In the past, AWeber was considered to be the best marketing automation solution on the market. As time has gone on, new features have been developed, and competition has increased. In this new era, how does AWeber measure up? Is it still considered the best tool in its category?
AWeber Features and Benefits
There are several key features of AWeber, of which the following are the most important:
- Hosting a mailing list and importing it
- The ability to choose from a wide range of responsive email templates
- Functionality of autoresponders
- Automation of marketing processes
- Tests conducted in two phases
- Email functionality for RSS / blogs
- Segmentation of lists
- Building landing pages
- Live chat, email, and phone support
- Integration with third-party applications
- These are the basic features of e-commerce
Let’s take a closer look at them.
Adding your list to AWeber and importing your data
AWeber makes it very easy to import an email database.
The following types of files can be uploaded:
If you prefer to add individual subscribers manually, you can copy and paste rows of subscribers individually and paste them into AWeber.
You’ll have to answer a few questions about where and how you collected the data you’re importing for anti-spam purposes.
AWeber’s anti-spam compliance team may also need to review your list if you have over 10,000 records (as with other email marketing tools). A business day may be required.
Nevertheless, the importing feature of AWeber is good – there is nothing to complain about.
AWeber offers a larger collection of HTML newsletter templates than its competitors.
However, AWeber claims there are more than 600 templates to choose from (most of those are variations of existing templates, so we estimate there are probably closer to 200 templates).
The number of templates available for GetResponse is around 150 and for Mailchimp, it is around 100.
Aweber’s designs are not to my taste in every aspect – some of them seem a bit dated. There are more contemporary templates offered by GetResponse, Campaign Monitor, and Mailchimp.
With so many templates available, it’s likely you can find one that fits your e-newsletter just by tweaking it a little.
In addition, you can always create your own template by coding.
Here is an example of an Aweber template
You can also use AWeber’s new “smart designer” tool to create one if you don’t want to use a template.
The smart designer option in AWeber
This idea is that you enter your URL into AWeber, and it creates a template for your brand based on it.
However, it didn’t always work well for me – for some of the sites I tested it on, AWeber created templates that featured a couple of pictures from the URL I had entered but failed to display logos or colors.
Some sites work better than others, however. It seems to depend on how the site is built and what platform it is built on.
Designing responsive AWeber emails
Every template in AWeber is responsive.
They automatically resize themselves to fit the device being used to view them. These days, smartphones and tablets have this feature as a standard.
Within AWeber, you can also view a preview of how your email will look on a smartphone – simply click the preview button and toggle the mobile preview switch.
The mobile preview can be enabled
(Testing your emails on your mobile device is still a good idea, though).
In AWeber templates, you can use web fonts
You can use web fonts with AWeber, unlike many competing email marketing solutions.
It is a good thing because web fonts are generally more attractive than the standard letters (Times New Roman, Arial, etc.) that email marketing apps usually restrict you to – and, judiciously used, can radically improve the look of your emails.
With AWeber, you can use web fonts
Additionally, by using the same typeface on your website and e-newsletter, you can also achieve more branding consistency.
There are currently 11 fonts that Aweber lets you use in your emails:
- Merriweather sans
- Noticia Text
- Open Sans
- Playfair Display
- Source Sans Pro
- Permanent Marker
(There are also eight ‘web safe’ fonts available).
Overall, the templates from AWeber are great, with an additional brownie point for having web fonts.
Nevertheless, it would be great to see a few more fonts included in AWeber – the ones included are rather dull.
Using RSS to create email templates
AWeber converts your site’s RSS feed into e-newsletters that get sent out according to a schedule that you define using similar email marketing products.
You can use this feature with any RSS feed from any content that utilizes the ‘Blog broadcasts’ feature in AWeber.
Blog broadcasts are especially useful for bloggers who’d like their mailing list subscribers to get monthly digests of their latest posts (or a monthly newsletter containing their latest posts)
.Essentially, you can use the feature to send out newsletters directly from your website. This can be very time-saving.
The most recent blog posts are automatically added to the content of an email when it’s reopened (not necessarily the ones that were published when it was received).
