It has become easier than ever to create an online course thanks to technology, and it doesn’t take a lot of software or equipment to do so. Furthermore, you don’t need to break the bank to buy everything you need. Regardless of your budget, creating an online course that your students will appreciate is certainly doable with Thinkific. In this article, we will dig deeper and know what makes Thinkific the best course creation software as compared to other existing tools.

Let’s get started:

What is Thinkific?

With approximately 50,000 instructors, Thinkific is a one-stop solution that would help you create online courses without getting into complex technicalities that you might have to face with other similar online course creation software.

Thanks to numerous easy-use Thinkific features, companies can create and market online courses. Using the course and site builder, live classes, affiliate partner management, and integration with solutions like Mailchimp, Shopify, and Zoom, entrepreneurs and small businesses can save time and money while building their online businesses.

An overview of the Thinkific 

Founded by Greg Smith in 2012, Thinkific is an online learning platform. Thinkific looks forward to revolutionizing the way people learn and earn online by turning their expertise into impactful businesses. Founded in Vancouver, British Columbia, in 1992, Thinkific now has over 100 employees.

Thinkific has developed a software platform that allows individuals and small-sized businesses to create, market, and deliver their online courses. In particular, Thinkific’s platform is well suited for the creation of live courses, and the use of learning reinforcement exercises such as exercises, surveys, and quizzes. In terms of technology, this is not as advanced as some of the other platforms on the market, but it does have the advantage of being powerful and convenient for both ambitious beginners and established course creators.

Among the more affordable options on the market, Thinkific’s most popular plan is $99. A majority of its plans are free, but others range from $499 to $999 per month.

Thinkific is an excellent mid-tier solution with a user-friendly interface, for those seeking a mid-tier solution. It is easy for beginning course creators to use the platform, and it also has the tools to support experienced course creators.

Thinkific Pricing & Cost

Thinkific Pricing ranges from free to $499 per month with Thinkific. You can also try Thinkific’s Pro plan for free during the trial period.

  • Free: No monthly fee
  • Basic: $49 a month
  • Pro: Monthly fee of $199
  • Premier: $499 for a month

A Guide to Using the Basic, Pro, and Premier Thinkific Plans

There are many ways that can help you enhance your course even on Thinkific’s free plan. And there are multiple ways your small business can enhance its courses on Thinkific, using features and tips available on a regular-priced plan. Check the Thinkific site for specifics on what you can do with each plan.

  • Free
  • Explore the possibilities with Thinkific’s user-friendly course builder by trying out Thinkific’s core features for free.
    • Core Features
    • Limited courses and unlimited students
    • 1 site admin account
    • Additional Features Included
    • Easy drag and drop Course Builder
    • Full e-commerce
    • Easy to use website templates
    • Email and phone support
    • Thinkific App Store 
  • Basic
  • Get a head start on course creation with the tools you need to launch your first course.
  • Unlimited courses, students, and content
  • Core Features
  • 1 site admin account
  • Additional Features Included
  • Includes all Free features
  • Live Chat support
  • Custom domain
  • Coupons & Promotions
  • Drip (scheduled) content 
  • One-to-One Student Email
  • Thinkific Academy Basic Courses
  • Pro
  • Giving course creators a complete set of tools to help them build successful online courses. Giving course creators a complete set of tools to help them build successful online courses.
    • Core Features
    • Unlimited courses, students, and content
    • 2 site admin accounts
    • Additional Features include
    • Priority Support
    • Private & hidden courses
    • Subscription & Flexible Pricing 
    • Completion Certificates
    • Single Communities
    • Live lessons 
    • Advanced Course Building 
    • Thinkific Academy Pro Courses
  • Premier
  • The advanced customer is ready to build a learning business. Specifically designed for the delivery of large-scale online learning.
    • Core Features
    • Unlimited courses, students, and content
    • 5 site admin accounts
    • Additional Features include
    • Includes all Free, Basic, and Pro features
    • Groups
    • Onboarding package 
    • 15 Group Analysts
    • Unlimited Communities
    • Brillium exams integration
    • White labelling 
    • API access

Consider the following Thinkific Features

The following sections will  help you explore all the Thinkific features. Moreover, you will find screenshots of the product’s architecture and design.

Build a course

This amazing Course creation software can help you create and customize courses. You can create individual lessons within each chapter of your courses in Thinkific. Our overall assessment of Thinkific’s course builder was that it is intuitive, but somewhat limiting in terms of visual design.

When you upload multimedia to Thinkific, it can be video, audio, text, PDF, and presentations among other formats. Chapters can also include quizzes, assignments, and feedback.


