project, or 100,000 pages in total.
You should be able to achieve this limit unless you are working with massive sites.
Semrush Pro: Is it right for you?
The Semrush Pro plan is recommended if:
- You just started your own business and are interested in SEO
- There is a need for keyword research and domain analysis tools
- Budget is a concern
- Tracking thousands of keywords at once isn’t your plan
- Managing SEO projects for multiple websites is not necessary.
If this describes you, you may sign up for a free trial.
The Semrush Guru subscription costs $229.95 a month
There is also a ‘Guru’ plan that costs $229.95 monthly.
This plan differs from the ‘Pro’ plan due to the ‘Content Marketing Platform.
These tools will help you plan your content strategy.
They can be used for:
- Search engine optimization involves writing about topics that are likely to rank well
- Managing campaign content (with a task management system)
- The importance of optimizing your content for search engines
- Over time, you can measure the effectiveness of your content
- Ensure that your content does not contain plagiarism
With the “Pro” plan, you can generate keyword ideas (largely through keyword research), but with the “Guru” plan, you have a lot more options – and your creative process is improved.
A key difference between this plan and the Pro plan is that it unlocks historical data.
These metrics give you a sense of how your or your competitors’ websites have performed since 2012, according to Semrush.
The use of Semrush data in Google Data Studio allows you to create custom SEO reports and dashboards, allowing you to utilize the data in the free Google Visual Analytics tool.
Further, ‘keyword cannibalization reports’ indicate which pages are competing for the same keywords in Google (either because both pages cover the same topic or both have been optimized for the term).
In addition, Semrush’s Guru plan offers much more generous features than its Pro plan.
What are the benefits of Semrush Guru?
Guru is a good option for users who…
- Interested in a tool that generates and strategizes content
- Multiple websites are likely to be managed by an SEO at once
- Websites need access to historical data
- Would like to analyse data using Google Data Studio outside of Semrush
Next, let’s take a look at Semrush Business. I’ll start by explaining Semrush’s free trial.
Trialing Semrush for free for a longer period of time
For a limited time, you can try Semrush free for 30 days if you click this link. The standard free trial only lasts seven days.
With this, you can access all the data provided by the product and test out all of its key features for 30 days.
$449.95/month for Semrush Business
Thus far, we have reviewed two small business plans.
Semrush Guru can handle SEO work for just a few clients – but if you manage SEO for a large number of clients, or need to handle SEO for many websites at once, you’ll be better off with the Semrush Business plan.
As you can imagine, it comes at a high price – $449.95 per month.
The following features should be considered in addition to the two currently discussed plans:
- Google Shopping ad campaigns can be analysed with Semrush PLA (Product Listing Ads) research. Companies that need to gather competitive intelligence on e-commerce competitors can use this feature.
- It provides access to most Semrush APIs (application programming interfaces), allowing you to integrate Semrush into your own applications, dashboards and widgets, or visualize Semrush results on your own customized interfaces.
- This metric tells you the proportion of traffic received to what your tracked keywords generate.
In addition to the above, you’ll notice that the limits on pretty much everything are much more generous when you choose the Business plan over the Pro or Guru plans.
During a given day, 10,000 search requests can be made, for example, for 40 projects managed simultaneously, 5,000 keywords tracked, and 40 projects managed simultaneously.
You can crawl one million pages per month.
What does ‘Semrush Business’ have to offer?
A user should use Semrush Business if:
- Have to manage SEO for several clients at the same time (SEO agencies, etc.)
- Query and run a large number of reports every day
- The APIs of Semrush are needed if you have advanced or custom needs
Accordingly, the ‘Business’ plan will meet the needs of most ‘power’ users – but there may be some businesses that will not be satisfied with its features and limits.
Semrush’s ‘Custom’ version can help in this regard.
It’s worth mentioning before we examine that two elements of Semrush can considerably add to your costs and we will discuss them shortly: adding-on and user management.
How much does SEMrush cost?
You can try out SEMrush for free before you sign up for a paid plan. Normally, the free trial lasts 7 days, but for a limited time, the company offers a 30-day version of the trial – you can get the extended version here.