Dynamic RSS email configuration
It is important to keep in mind that you cannot use AWeber’s standard template designs for RSS-to-email – you must select a template that is made especially for this purpose.
I like the fact that there are quite a few RSS templates to choose from (around 100) – more than other email marketing solutions I have tried.
The downside is that most of them don’t look great — as the screengrab below shows, they look like they were designed in the 1990s.
You have to work with pretty dated-looking email designs when creating a blog broadcast in Aweber
Moreover, you can’t edit them using AWeber’s drag-and-drop email interface – you have to use another editor (which is less friendly).
With a little tweaking, you’re probably going to be able to make this work, but there’s definitely a lot you can improve upon.
The autoresponder email series is triggered by either time or user behavior.
It would be possible, for example, to create an autoresponder program to…
- You immediately send a welcome message to anyone who signs up for your mailing list
- They receive a product discount code one week later
- They are then encouraged to follow you on social media three weeks later…
The list goes on.
The main reason autoresponders are a key part of any email marketing solution is that they can save you time and boost your sales.
In 1998, AWeber claimed to invent autoresponders, so you’d expect their autoresponder functionality to be incredible.
Interestingly, it just seems ‘okay’.
AWeber makes it very easy to create follow-up emails based on time intervals – such as the ‘drip’ cycle described above (e.g., onboarding email + promo code + social media invitation) is simple to set up.
AWeber offers several autoresponder campaign templates to choose from, including:
- Introducing new subscribers with a ‘welcome’ series
- Free lead magnets for downloads
- An ongoing series of blog posts by bloggers
- For facilitating online learning, a ‘mini-course’ template is provided.
All of these steps simplify the process of setting up an autoresponder.
Unfortunately, there are fewer options available to trigger autoresponders based on user actions and purchases compared to competitors’ products.
The ‘goals’ feature of AWeber can be used with automation rules and tag combinations to make autoresponders behave in fairly sophisticated ways, but if you want to make use of autoresponders in really advanced ways, you’ll need other products, such as GetResponse, which offers much more extensive ‘marketing automation’ features.
In terms of marketing automation…
AWeber Automating marketing
AWeber and other email marketing solutions like it are increasingly offering marketing automation features.
As I see it, you can create complex user journeys using IFTTT (if this, then that) style workflows that go beyond the traditional drip campaign.
Marketing automation typically involves designing a flowchart based on customer actions, such as opening emails, clicking links, visiting sites, and making purchases.
Marketing automation in AWeber
The purpose of this feature is to allow you to determine what should be sent to whom and when based on certain user actions, such as opens and clickthroughs, along with the application of tags (which can happen when a user visits a specific page on the site).
Campaigns by Aweber
This functionality, though, should go much further – tools like GetResponse and Mailchimp provide considerably more flexibility in terms of what types of user behavior can trigger emails.
GetResponse, for example, lets you send emails based on triggers such as a purchase, a specific page visit, or a subscriber’s score. Similar functionality is provided by Mailchimp.
Therefore, AWeber is definitely doing a bit of catching up here.
GetResponse is significantly more advanced than AWeber when it comes to marketing automation.
This week’s spotlight is on AWeber’s free plan
It seems that AWeber is now offering an entirely free plan in an attempt to compete with Mailchimp (a product well-known for offering a free plan).
AWeber ends up having both a less generous and a more generous free plan than Mailchimp.
There are a few things you cannot do (most notably split testing and abandoned cart emails), but the bulk of AWeber’s features are free. The Mailchimp free plan offers a limited number of features – you can’t automate anything with it, for example.
AWeber’s free plan is less generous since it only works with lists up to 500 contacts in size; Mailchimp’s free plan works with lists up to 2,000 contacts.
The free plans of both products include advertisements for their brands in their e-newsletters, but these ads are rather subtle.
AWeber with AMP for email
In terms of email marketing, AWeber has an advantage over most others thanks to a relatively new technology called AMP for emails.
E-newsletters are traditionally static affairs – they combine text and images. By extending the ability for recipients to perform simple actions from an email, AMP for Email changes all of that by offering them the chance to take simple steps (such as setting up an appointment or RSVP-ing for an event) directly from the email – i.e., without having to leave their inbox or go to a website.