You can create assignments within Thinkific for every chapter in your course. By using this feature, your students can submit homework to be completed before they can finish any chapter. You can give individual feedback on quiz performance to get an idea of how well your students are understanding your course material.

 Students use Thinkific to upload their files for review by you as the instructor. Thinkific lets you:

  • Prepare the assignment prompt
  • Students can upload files that will help them complete their assignments
  • Set a maximum file size of 100 MB
  • Send confirmation messages when assignments are completed

Online quizzes

Additionally, Thinkific offers multiple-choice quizzes to reinforce your lessons. When you are an instructor, quizzes help you understand how well your students are learning. Quizzes also benefit your students because they provide feedback and suggest ways to improve.

There are a few features that can be customized in Thinkific quizzes, including

  • Answering a question if it has more than one answer
  • Answering a question by uploading a file, image, or video
  • You should explain your question or answer
  • Questions to import
  • Passing a course grade unlocks subsequent lessons and material


It is important to design courses in a way that is accessible to students with a variety of learning styles and abilities. Thinkific offers some accessibility features including:

  • Subtitling
  • Transcriptions of videos in text
  • Alt text

The following are additional features you can use to edit your courses 

The Thinkific platform gives you the ability to brand your website and add courses in 39 different languages.

Your pages and courses can be branded without Thinkific branding with the Thinkific Pro and Growth plans. In addition, you can change the color scheme, add a logo, and add your favicon to your website.

Your website or course can be translated into 39 different languages through Thinkific, including:

  • French
  • German
  • Hindi
  • Japanese
  • Korean
  • Mandarin
  • Spanish

Delivering the course

Creating your online course is only the first step. Delivering it to students in the next. There are several features in Thinkific that can assist you in scheduling the publication of your course content, teaching live classes, and supporting student interaction.

Creating a drip schedule

You can publish sections of your course at specific times using a drip schedule as an instructor. If you decide to use Thinkific, you can choose to deliver course content based on the following:

  • Enrollment date for students
  • Commencement date of students
  • Specified date

In addition, Thinkific lets you choose how many days after a student enrolls or begins classes, course content will be released. The drip method can be selected only once per chapter in a course. This means that you cannot release one chapter based on a specific date and then release another chapter based on the student enrollment date.This means that you cannot release one chapter based on a specific date and then release another chapter based on the student enrollment date.

Attend a live class

An engaging learning environment is created by live classes. Thinkific integrates with Zoom to support live classes. The current beta version allows for 100 simultaneous participants. Because it does not require any coding, we found this feature to be user friendly.

Thinkific allows you to customize the following live class features:

  • A live class could be a meeting or webinar
  • Live classes are listed along with their dates, durations, and times
  • Password for a meeting
  • Record the class automatically if you choose
  • Attendees should have a waiting area

Discussions between students

Within your lessons, Thinkific facilitates student discussion. Teachers and students can comment on each other’s posts. Engaging students in discussion is a great way to encourage a sense of community.

Instructors can also disable certain comments so that those comments do not appear to the rest of the participants in a discussion. These comments are not deleted, however. Additionally, comments cannot be edited after posting.

Feedback from students

Students can provide you with additional information about your classes through surveys. By using this information, your course material can consistently evolve which in turn will also increase student engagement.

Your courses can include surveys created by Thinkific as lessons. Survey questions in the platform can be one-word answers, multiple-word answers, ratings, scales, or free text.


Upon successful completion of your courses, students can earn certificates. Students are motivated to achieve their goals by receiving certificates.

To use Thinkific’s certificate templates, you need to use one of their templates. Text can be edited, font colors can be changed, a logo can be uploaded, and the background color can be changed. You cannot sign your own certificates with Thinkific, as this is a minor drawback.


Following the creation of your courses and course features, you need to determine the best method for marketing them. In addition to its website builder, Thinkific also offers coupons, bundles, affiliate marketing, and sales tracking tools which all integrate to form Thinkific’s USP.

Creating a site

Site building is made easy with Thinkific’s site builder, which lets you build your site and pages from scratch. When it comes to creating a site structure, Thinkific’s site builder is easy to use. Although the platform allows you to customize the design, we found that customization is limited.

You can customize the header, the sections, and the footer of each of your pages in Thinkific. You can make your header sticky so that the top navigation bar is visible while you scroll. In mobile, you can choose to display a menu label. Your footer can contain social media icons and links that connect your social media profiles to your website. The maximum number of social media profiles you can link to your website is three.

