One of the most popular SEO tools available is SEMrush. While the software was initially designed to help businesses improve organic search results and rankings, it is constantly adding new features to keep up with the ever-changing nature of digital marketing in today’s world. Among the reasons digital marketing pros use SEMrush is that it:

  • Analyzes the paid search and paid media strategies of competitors
  • Offers keyword suggestions and link building suggestions to help with SEO
  • Provides relevant site audits with critical issues that must be addressed 

With the tools provided by SEMrush, you can not only improve your search engine results, but also the performance of your website. SEMrush can assist you in all aspects of digital marketing, including SEO, PPC, social media, branding, and more.

Among its tools are Site Audits, Position Tracking, On-Page SEO Checkers, Social Media Trackers, Social Media Posters, Brand Monitoring, Backlink Audits, Link Building, PPC Keyword Tools, Ad Builders, Organic Traffic Insights, and Content Analyzers. Use only the tools that are relevant to your business – not all of them.Use only the tools that are relevant to your business – not all of them.

Table Of Content

What SEMrush Can Do for You?

For businesses and agencies alike, SEMrush offers many benefits. In the easy-to-use software, websites are stored as ‘projects’, under which you can find the tools you selected for each site. In addition to the program’s ability to be customized, we have listed several key benefits that make SEMrush one of the most popular digital marketing tools available today.

1.   SEMrush Keep an eye on your organic ranking and manage it easily

View your website’s visibility on the web, find out what your top keywords are, and find out how you compare to your competitors. Confused about your competitors? SEMrush identifies similar companies as your competitors. As well as selecting your main keywords and competitors, you can enter specific competitors. The results can even differ from desktop to mobile on SEMrush, so be sure to get SEMrush to see it for yourself! Monitor the performance of your keywords over the past 7, 30, 60, or 90 days to determine if they have improved or declined.

2.   SEMrush create PPC campaigns that are compelling and creative

Those of you who use Google search ads understand the struggle of deciding which keywords to bid on and which ad groups to place them in. In addition, you only have a limited amount of space in the headline and description to persuade people to click on your ad. It is possible to analyze the ads of your competitors, create new ad text that is persuasive, and assign it to an existing keyword group with SEMrush. With just a few clicks, you can also research keywords, see search volume and trends, and add new keywords to your ad groups. You can improve your overall paid search strategy by using the PPC tools from SEMrush.

3.  SEMrush Make Content Marketing a Success

A great feature of SEMrush is that it shows you which keywords are working and bringing traffic to your site, and which ones need to be improved. Software suggests content, strategy, backlinks, technical SEO, and user experience options for optimizing specific pages. Comparing your pages to your competitors is easy. You can also see which websites link back to your site, which toxic links you have, where your brand is mentioned online, and where high-quality backlinks can be found, all of which help improve your SEO. 

4.  SEMrush Make your team’s reporting a breeze

You can export data from SEMrush into PDF reports or Excel spreadsheets that are easy to understand. Customized reports can be shared or distributed via email link or quick link, according to your specific requirements. This helps to keep your entire team up-to-date. You no longer need to manually enter data from Google Analytics and create spreadsheets, SEMrush creates simple reports that your team will love and understand!

5.  SEMrush Monitor and analyze social media effectiveness

An online brand cannot be created without social media marketing. You can influence how potential customers view your company by the images, videos, posts, stories, ads, and customer interactions on social media platforms. SEMrush tracks social media mentions of your brand through brand monitoring. This will help you figure out if there are any problems or if there are opportunities for influencer marketing. Furthermore, you can track your social audience and their activity with you or your competitors on Facebook, Twitter, Instagram, and YouTube in order to get an understanding of how effective your social campaigns are. SEMrush can schedule social media posts across multiple platforms, too, so if you are looking for one tool that can manage these tasks, SEMrush is your answer.

Features of SEMrush

How do you put these ideas into action now that you understand how SEMrush can benefit your business? In the following section, you will find a list of some of the most popular features of this software, so you can get started generating leads and traffic to your website right away.

1.   The domain overview

The domain overview tool is perhaps the best feature of SEMrush. Using this tool, you can view key website statistics for your own company or literally ANY other website in the world: a local competitor, a national competitor, or even your dream company of the future. Take a look at what your competitors are doing to see where you can improve. SEMrush presents easy-to-read data and graphs on organic search traffic, paid search traffic, backlinks, and display ads for the domain you enter.

2.   Position Tracker

Position tracking is one of our favorite tools from SEMrush! Compose a list of your most important keywords, which are the products or services you offer, so that you can increase your ranking on the first page of Google. It is important to select desktop or mobile, as well as your service area – this could be a country, state, city, or even a zip code. 