Senders can also include dynamic content in their emails – such as survey results, weather forecasts, football scores, and so forth.
As a result, AMP emails have a ‘dynamic’ nature that encourages recipients to check them regularly – and turn traditional e-newsletters into much more powerful, engaging communications.
AMP for an email from AWeber requires technical skills to implement (the only drag-and-drop AMP component currently available is a gallery carousel; AMP HTML and coding your own email templates are needed to include more dynamic content in your emails).
AWbere Implementation of opt-in processes
AWeber is a nice tool because it allows you to customize how you handle opt-ins.
Depending on the form you are using, you can choose either single opt-in or double opt-in subscriptions (single opt-in is when you subscribe the user immediately after they fill out the form; double opt-in means they have to click a link in an email confirmation to confirm their subscription)
AWeber’s flexibility is welcome in this regard – not all competing solutions provide this option to their customers.
AWeber email A/b split testing
You send variants of your newsletter to some of your mailing lists, monitor how well they perform, and then send the most successful one to the rest. Split testing is also known as A/B testing.
Almost all email marketing tools handle this for you – you create several versions of your email (using different content or subject headers), send them to a sample of your list, and your campaign will deploy the best-performing email to the remainder of the list.
With AWeber, you can split-test up to three variants of your e-newsletter at a time, and you can mix and match variants – unlike many competing tools, you are not limited to testing subject headers against each other’s, sender names against each other, etc.
AWeber definitely deserves a thumbs up for its flexibility.
With Aweber, you can analyze your emails well. The following metrics can be monitored: Open, clickthrough, and bounce rates.
- The number of lists has grown over time
- Signing up methods
- Where people are opening your email (i.e., where they are)
- The history of a subscriber’s actions can be viewed by accessing the subscriber’s account.
The list goes on and on.
AWeber provides a good overview of your email campaign performance, and enough data to structure future campaigns effectively.
AWeber segments data
In AWeber, segmenting data is pretty straightforward
In addition to segmenting based on the content of any field in your database, you can also segment based on user activity – emails opened, web pages visited, links clicked, products bought, etc. It’s easy to use and very flexible.
Creating segments can be tricky – you have to go to the ‘subscribers’ section, search for some subscribers, and then save this search as a segment.
For example, GetResponse offers a segment builder as part of the platform – but other solutions (such as Campaign Monitor and Mailchimp) have more obvious segments.
However, AWeber does not allow you to send emails to multiple segments at the same time. It can be troublesome for users to mix and match segments frequently in mailouts.
You have an offer that is specific to Polo, Golf, and Passat owners, and you would like to communicate it to all of these groups at once.
You would be able to send the message to these three groups in an ideal world if you could just select the relevant segments. AWeber doesn’t allow this. Sending three separate messages or creating a new segment focusing on either the Polo or the Golf or the Passat would be necessary.
A similar problem occurs if you want to exclude certain segments from the broadcast. While whole lists may be excluded from a mailing, individual segments cannot be excluded.
The good news is that AWeber allows you to send emails to multiple lists – something Mailchimp’s key competitor does not allow. So it could work.
GetResponse and Campaign Monitor, in particular, handle segmentation much better than other email marketing tools.
AWeber Create landing pages with a landing page builder
A landing page or ‘squeeze page’ is a web page designed with just one purpose: capturing data.
A typical form includes an attractive image, some text that states the benefits of submitting your email address, and a form.
Since the sign-up form is the only thing on the landing page, there is no navigation, offers or content to distract users from it. Therefore, landing pages work better for capturing data than other types of websites.
It is helpful that AWeber lets you design simple landing pages that can be easily used with advertising campaigns (rather than requiring expensive third-party solutions for this purpose).
Below is an example of a landing page for AWeber
With the landing page builder, you have an easy-to-use interface, plenty of templates to choose from (46 as of publishing time), and you can make use of free stock photos and 24 different web fonts when you build the page.
Adding a Facebook Pixel and Google Analytics tracking code to your landing pages is also helpful when trying to assess the performance of advertisements.