Your site and its elements can be customized by Thinkific. Furthermore, you can align elements either left, right, or center of the page. You can use Thinkific’s three themes as the basis for your website. There are three themes – Empire, Vogue, and Vision – each containing three to four styles.


Promoting your courses through discount coupons increase sales. There are coupons available for one-time purchases, subscriptions, and payment plans on Thinkific. You can create coupons by choosing from the following options:

  • You can give it a name
  • Put an expiration date on it
  • Specify a dollar amount or a percentage discount
  • Choose the products to which the coupon can be applied
  • Set the coupon code for the actual coupon
  • Set the number of times a coupon can be used

Offers for course bundles

Your courses can be bundled together and offered at a discount with Thinkific. This will increase your average order value and customers will be enticed to purchase your courses.

Courses can be added to bundles as many times as you would like. It is also possible to create courses that are only offered as part of a bundle. As well, students who already purchased a bundle will automatically get access to additions to it in the future.

Tracking sales

The revenue you generate from your courses can be tracked by Thinkific. You can access a comprehensive sales report from Thinkific. In this tool, you can keep track of how your courses are performing and how affiliates and coupons are affecting your course sales.

When using Thinkific, you can access several pieces of key order information, including the name and email of the customer, the products they bought, the date they purchased the item, and the amount they spent on it. 

Management of affiliates

Thinkific Affiliate marketing campaigns are the best and you should leverage it. Affiliates receive commissions in return for the sales they generate for your site. Affiliate programs are an excellent way to promote your courses to a broader audience.

In Thinkific, you can determine whether an affiliate receives fixed-dollar or percentage-based commissions. It is also possible to exclude certain courses from affiliate marketing. PayPal must be used for affiliate payments.

What are the specific Thinkific benefits which can help your business stand out?

 Thinkific courses offer many benefits, including

  1. With Thinkific, you can quickly and easily create online courses
  2. It can be customized to match the brand of your business
  3. Course participants can be assessed by quizzes and knowledge checks
  4. Thinkific regularly launches new features and upgrades based on feedback from customers
  5. There is a free option as well as flexible pricing options. Getting started and experimenting with the platform is easy.
  6. Although Thinkific hosts your course, you can designate your own domain to access it. Your course will appear on your website.
  7. The online and phone support is excellent
  8. Your site is well protected with Thinkific. The host provides 24/7 secure hosting, regular automatic back-ups, and built-in SSL certificates
  9. Facebook and Google Adwords can be easily integrated with Thinkific data analytics
  10. Provides secure payment integration with PayPal and Stripe
  11. You can choose from a variety of course features. Sending content at predetermined times through a drip schedule. We also offer private, hidden, and multiple instructors courses, as well as membership sites
  12. Offers certificates of completion for those who have completed your Thinkific courses
  13. Each course page can be customized in Thinkific
  14. You can manage your students easily with an interface that is user-friendly.

How to use the free Thinkific pricing plan for small businesses?

It is possible to enhance the benefits your small business receives from Thinkific in several ways, as shown below. No matter what plan you choose!

1.  Don’t overburden your learners

It’s common for new course designers in Thinkific to see a lesson type and think that when they have a different media type they need another type of lesson. The problem is that this will result in too many lessons being assigned, which overwhelms the learner.

To get the most out of your courses, you should map out the structure. Arrange the content accordingly. 

2.  Customize your text lessons

On the topic of text lessons, you can also customize Thinkific’s to fit your company’s branding. Text can even be styled in simple ways. For example, you can change the color of the text. Use colors that reflect your company’s brand to make your course stand out. Make your course visually appealing by including images or animated gifs. Follow good design principles to manage cognitive load. It won’t overwhelm learners.

As an example, the screenshot style on the right clearly shows the title (Winter) and subtitle for every month.  Additionally, there is a decorative, free image.

An expert from Thinkific has created two video tutorials for Thinkific.  You will learn how to utilize Thinkific features to enhance your course.  There are several options in Thinkific to style your lesson text, one of which is Text Styling.  Some accessibility factors are taken into account. 

3.  Add worksheets

Several tasks can be accomplished by incorporating worksheets into your course. Worksheets enhance the learning experience of your students. However, they need to be instructional sound.

According to an industry statement, “Telling ain’t training”. Video training isn’t really training. That’s what it is. When you make interactive videos, they become a powerful tool for training. In addition, worksheets can provide a way to go beyond passive content sharing.

The use of worksheets in your Thinkific courses gives your students the opportunity for authentic practice. Depending on your needs, the worksheet could be a fillable PDF, a Google Doc or a tool such as Course Notes. Considering your Thinkific course as a product, you would determine how to package it. What would you include? I would like to get a copy of the course only, or maybe some extra worksheets from the course, as well as some follow-up feedback. You can decide what price you want to charge for the course along with the expanded features and tools.