To take advantage of the fully-featured trial, you need to input your credit card information, which isn’t uncommon among SEO tools, but is a bit annoying.
SEMrush’s fees are roughly equivalent to those charged by key competitors Moz, Ahrefs, and Majestic (although Majestic offers a more affordable monthly plan for $49.99, but it is less functional than the entry level offerings provided by its peers).
SEMrush plans differ primarily in the following ways:
- You can run a certain number of reports per day
- You can track a certain number of keywords each month
- Content marketing tools at your fingertips
- Data from the past is available.
All of the above is more valuable if you pay more.
The following points highlight where SEMrush offers good – or bad – value for money in its pricing structure.
Many SEMrush features require adding a domain as a ‘project’ in order to be used.
Site audits, backlink audits, link prospect detection, on-page SEO checking, and position tracking are the key features that fall into this category.
With SEMrush, you can have up to five projects running simultaneously depending on the plan you choose – the entry level plan is $119.95 per month and allows for 5.
For every business, these limitations won’t necessarily be a dealbreaker, but if you have a lot of sites you need to manage SEO for simultaneously, or analyze a lot of competitors, it’s definitely worth knowing.
You can run 3,000 domain analysis reports in a day on SEMrush’s entry-level plan, which is much more than you can run in a week on Ahrefs’ entry level plan.
As you move up the price scale, this comparative generosity continues – SEMrush limits the number of reports per day to 10,000 for $449.95 vs. 1,750 for Ahrefs’ $399 plan.
Intelligence and add-ons for the competitive environment
It is not possible to analyze competitors’ websites with SEMrush without using an add-on called ‘SEMrush.Trends’.
This product gives you access to:
- You can view the Market Explorer (market players, market shares, age, gender, and behavior of audiences, seasonal peaks, etc.)
- Data on traffic analytics (visitor engagement, traffic sources, desktop and mobile visitors, audience overlap, historical data, geographic location).
There’s a rather disappointing cost of $200 per month per user for this add-on. It’s fair to say that most of the above metrics would be worthy of a bit more money, but $200 a month seems rather expensive (and in some circumstances, is more expensive than some of the plans!).
Furthermore, you’ll have to pay extra if you want access to local SEO features.
Local SEO add-ons are available for $20 per month for Basic Location and $40 per month for Premium Location.
You can do the following with both:
- Directory distribution
- Removing duplicate listings
- Follow local rankings
- Maintain Google My Business and Facebook listings
- Review of monitors and user suggestions
In addition to the ‘local heatmap’, the premium version also allows you to respond directly to reviews from within the SEMrush platform.
‘App Center’ at SEMrush
In addition to purchasing one of the main SEMrush add-ons discussed above, you can also purchase a third-party app from the SEMrush ‘App Center.’
Currently, there are third-party apps available from this app store, mostly focused on enhancing analytics and data; and the apps cost between $19 and $169 per user.
You might find that SEMrush offers better value than some of its competitors when you’re working on a mix of SEO and PPC projects.
The reason is that SEMrush offers more PPC data – whereas other tools simply give you the cost per click figures for individual keywords, SEMrush goes far beyond this, providing detailed data on CPC distribution and competition, as well as live ads and PPC campaign analysis tools.
The format and availability of customer support are major concerns for prospective users of SEO tools like SEMrush.
We’re happy to let you know that SEMrush offers 3 channels of customer service: phone, email, and live chat.
In contrast, not all competitors offer phone support (Moz and Majestic don’t even offer live chat).
It’s also relatively easy to find SEMrush’s contact information – a chat box is visible at the corner of all SEMrush pages, and a phone number appears prominently in the footer.
They make it very convenient for you to get help right away – you don’t need to search our help pages.
Review Conclusion for SEMrush- Is it worth it?
I believe that SEMrush is a comprehensive tool that is suitable for every SEO expert and digital marketer, given the wide variety of tools it offers.
Nevertheless, I would not recommend this tool to an amateur as the use and application of this tool involves significant personal knowledge that a novice may not have.
The tool can also be used for SEO, PPC, and Content Marketing campaigns if you know how to use it. This is one tool you need to invest in.