Editing AWeber landing pages
AWeber’s landing pages are actually quite useful for eCommerce: they allow payment processing, donation processing, and recurring subscription management.
No doubt, AWeber’s eCommerce features cannot compete with those offered by dedicated e-commerce platforms like BigCommerce and Shopify, but they are certainly a useful addition.
A/B testing is not automated. Using a landing page builder allows you to run live tests on different landing pages to determine which works best.
It doesn’t seem like there’s a way to make this GDPR-compliant — for EU visitors, you’ll need a mechanism that lets them consent to cookies being used before they are enabled. By using the landing page creator without this facility, some users may end up breaking the law.
(Proper cookie management is also not yet implemented on landing pages of competing platforms such as Mailchimp and GetResponse).
Overall, I’d give the landing page builder a thumbs up, but it definitely needs improvement.
AWeber App integrations with third parties
There are more than 750 integrations available from AWeber.
In this type of configuration, you can connect the platform with other cloud-based solutions such as website builders such as Wix or Shopify; CRM tools such as Capsule; and landing page builders like Instapage, among others.
Many of these tools can be integrated with widgets, code snippets, or sync tools like Zapier and PieSync.
While AWeber rarely integrates with ‘big-name’ software as seamlessly as Mailchimp (which is often the default email marketing option for a lot of apps), you shouldn’t have too much trouble getting it to work with most SaaS (software as a service) apps.
Through the WEBER integrations, you can integrate the tool with a variety of web applications.
Integration with Canva
AWeber has integrated Canva, a popular graphic design app, into its e-newsletter editor. This allows you to work on a banner, call-to-action, or photo directly in the AWeber interface, and then insert it directly into your e-newsletter.
In Aweber, there is a button that lets you design on Canva.
Customer service at AWeber
One of the best features of AWeber is its outstanding customer support.
In comparison, some major competitors don’t give phone support on standard plans such as GetResponse, Mailchimp, Campaign Monitor, and Mad Mimi.
The company’s contact page makes it very easy to find phone and email details, so there’s no need to trawl through its knowledge base or fill in any forms before contacting support.
It’s easy to contact Aweber customer support
Furthermore, the company has won several Stevie Awards for outstanding customer service in the past few years, which is a pretty good indication of the quality of support you’ll receive.
The ease of access to good-quality support makes AWeber a strong choice if you are new to email marketing. However, you can only get support in English.
AWeber’s phone support team is available Monday through Friday, 8 am to 8 pm ET, and their live/chat support is available 24 hours a day.
All in all, AWeber offers excellent support.
What makes Aweber best for you?
AWeber is an email marketing tool I would recommend. It isn’t the absolute best email marketing solution, but it is reliable, reasonably priced, easy to use, and has most of the features you’d expect from a pro.
AWeber’s ease of use, web fonts, landing page builder, AMP for email functionality, and comprehensive support are among the features that make me lean toward it. Also, its free plan offers all the key features indefinitely to users with small lists.
Users who begin their journey into email marketing without any technical skills can benefit from the support aspect since they can talk to a real person on the phone if problems arise!).
In comparison to some competing products, particularly Campaign Monitor and iContact, AWeber is not too expensive.
I won’t use AWeber due to the fact that you have to pay for unsubscribed contacts in your account; it has limited marketing automation capabilities, and it can’t send messages to more than one segment at once.
If your decision to use this email marketing software hasn’t been made, below you’ll find a simple list of key pros and cons to consider.
Cons and pros of AWeber
Use of AWeber: pros and cons
- There is a completely free plan available.
- You can use it very easily.
- In comparison with its top competitors, it offers a very wide range of templates.
- Aweber offers more support options than some key competitors – and based on its Stevie awards for customer service, should be very good.
- A competitively priced product – although it’s not the cheapest available, it is comparable to several other products of the same type.
- You can build landing pages with it.
- Ecommerce features like selling products, accepting donations, and managing subscriptions can be found here.
- A first for email marketing tools, AMP facilitates email marketing via email.
- Users can subscribe to your list either by single opt-in or by double opt-in.
- With its good import capabilities, you can import a variety of file types and add email addresses directly to autoresponder cycles.
- Several third-party tools and apps are integrated.