4.  Incorporate examples into your Thinkific course

To help students learn what good looks like, examples are the best way. Here are a few suggestions:

  • Add annotations or make your videos interactive. Make sure to do this if teaching a technique is the focus of your course
  • You might consider creating examples of how someone should complete your worksheets if your course includes elements of inner reflection
  • Case studies should be created. This is particularly helpful if your course focuses on a method or process. If you follow the process, you can provide insight into why it’s important. Some of these items could be re-purposed as freebies or loss leaders if you apply a product-based approach. You should also show how valuable your offerings are.

5.  Adapt webinars to self-paced learning

Utilizing existing assets is one way to create a Thinkific course. You can take recorded webinars and deconstruct them. The audio, for example, is taken out and the transcription is made. This brings the new course into text format. Once the slides are redesigned, we use an authoring tool like Articulate Storyline. Once the audio and slides are synced, the course is converted into a self-paced Thinkific course. 

In addition, we create new interaction opportunities through polls, Q&A sessions, and discussions. As an example, you could create multiple-choice questions from polls. It’s also possible to make a Q&A activity interactive by adding a click-to-reveal component. Likewise, you can use the transcription to create other supporting components for your course. Examples include e-books, workbooks, or extra content.

6.  Utilize your existing assets

Several existing assets can be repurposed to develop your Thinkific course. Animated presentations, videos, podcasts, blog posts, brochures, infographics, and other forms of media can be useful. Plan how you will sequence your existing assets when reusing them. Remember to enhance the learning experience for your audience. To avoid creating a mishmash of disjointed slides. The course should be well-designed with an element of interaction.

7.  Know What Your Course Is Worth To Your Audience

When you create a Thinkific course, it’s very important that you keep your target audience in mind as opposed to your expertise. A critical part of your course is to know what problem it will solve for your learners. You can approach this by considering the learner as an employer who is hiring your course for a particular job. This can be accomplished using the jobs-to-be-done framework. A ‘job to be done’ can be functional, social, or emotional.

Here are a few examples

Complete a taskFeel goodLook good
Solve a problemIncrease confidenceGain status/power
Save time or moneyIncrease securityPerceived by others

We should pay attention to the emotional jobs. These are the jobs where value can be realized. It is the content you write that fulfils the “functional” job (I want to learn about ……). It is the social and emotional roles that contribute to job satisfaction. This requires product orientation. Doing market research will help you understand why your potential customers would purchase your course. Most of the time, it is not the content that makes them purchase it.

8.  Perform keyword research to check the validity of your course idea

Do you think your course idea is good? What if you were able to test your idea first to see how popular it will be? Fortunately, you can. It is possible to determine how popular your topic will be by doing some inexpensive keyword research. Moreover, you will have to consider how much competition there will be from other courses aiming at the same audience. To help our clients, we provide a report that shows how often students search for specific key terms related to a particular course topic. This is how many people are interested in your topic, or how likely they are to take a course about it. In addition, we can identify how competitive your topic is. Furthermore, we identify important nuances that may help you to focus, position, or market your course. In the case of creating a course on a popular topic, how can you best get a piece of the pie? Would it be possible to create your own course to fill a void in an under-served market.

9.  Improve Your Video Lessons’ Instruction

A passive viewer may not realize what they need to pay attention to when watching your videos. Therefore, add text under the video lesson to guide them. This also provides the learner with more variety within the course.

As well as downloading tools that can help your learner put what they’ve learned into practice. Downloadable worksheets are an excellent idea under the video. You can then give them the opportunity to practice what you have taught them.

You should give the learner some tools so they can do something different. You can include checklists, reference guides, illustrations, completed examples, or screenshots that are helpful.  Videos can be created using several tools.  The video sharing service Motionbox, for instance, has a lot of cool and impressive features.

10.  Animate some of your videos

Videos using talking head instructors can be helpful sometimes. However, talking doesn’t count as training, as the old adage says. Therefore, substitute other activities for talking head videos.

Instead of watching talking head videos, substitute other activities. It is better to either add visuals that reinforce what you intend to convey or at least enhance them. You might add pictures, illustrations, schematics, or charts to support what you wish to convey.

 Don’t overload your brain with too much information. Don’t entertain your audience with too much information. Rather than helping them retain knowledge in the short term, you are helping them convert that knowledge to the long term. In addition to Castofly, Vyond, and Adobe After Effects, you can try a variety of other tools as well. By using these tools, your Thinkific videos will be more engaging.