It will then tell you where you rank in your specified area and if any SERP features include your keywords. The search volume data, the page that the keywords rank on, and the position difference between the two periods will be revealed to you.cted time periods. 

 Would you like to try this? Adding competitors and checking their rankings for the same keywords is easy. In Rankings Distribution, you can see which keywords rank in the top 3 positions, top 10 positions, top 20 positions, and top 100 positions, and how your position compares to others. With this tool, we can see which keywords need optimization and how any SEO changes affect the website.

3. Analysis of traffic flows

Furthermore, it is important to evaluate how your website performs for each keyword as well as what page of Google shows up for each. Where are your visitors coming from and how are they finding your website? SEMrush’s traffic analytics tool allows you to see how many visitors you had to your site over a specified period of time. Furthermore, you will be able to see average statistics for how many pages a user viewed each time and how long they stayed on the site. In addition to displaying trends by device, you can also view them based on traffic sources.

4.   Conduct keyword research

Using SEMrush’s keyword research tools, you’ll learn everything you need to know about your website’s current keywords and both organic and paid search trends. If you are setting up a new SEO or PPC campaign, you should utilize this tool to optimize your current campaigns.

We’ll show you the volume, difficulty, cost per click, variations, questions, and related keywords of any keyword or phrase you enter. You can use this data to determine if a keyword is one you want to compete for or if a different variation of the keyword is more suitable.

5.   Insights into the market

Using market insights can also give you a competitive advantage. With the market explorer tool, you can enter who you believe is the top company in your field, and SEMrush will identify market competitors and label them as game changers, niche players, established players, or leaders. By doing so, you can learn who your real ‘role models’ in the industry are, and how you can achieve more market share. The site will show you which domains generate the most traffic, the market’s general traffic generation strategy, and even demographic data about the audience, such as age, gender, interests, and geographic location.

Does SEMrush offer a free version?

Despite having a free version, SEMrush comes with limited features and services. A free account allows you to:

  • Set up and manage one SEMrush project
  • There are 10 daily inquiries about keyword/competitor research
  • Tracking keywords (10 keywords maximum)
  • Take a look at 100 pages of your website

Nevertheless, the free version does not provide beginners in digital marketing with nearly as many flexibility and benefits as the paid version.

If you’re not sure whether to subscribe to SEMrush, you can try out the software for 14 days. Prices range from $119.95 to $449.95 for monthly plans, or $99.95 to $374.95 for annual plans.  

Big brands who need more flexibility and customization can also choose enterprise plans

SEMrush vs. Google Analytics: How Do They Different?

In the world of internet marketing, SEMrush and Google Analytics are currently the most popular tools. While both offer similar services, they operate in different ways.Since it’s not possible for you to get the internal data of your competitor’s website, the data you get from SEMrush is almost as good as what you get from them.

SEMrush vs Ahrefs: what’s the difference?

As an SEO tool that analyzes competitors’ sites externally, Ahrefs compares more to SEMrush than Google Analytics.

Currently, both of these tools are pretty similar in their features and services, but this wasn’t always the case. Ahrefs was initially only known for its backlink analysis capabilities. The company has nevertheless added a number of new features since then, making it a rival worth considering in the SEO research market.

The metrics that SEMrush and Ahrefs focus on are significantly different. If you’re mostly interested in doing keyword research and analyzing the technical side of SEO (e.g., website health), then SEMrush is the right tool for you.

In contrast, Ahrefs is perfect for digital marketers who spend more time researching backlinks and building links.

 SEMrush’s Powerful Features Will Help You Rank Higher

You can use specific features to improve your search ranking after you understand what SEMrush is and how it works.

There are a number of features in SEMrush, but if you are unfamiliar with the software, it can be difficult to decide which ones to use.

Our research and conversations with some of the top digital marketers in the industry have helped us compile a list of best practices for improving search rankings.

  • Positions tracked
  • Search Engine Optimization Checker
  • Template for SEO Content
  • Traffic insights from organic sources
  • Performing a site audit
  • Keyword Magic Tool
  • Keyword Gap Analysis
  • Overview of the keywords
  • Alert for keywords
  • Tagging keywords
  • Overview of the domain
  • Analyzing traffic
  • Creating links
  • An overview of the project

Tracking positions

The most powerful feature of SEMrush is its position tracking. Using it, you can check the daily ranking of a website based on a customized set of keywords. All the various reports (tagging, sorting, filtering, exporting, etc.) will be able to provide the data you need to analyze SEO and PPC performance. 

Position tracking provides a number of benefits, including:

  • Tracking of keywords and domains
  • Comparisons of geographical locations
  • Types of devices in projects
  • Local competitor discovery and SEO tracking
  • Find featured snippet opportunities with our featured snippet reports.