- You can set up simple time-based autoresponders very easily with it.
- Templates for emails are all responsive.
- Emails sent with Aweber can contain web fonts.
- Canva is integrated into the app.
Using AWeber has some cons
- Your account will be charged for hosting unsubscribed contacts.
- E-newsletters can only contain one segment at a time.
- On the marketing automation front, there are cheaper options out there that have considerably more features.
- A/B testing and GDPR-compliant way to use Facebook pixels or Google Analytics cookies aren’t provided by the landing page builder.
- There are some templates that look a little dated.
- You cannot edit RSS to email templates in Aweber’s standard drag-and-drop email builder.
An alternative to AWeber
As a good alternative to AWeber, there are other options.
In addition to allowing you to perform the sort of email marketing tasks that AWeber facilitates, it also provides webinar functionality and eCommerce features.
While Mailchimp is also a better-specced tool, its pricing structure has changed recently, and it does not always represent good value when it comes to its pricing.
It is also worth considering Hubspot, which is a CRM tool that offers some nice email marketing capabilities as well.
Alternatively, Mad Mimi is a cheaper alternative (though it’s a much more basic solution than AWeber).
It’s also worth looking into Campaign Monitor, especially if you’ve got lots of money — it’s got some nice features, especially in the templates and automation departments, but it’s very expensive compared to the other products.
Top 10 Benefits of Aweber
A great way to market is via email – and it is inexpensive! – marketing methods. But why? In order to build relationships with your consumers. You will find that your customers will want to support your business more if they get to know and trust you. You can keep in close contact with your customers by sending out an email newsletter.
1. Develop customer relationships
You have a great opportunity to build relationships with people who are already interested in your business through your existing email list. They are either customers or clients of your business, so they signed up for your email list. You also have products and services that interest them.
It is possible to take full advantage of that with a great email marketing campaign by communicating with subscribers and building relationships with them.
Your audience will be more loyal to you if they see you making an effort to reach out, deliver value, and keep your promises. If you want to get all these benefits, then Aweber is the right email marketing tool for you.
2. Maximize your marketing ROI
Small and growing businesses with limited marketing budgets should consider email marketing, which is one of the cheapest forms of digital marketing. Email marketing is more cost-effective than print marketing (which is more expensive to design, print, and mail).
Furthermore, compared to paid advertising (for example), digital marketing is much less expensive. And Aweber is the best tool for email marketing.
3. Improve profits and sales
Investing in Aweber can also result in a return on your investment for your business. Businesses of all sizes often find that email marketing offers a return of about $38 on every dollar invested.
The emails you send can drive sales and boost your company’s revenue significantly, so use them as a powerful tool to introduce new products or services. An email marketing campaign can also inform your audience about a special promotion, like the one below.
4. Use segmentation to personalize
You can target a specific audience with email marketing if you’re looking for a marketing strategy that allows you to do just that. You can segment your email list in order to send out targeted emails to different segments based on a variety of factors.
If you want to target potential customers in a certain geographic region, you can use segmentation. Marketing to people who have expressed interest in a specific product or service can also be done through email segmentation.
There is an endless list of possibilities here, and your audience will be more likely to buy when they receive messages that are tailored to them.
5. Take control of your list
Business owners often fail to realize this benefit of email marketing: you own the email list for your company.
Unlike computer algorithms, organic processes take time to complete. Also, paid advertisements and social media marketing do not guarantee anyone will see your message, since the algorithm of the platform determines whether your message is seen.
An email marketing list puts the control in your hands over the experience of your subscribers. There are four billion users of email worldwide, making email marketing the most global of all marketing methods. This is what makes Aweber unique as it helps you enjoy these perks.
6. Obtain valuable insights
You can also use an email list to gather feedback and insights from your audiences. Send out surveys to your email list about your products and services.
Email service providers can also generate reports and analyses on the success of marketing campaigns. You’ll also be able to see the click-through and conversion rates for each campaign, as well as the return on your investment.
There are even marketers who implement split testing, which involves sending two different emails and comparing the effectiveness of each. This provides you with valuable insights into the type of messages that are most effective for a particular audience, allowing you to make future marketing decisions accordingly.