11.  Online instructional videos

The use of video in education has been proven to be very effective. In your Thinkific course, video can enhance learning.

You may not have made a video before, so making one can seem intimidating. You can, however, find a lot of excellent resources online. An excellent guide to making instructional videos can be found at Techsmith. The article explains what instructional videos are and the common mistakes people make when watching them. Additionally, we will teach you how to create an instructional video with a camera and how to record a screencast.

In this article, cognitive load and cognitive theory are explained. Detailed recommendations are given to create an effective instructional video. These include:

  • Video length should be limited to 30 seconds and focus on learning objectives
  • Make your explanation as clear and compelling as possible by combining audio and video elements.
  • How to create an environment that is conducive to active learning

12.  Utilize high-quality images

Getting quality images for your course can sometimes be a challenge. You can enhance your Thinkific course by including relevant quality images. There are many free sites online where you can obtain high-quality pictures nowadays. Consider using Unsplash, Pexels, or Pixabay.

In any case, adding images is not just decorative. Take the following steps:

  • Your images should convey the message you want to convey
  • Give credit to the owner
  • Make alt-text available (important for accessibility AND search engine optimization)
  • Make sure your brand is reinforced with appropriate style elements. For instance, a color wash, and text overlays.

13.  Using Thinkific for audio lessons

An online course might not seem like the best fit for audio lessons. Nonetheless, if your content doesn’t require visual instruction, an audio lesson may be worth exploring. This is a great method for someone who is commuting or walking while listening to a lesson. Thinkific offers audio lessons, or you can use integrations like Hello Audio on the basic plan. Pod courses can also be created. If you need to repurpose the audio content in another way, ensure that you transpose the audio. In addition to e-books and supplemental texts, you can also create social media posts.

14.  Take advantage of semi-synchronized options

The majority of COVID-19 participants utilized virtual meeting platforms like Zoom to deliver their training. Using one of these options as your only option can have its limitations, however. It is possible, though, to encounter limitations if you choose just one of these options. As an example, running lots of live classes (where you teach online) can be exhausting.

In addition to synchronous options, Thinkific allows for some semi-synchronous options. This not only gives your course more variety, but also gives you as an instructor a break from the workload. The tool e–Webinar is a good example. 

With the Basic Thinkific plan, you can use e-Webinars. Your webinar can be recorded and included in your Thinkific course after it has been recorded. In this case, you could start with a pre-recorded webinar instead of all your lessons being live. Once that’s over, you could progress to live interaction. You could then have a discussion in groups.

In addition, the Zoom integration within Pro Thinkific allows you to use a flipped-classroom approach. Here, you’d complete your Thinkific lesson while trying to apply the theory.

There will be a second lesson which will be a live Zoom link afterwards for applying the theory. Participants can present what they learned, break into small groups to discuss, or go through a case study. 

15.  Take advantage of drip options

One nice aspect of Thinkific is that you can use email programs to drip feed your content to your audience. By doing so, you can add to your course. Repetition and retention of a subject will increase as a result. For instance, you can: 

  • Provide a link to the new content
  • Inform readers of topical “news” by sending a link to a webpage, an episode of a podcast or a video
  • Send a link to a community discussion
  • Book events one-on-one or with small groups, and share the booking site
  • Provide a link to an additional download

Alternatively, you can set up your course in a series of ‘drip’ lessons if you do not want to use email notifications. A recurring schedule, based on a specific date (e.g. weekly), is used. Items are completed upon completion. The free version provides some of these features.

How’s Thinkific as compared with similar tools:

Kajabi vs. Thinkific

Using our detailed, feature-by-feature analysis, you can choose the best course creation tool for your business so that you can sell, market, and grow.

The recommendations in this report are based on extensive research, discussions with course creators, and hours of hand-testing of the leading course creation programs. In our article about the top online course platforms, you can read about our research process. 

Analyse comparative

Both Kajabi and Thinkific have been thoroughly researched and tested. Analysts at SoftwarePundit gave Kababi a rating of 91, while Thinkific gave it a score of 90.

As a result of its advanced and feature-rich nature, Kajabi was rated higher than Thinkific. It received a lower rating due to its slightly more limiting platform than Kajabi, and because it does not offer many of the advanced marketing tools available in Kajabi.

In each of the following categories, we compared Kajabi and Thinkific.

CriteriaAnalyst RatingFeaturesUsabilityPricingCustomer Support

Kajabi is more expensive than Thinkific. The most popular plan from Thinkific costs $99 per month, while the entry-level package from Kajabi costs $149 per month. Thinkific offers similar features as Kajabi, but Kajabi is more advanced. The difference in price reflects this.

Each offers similar features, including course builders, coupons, bundles, affiliate tracking tools, and affiliate management. 

Our review determined that Kajabi is the best fit for seasoned course creators who require powerful, robust features and advanced design capabilities. Thinkific, on the other hand, is approachable for beginners, and also offers tools that can assist established course creators.

All in all, Kajabi is a comprehensive solution that includes advanced marketing tools unmatched by its competitors. The platform is ideal for creating courses and scaling e-learning businesses. It is a mid-tier, user-friendly solution that lets course designers build effective courses, despite its limited features.

To help you decide which solution is best for you, here are a few key differences between them:

You’ll prefer Kajabi if

  • you want one platform to manage the building, marketing, and selling of your courses
  • Automate campaigns, pipelines and advanced marketing tools are what you need
  • You  want to give your students access to a mobile app

You’ll prefer Thinkific if

  • You aim at hosting your content online, n this case you can get a basic, free plan
  • You want to integrate Mailchimp, WordPress, and Squarespace
  • Use course templates that will help you create courses faster and easier

Comparison of Kajabi and Thinkific prices

Kajabi is significantly more expensive than Thinkific. Kajabi customers generally purchase the platform’s $299 plan, while Thinkific customers typically buy its $99 plan. They both offer monthly and annual subscriptions, and annual subscriptions can be purchased at a 20% discount.

Pricing for Kajabi

Kajabi costs between $149 and $399 a month. Prepaying your annual subscription will save you 20%. This is Kajabi’s pricing breakdown:

Basic$149 per month $119 per month under annual subscription
Growh$199 per month $159 per month under annual subscription
Pro$399 per month $319 per month under annual subscription

Pricing for Thinkific

Pricing for Thinkific is between free and $499 per month. If you pay your annual subscription up front, you can save 20%. Let’s take a look at Thinkific’s pricing plans:

Free$0 per month Unlimited students
Basic$49 per month $39 per month under annual subscription Unlimited students
Pro$99 per month $79 per month under annual subscription Unlimited students
Premier$499 per month $399 per month under annual subscription Unlimited students

Comparison of Kajabi and Thinkific features

There are many similarities between Kajabi and Thinkific as a course creation platform. Each includes a course builder, coupons, bundles, affiliate management, and sales tracking. On the other hand, each solution offers features not available in the other.

Comparing Kajabi and Thinkific’s top features

Here we compare Kajabi and Thinkific on four key aspects – a course builder, a website builder, a sales tracking system, and marketing tools. In Kajabi, the features are more sophisticated and customizable, but the cost is higher and the learning curve is steeper.

Course Builder

With Kajabi and Thinkific, you can create a course with a variety of multimedia elements – such as audio, video, PDFs, and text. Compared to Kajabi, Kajabi’s course builder allows more design customizations but is also less user-friendly. On the other hand, if you are interested in customizing your course player aesthetic, we recommend Kajabi.

With Kajabi, you can customize the visual organization of elements by choosing “themes.” Text and images can be positioned on the screen, text can be wrapped around images, and images can be resized within Kajabi.

Although Thinkific’s course builder is more intuitive, it is limited in terms of visual design. Elements of the course are automatically centered and layered top to bottom. There are also more features in Thinkific for creating lessons, like student feedback, presentations, and more.

Website Builder

Create your own websites using Kajabi or Thinkific’s website builders. Both Kajabi and Thinkific offer more visual design flexibility for your website than other solutions on the market.

Although Kajabi’s builder is more advanced than Thinkific, it is better for creating a website that looks professional. Similarly to what we mentioned above, if the design of your website is important to you, then Kajabi would be the best option for you. Although Kajabi’s builder is more complicated, it is easier to learn.

The website design can either be pre-built or you can upload your own theme. Additionally, Kajabi provides templates of different pages, such as 404, thank you, and biography. Links to your social media profiles, embedded animations, and a preview of your desktop and mobile versions are also available.

There are fewer steps involved with Thinkific’s website builder than with Kajabi’s. Choose from three different themes to get started. Though elements on Thinkific must be positioned on either the left, the right, or the center, you can customize the color scheme. You can also connect your social media accounts to their websites.

Sales Tracker

You can track sales and revenue generated by your courses using Kajabi and Thinkific. Thinkific’s sales tracking tool is more limited, however Kajabi offers more data points that can be analyzed.