7. Increase traffic to a website
You can also drive more traffic to your company’s website with email marketing.
Make sure you include a strong call-to-action at the end of each email, along with a URL to your website. You can also draw visitors to your site by linking to blog posts or other relevant content.
Your conversions and sales can increase when you send an email that drives traffic to your site. What’s more? The search engines may give you an advantage. Both parties benefit.
8. Save time by automating tasks
As it stands, you probably already have enough to deal with. Emailing one-offs takes time.
Email marketing offers many benefits, one of which is automation. Here’s where the investment in an email provider can pay off.
You can automate some marketing tasks by using Aweber. Make sure you write your emails ahead of time and then schedule the best time and day to send them.
Set up a welcome email campaign to send customers upon signing up for a discount (or a welcome email).
As an example, here is the automated email I received seconds after signing up to win Magic Spoon’s free cereal giveaway:
As social proof that people love the cereal, we included testimonials in our welcome email. Spending a bit more on healthier cereals calmed my worries.
9. Make sure people know about it
Messages sent through Aweber can be shared easily with others, which makes it unique. This can exponentially increase your brand’s potential reach.
As an example, suppose you send an email promoting a special deal or promotion. Several subscribers forward the email to their friends or family to take advantage of the discount.
Then you gain some new customers (and maybe some new subscribers!).
10. Get results instantly
Nothing beats instant gratification, right?
Among the few channels that can provide immediate results, email marketing is one of them. And Aweber can help you get the best result from your email marketing efforts.
You can immediately have subscribers making purchases after you send a marketing email. When it comes to other marketing forms (such as print marketing), it may take you days or even weeks to evaluate the campaign’s success.
Integrate AWeber with ClickBank to generate affiliate revenue.
Entrepreneurs can earn income from ClickBank by promoting and selling other people’s products. It provides revenue opportunities for both the product owner and the affiliate who is promoting the product. The product may also reach new audiences.
Through AWeber’s ClickBank integration, you will have no trouble finding affiliate products for your audience to promote. Choose the product and get a link to post on social media or in your newsletter. You receive a commission when a member of your audience purchases the product. Typically, the commission is around 50%.
Market other people’s products for benefits
In order to generate consistent revenue, you have to keep your product line fresh and varied.
Weber’s customer, GetOrganizedNow.com, provides tips on how to get organized in order to live a healthier, happier, and more productive life. Using affiliate products from ClickBank to supplement their own product line has proven beneficial to their business growth.
The situation is a win-win for everyone. Many new businesses do not have their own products, which is why ClickBank is beneficial. Being able to sell only my own stuff isn’t enough for me. You have to have a wide selection of products available. GetOrganizedNow.com founder Maria Gracia highly recommends it as another revenue stream for businesses.
Providing similar products will increase your customers’ satisfaction
By offering free, valuable content in the form of e-books, checklists, challenges, articles, videos, and print-ables, Maria Gracia has grown her email list successfully.
A large list does not generate revenue by itself, however, according to Gracia. In addition, it takes time, energy, and financial resources to continually offer fresh, relevant products to earn income. Through AWeber’s integration with ClickBank, Gracia markets her products, as well as those of other like-minded entrepreneurs.
Make sure you choose your affiliate products carefully.
To ensure her product is correctly represented, Gracia is very selective about the companies she works with.
“We want people to understand who we are, and our mission to assist them in getting organized. Rather than just selling stuff, we want to help people get organized. According to Gracia, we want to make sure our product or the affiliate product we’re co-marketing will benefit the customer.
People focused on their yards and landscaping during the COVID-19 pandemic, for example. A program on landscape designs was one of the affiliate products GetOrganizedNow.com chose to showcase.
The best way to understand your audience with ClickBank and AWeber
AWeber’s ClickBank integration now supports Tags, so follow-up with customers who have purchased your products online is even more powerful and simple. It is a great idea to keep in touch with your paying customers by providing them with useful information and updates after their purchase.
Using AWeber’s ClickBank integration with Tag support, you can generate more sales in the following ways:
- Tags can be easily managed. Subscribers can apply single or multiple Tags based on the products they have purchased. Subscribers can view a product’s unique Tags at a glance.
- A new Tag should provide an incentive – such as a coupon, discount code, or free content – to new customers based on their first purchase.
- Use the purchase history of a person to send emails. By adding Tag support to a product, you can enter a unique set of Tags. You can increase revenue by following up with more relevant, personalized content.
- Automation is the key to campaign success. Subscribing to lists based on purchases is easy. You can automate campaigns that are triggered when a particular Tag is added to a list by using advanced settings.
Increase your revenue with affiliate marketing and email marketing.
Every week GetOrganizedNow.com showcases a new product, either an affiliate product or a GetOrganizedNow.com product. Their weekly emails feature the same product.
With a brief description and an image, we showcase a new product every day of the week.
Grace writes a detailed description of the product and the limited-time bonuses it offers.
Communicate via email with your affiliates to entice them.
Additionally, GetOrganizedNow.com runs a monthly contest. As an incentive to affiliates on Grace’s email list, she offers cash rewards.
Building long-term relationships with your audience are easier with email.
Nowadays, reaching people is more difficult than ever since there are so many ways to communicate.
Without email marketing, I can’t imagine running a business. Those who do not have a newsletter or some sort of free content to offer on their list may leave or find valuable content somewhere else.
GetOrganizziedNow.com maintains strong relationships with its people using email. Over 19 years ago, they started a newsletter that has been receiving thousands of subscribers.
Grow your email list today by connecting with your audience!
Our mission is to provide small business owners and entrepreneurs with powerfully simple email marketing tools in order to help them grow their businesses.
The AWeber Free plan is AWeber’s completely free email marketing and landing page service. It is ideal for individuals or businesses who are just getting started or who wish to start a passion project. We will provide you with all the resources you need to get started.
Marketing is essential for businesses to grow. Even small businesses can use email marketing tools to get started. Aware (which starts at $19 per month) is just such a choice, providing an easy-to-use platform without any hidden fees. Templates simplify the process of building visually attractive email marketing campaigns, and the reporting dashboard shows the most important data. Gmail contacts or address books can’t be imported, and Google Analytics integration isn’t available. Consider MailChimp and Campaigner, our Editors’ Choices for email marketing tools, for better third-party contact integration and tracking.
AWeber vs. the competition – how does it compare? For an organization with 2,500 contacts within its marketing database, AWeber would cost $29 per month, which would be similar to what Campaign Monitor would cost ($9.00 at Campaign Monitor) and iContact would cost. There is no limit on how many messages you can send in a month with AWeber, unlike Campaign Monitor.
The free trial period for AWeber is 30 days in 2016. In order to cancel, you must send a support email. AWeber displays the email address you need to cancel when you sign up, which is a great feature since some software requires you to go through multiple steps to find it.
Additionally, its auto-responder options have been expanded. You can send a series of follow-up messages to all subscribers through a feature called Legacy Followup Messages. In addition, Campaigns (currently in beta) lets you send autoresponders according to subscriber behavior and tags in your database, as well as based on day and time. Autoresponders can also be paused or stopped at any time. By tracking your campaigns and emails, you can see which emails resulted in the most unsubscribes, so you can adjust them accordingly.
AWeber Feature and pricing information
There is a month-to-month, quarter-to-quarter, and annual plan for each tier of Aweber. The least expensive plan is $19 per month (or $49 per quarter or $149 per year) and covers up to 500 contacts. The service is extended to 2,500 users for an additional $10 and its capacity is increased to 5,000 users for an additional $30. AWeber also sets up your charges automatically. Refunds are available within 30 days if you decide you do not wish to purchase.
The report ends up in your shopping cart if you click on the wrong thing while checking out. AWeber promises to refund your money if you purchase the product in error or do not find it useful. The service cannot be tried for free, however, AWeber does allow you to try out its software for $1 during your first month of use. The offer is quite attractive.
AWeber subscribing to a mailing list
By completing a form, you can add as many as ten contacts — subscribers. The information collected on each record includes the name of the person, email address, ad-tracking value, and the name of the first email that is sent to the person. This can become a time-consuming and tedious process if the list of names is long. It is better to use the import tool, as it contains a text box that can be used to cut and paste an entire comma-delimited list of email addresses.