With Kajabi’s sales tracking software, you can see your net revenue and the revenue your best-performing courses and coupons generated. Sales data is displayed visually in Kajabi’s tracking tool since it shows revenue and refunds as graphs. The affiliate marketing report in Kajabi is also separate, but the data is not graphical.

It is a complete and informative sales tracker even though Thinkific’s isn’t as robust as Kajabi’s. Here are the key features:

  • Payment status
  • Total revenue
  • Whether a payment plan or one-time order is purchased
  • Refund data
  • The payment method used
  • A list of the affiliates who referred the student who purchased

Marketing Tools

You can market your courses with Kajabi and Thinkific. In contrast to Thinkific, Kajabi provides marketing tools like automated campaigns, pipelines, email campaigns, and broadcasts. For those who have the budget and prioritize marketing their courses, Kajabi is the best choice.

Marketing automations are Kajabi’s marketing tools, which are based on a “when” and “then”. Students may be sent to a congratulatory page when they complete your course, for example. In addition to automations, Kajabi offers pipelines.

A marketing funnel is an automated series of actions that guides students and potential customers through the marketing process. The email sequence can drive the recipient to a promotions page displaying the most relevant courses, and then follow up with a coupon that closes the sale.

With Thinkific, you can bundle courses, offer coupons, manage affiliate partnerships, and integrate with marketing software like ActiveCampaign and Mailchimp. There are also sales widgets available. This can be placed anywhere online to promote your courses and bring prospective students directly to your website.

Summing up:

Essentially, Kajabi offers an all-in-one solution with advanced marketing tools not available in any alternative solution. The best use of Kajabi is to create courses and scale businesses. Though Thinkific’s features are less robust, it’s a user-friendly, mid-tier solution that allows course creators to build effective courses.

Teachable vs. Thinkific

What is the better solution for you: Teachable or Thinkific? In this article, we’ll provide you with an in-depth, feature-by-feature breakdown to help you decide which course creation tool can be a key part of your business development, sale, and marketing strategy.

Comparison Summary

Both Teachable and Thinkific were thoroughly researched and tested. Among SoftwarePundit Analyst ratings, Thinkific received a score of 90, while Teachable scored 87.

This is primarily due to Thinkific’s user-friendliness and feature set while offering a lower price. We rated Teachable lower because Thinkific’s standard course creation features were slightly more advanced than Teachable’s.

Based on our review criteria, here is how Teachable and Thinkific did in each of the following categories:

CriteriaAnalyst RatingFeaturesUsabilityPricingCustomer Support

Compare Teachable and Thinkific based on their pricing. Their average monthly price is between $99 and $119. For those who want to test the platform or host content, Thinkific offers a basic, free plan.

Both Teachable and Thinkific offer easy-to-use options for users with little experience and those with more experience. There are integrations with platforms such as Mailchimp, Shopify, and Zoom for courses, quizzes, assignments, coupons, bundles, affiliate management, and sales tracking within both tools. Compared to Podia and Kajabi and LearnWorlds, these are more advanced platforms.

Thinkific is a bit more user-friendly and more feature-rich, while also being cheaper, in our opinion. There are no major differences between the two systems, however. Both are among the top middle-tier course creation platforms available on the market. To find out which is best for your needs, we recommend testing each.

To help you decide which solution is best for you, here are a few key differences between them.

You’ll prefer Teachable if:

  • Your students need a mobile app
  • Including refund and instructor fee information in your sales information would be helpful
  • You wish to create an in-platform certificate

You’ll prefer Thinkific if:

  • Simply hosting your content online is all you need a free plan for
  • You would like your platform translated into different languages
  • There is a need for course templates

Compare Teachable and Thinkific prices

Apart from Thinkific’s free plan, Teachable and Thinkific are comparable in price. When choosing between tools, focus on their features instead of their price. Their average monthly customer pays $99 to $119. In addition to monthly and annual subscriptions, TEACHABLE and THINKIFIC both offer discounts on annual plans if purchased in advance.

Details of the teachable pricing

The price of Teachable is between $39 and $299 per month. If you choose to pay your annual subscription in advance, you can save as much as 25%. Let’s take a look at Teachable’s pricing:

Basic$39 per month $29 per month under annual subscription Unlimited students
Pro$119 per month $99 per month under annual subscription Unlimited students
Business$299 per month $249 per month under annual subscription Unlimited students

Details of Thinkific Pricing

Pricing for Thinkific is between free and $499 per month. If you pay your annual subscription up front, you can save 20%. Below are Thinkific’s subscription plans:

Free$0 per month Unlimited students
Basic$49 per month $39 per month under annual subscription Unlimited students
Pro$99 per month $79 per month under annual subscription Unlimited students
Premier$499 per month $399 per month under annual subscription Unlimited students

Thinkific vs Teachable Feature Comparison

Teachable and Thinkific are both popular options for creating courses, both of which share a number of features. Using both platforms, you can build courses and websites, create quizzes, assignments, coupons, course bundles, manage affiliates and track sales. 