Besides spreadsheets (XLS and XLSX), you can also upload text files (CSV, TSV, and TXT). AWeber doesn’t have integrations with Gmail or third-party services, which is disappointing compared to Campaigner, MailChimp, and GetResponse ($9.00 at Campaign Monitor). In order to use the Gmail contacts import tool, export the CSV file.
Whether your subscribers signed up on a form, bought a product and opted to receive mail, or consented verbally, you must inform AWeber where they came from.
It is also pertinent to know whether the list is being moved from another mail marketing service provider. Verifying that you aren’t spamming or buying lists is the goal. When a contact subscribes to AWeber, AWeber automatically sends a confirmation message. Mailinator addresses, such as those in GetResponse, cannot be used with AWeber. If only it had been made clearer. Aweber reviewed and confirmed an import file that contained both regular and Mailinator addresses. The website never sent me an error message informing me that the addresses were rejected, which led me to believe that it was simply slow. Import history also didn’t show any errors. Even without Mailinator addresses, I was able to import in only a few minutes.
You can create your own subject line or use a pre-generated one, such as “Please confirm your subscription request.”. If you create your own, AWeber will verify it as a valid subject line after one day. You can also create signup forms with Aweber’s wizard. Thanks to custom fields and profile information, I was able to segment users.
AWeber claims to have auto-responders, but all they do is send welcome messages automatically after users join a list. Unlike Campaigner and GetResponse, there is no way to send messages based on events such as birthdays and locations.
There are some differences between AWeber and other services when it comes to email. Following-Up Series are essentially autoresponders, broadcast messages, and blog broadcasts, with varying processes for creating them. Broadcast messages are one-time messages, such as newsletters, that are sent every time a new user is added. When a new user is added, follow-up emails are automatically sent. Using Blog Broadcast, you can compile blog posts into a newsletter. With AWeber’s Email Template Manager, you can modify existing templates or create your own using the API.
You can choose to send your newsletter right away or schedule it for a later time once you are satisfied with it. Unlike GetResponse, I couldn’t find any option to send campaigns based on a recipient’s location.
Keeping track of campaigns
When your broadcast has been sent, you can track its success using Reporting. With each campaign, you can also find out how many people have opened and clicked, as well as how many have replied and unsubscribed. Google Analytics is not integrated with AWeber, but there is a great guide that shows you how to do it yourself (DIY) with Google Analytics.
AWeber offers one of the most comprehensive sets of reports of any email marketing tool that I have used. Various reports are available, including list opens over time, clicks over time, new subscribers, subscriber growth, ad tracking, subscriber location, and follow-up information.
AWeber Supporting customers and boosting profits
With AWeber, you will be held hand-in-hand. The website includes numerous video tutorials as well as a link that opens up the relevant help text for almost every field or option. There is very limited live help available on the website.
During business hours, we offer phone and chat support. It would be better to choose a service other than AWeber if you would like to be able to call at any time. You can, for example, contact Campaigner 24 hours a day.
As an email client, AWeber provides a mixture of basic functions (such as file import) and advanced features (such as creating your own custom templates), and a user interface (UI) that is easy to use. Weber is a solid performer because of its extensive reporting features and capability of segmenting users. AWeber could have reached the same level of excellence as our Editors’ Choices for email marketing tools, Campaigner, and MailChimp if it had more options for live support and more information about things that went wrong.
Buy AWeber to automate your email marketing process
Your email campaigns will be successful if you use Aweber. Having an intuitive user interface and a solid support system will allow you to manage your email campaign with no problems.
It costs 19.00 per month to use Aweber’s email marketing. AWeber offers a free 30-day trial, so if you’re still undecided, sign up and test them out for yourself. You’ll have all the tools you’ll need right away.
Free Trial Before Buying
The company offers an affordable tester plan for those who are uncertain whether Aweber would be the best fit for them. The free trial allows you to have up to 500 subscribers and send unlimited email messages.
You can cancel Aweber after your free trial if you are not satisfied with the company’s services.