Comparison of Teachable vs. Thinkific’s top features

In the following sections, we compare Teachable and Thinkific on three critical features – course builder, course delivery, and marketing. The platforms offer similar tools for creating and selling online courses. Thinkific, on the other hand, is slightly more flexible and feature-rich.

Course Builder

Course builders from both Teachable and Thinkific allow you to create courses that include video, audio, text, and PDFs as well as other multimedia. The conclusion we came to is that both platforms provide intuitive builders, but are limiting when it comes to visual design. Furthermore, Thinkific’s features such as assignments, student feedback, and presentations made it easier to create lessons.

Each element of a course for each platform is automatically centred, as seen above. The text can be aligned left or right on both platforms and there is no way to change this.

Site Builder

You can create your own site and pages with Teachable and Thinkific site builders. In terms of flexibility, both of these site builders are effective but do have limitations. In general, Thinkific’s website builder is slightly more advanced and will enable you to create a more professional looking site.

There is a choice to align elements such as text and images to the left, centre, or right on both platforms. In addition, Thinkific lets you preview your site on desktop and mobile, link your social media profiles, and choose from three or four different themes for your website.

Sales Tracker

Teachers can monitor the profit they’ve generated from their courses using Teachable and Thinkific’s sales trackers. The Teachable sales tracker is more robust and delivers more information about your transactions than other sales tracking tools.

Tracking sales by customer, purchase date, and marketing channel is possible on each platform. Teachers can also see refund and chargeback information on Teachable.

Marketing Tools

You can market your courses with Teachable and Thinkific. They both offer code generators, course bundling, affiliate management, and integration with marketing software like ConvertKit and Mailchimp. Overall, Teachable’s email marketing is unique compared to other platforms because it is integrated into the platform.

Students in your school can receive emails from Teachable’s email tool. You can send emails to individual students, to students in specific courses and to all students in your school. In addition to text, you can include images, links, and attachments.

Thinkific offers sales widgets as a minor marketing feature. The widgets can be placed anywhere online to bring prospective students to your website and advertise your courses.

Summing it up:
You can build and market your courses using Teachable and Thinkific, two well-known solutions for creating and marketing courses. Course builders for both offer standard features like quizzes, assignments, coupons, bundles, affiliate management, a sales tracker, and integrations with Shopify, Mailchimp, and Zoom.

We prefer Thinkific overall – it’s easier to use and has more features for a similar price. They are, however, not significantly different. Both platforms rank relatively high in the market for middle-tier platforms. If you haven’t tested either, we recommend that you do so.

What payment method is accepted by Thinkific?

Payments are not processed through Thinkific’s platform. A 3% transaction fee will apply to transactions through PayPal and Stripe, however. You can charge for Thinkific courses using a one-time payment, a subscription, a membership, or a monthly payment plan. Free courses are also available.

A legal and security perspective

Login credentials and payment credentials are necessary to use course creation software. Your software must meet certain legal and security standards in order to protect sensitive information.

How’s the customer service of Thinkific?

In order to guarantee a satisfactory customer experience, providing efficient customer support is essential. The customer service provided by Thinkific is slightly above average. A major disadvantage of their customer support is that they do not offer a live chat service that allows you to speak with a representative.

Thinkific’s help articles are filled with useful information. This book not only contains text but also images and videos that help the reader visualize what steps they should take. Also bolded are key terms, such as Thinkific terms, so they can easily be recognized.

Integrations & Website Compatibility by Thinkific

You can maximize your course and site efforts with Thinkific’s key integrations and website compatibilities. Integrations can be found to help you create, market, sell and deliver your online courses. Among them are:

  • Google Analytics
  • Mailchimp
  • Paypal
  • Shopify
  • Stripe
  • Zapier
  • Zoom

There are numerous website builders that are compatible with Thinkific. These include:

  • WordPress
  • Weebly
  • WIX
  • Squarespace

Thinkific: Is it the right fit for you?

Thinkific offers online course creation and marketing tools to more than 50,000 instructors. Although it is not the most advanced platform on the market, it is easy to use and very powerful.

Our review of Thinkific concluded that it is the perfect solution for anyone who needs a user-friendly, mid-tier solution. Despite its ease of use, the platform also has the tools to support experienced creators.