SEMrush SEO Checker for On-Page Optimization

On-Page SEO Checker provides users with suggestions on how to improve the search ranking of their website. On this list, you’ll find keyword recommendations, tips on optimizing on-page SEO, backlink probabilities, and target content length recommendations.

The target keyword analysis of the biggest real-time competitors in your niche is what informs all of these suggestions.

Template for SEO Content

Writing SEO content is made easier with this feature for writers. Based on target keyword analysis, it creates a template that recommends what to include.

You can automatically create SEO-friendly content with SEMrush once you enter a keyword.

The template contains the following items:

  • Guidelines for text length
  • Overview of reading ability
  • Suggestions for keywords
  • Opportunities for backlinks
  • Your competitors’ use of the target keywords and where they are found

Insights into organic traffic

Organic Traffic Insights can help you find quick-win opportunities.   Both are important, but it’s a nice win for the client.

Users of the Organic Traffic Insights feature can view data from Google Search Console, Google Analytics, and SEMrush accounts in a single dashboard.

The dashboard provides a multitude of important information such as sessions, click-through rates, organic keyword volumes, rankings from SEMrush, rankings from Google Search Console, and many others.

It is possible to use this information to cross-reference the different data sources and identify which keywords GA failed to provide. Your website’s organic search performance will be visualized once you are finished.

SEMrush Site Audit

By using SEMrush’s Site Audit feature, you can find out how healthy your website is.

This feature identifies areas in which your website is underperforming based on a categorised list of problems. Fixing the issues in the list will increase your website’s search engine optimization.

In addition to duplicate content and broken links, crawlability and HTTPS implementation are also included in the analysis.

Your SEO can suffer from many of these problems. In order to avoid any damage to SEO infrastructure (such as content, layout, canonicals, metadata), I run the site auditing functionality after every deployment. Having detected issues on more than one occasion, I was able to minimize any SEO ramifications from deployments that were not sufficiently QA’d.” 

SEMRush Tool for keyword research

Probably the most popular tool on SEMrush for conducting keyword research is the Keyword Magic Tool. By analyzing specific niche topics, tracking semantically related keywords, and finding potential keywords that could improve your website’s search engine optimization, you can use it to analyze specific niche topics.

The SEMrush keyword database has more than 20 billion keywords, so this feature gives you a comprehensive list broken down into categories based on similar search terms.

SEMrush Analysis of Keyword Gaps

The Keyword Gap Analysis tool enables you to compare the keyword profiles of your top five competitors at a detailed level. With the domain and keyword ranking type, you will be able to see which keywords are most relevant to each individual website, how many overlaps, which keywords are found on all five websites, and other information.

You will be able to get an insight into which niche keywords are trending in real-time when you use this type of data to create SEO strategies and campaigns. It will be easier to prioritize SEO efforts if you know what your competitors are doing.

The analysis will also allow you to discover keyword gaps in your competitors’ campaigns that are unique to your specific domain.

Overview of the keywords

An overview of a keyword is used to gain insight into its search volume, its result number, its intent, its CPC, its level of competition, and its estimated value.

Beginner digital marketers will find this tool especially useful to learn what keywords they should target and how to research them.

Finding keywords where your website ranks on Google’s 2nd page is the most important SEMrush feature for tracking and improving your search rankings. If you locate these pages and keywords, you should add them to your post’s H2, H3 tags as well as the copy. Internal links with the right anchor text can also lead to that page from other pages of your website. You will soon move up to the first page of Google search results.

Always write for your readers, not for your search engine. You should always make sure to include relevant and logical keywords in your content. Avoid stuffing your posts with keywords because this will harm your user experience and readability.” 

SEMrush Alert for keywords

It used to take digital marketers hours to check every keyword to see if it had improved or declined in the past few weeks, which is quite time-consuming.

With the Keyword Alert tool, users are informed of all the latest changes regarding their ranking and are provided with a free alert system. SEMrush sends you an email each time a keyword ranking changes in your report.

Tagging keywords

Tag groups are tracked using the Keyword Tagging tool. There is also a share of voice estimate, traffic estimates, and positional estimates. Your tagged keywords can be analyzed to see how well they are performing.

The Guru or Business subscription is required to access this feature.

SoftwarePundit’s Bruce Hogan says that tagging keywords allows us to easily track performance changes for groups of keywords. Whenever we upload a keyword, we tag it with multiple tags. In SEMrush, each team member is able to see the search performance of their tags.” 

Overview of the domain

A wide range of overview metrics enable you to quickly gain insight into your website’s online presence.

You will see things like paid search traffic, organic search traffic, backlinks, and more. When you receive the overview, you can open the module-specific reports to further analyze the data.

You can use the Domain Overview tool to discover the strengths and weaknesses of the top competitors and determine which parts of your website need to be optimized.

Analyzing competitors begins with a domain overview. In addition to keyword data, link data is also included as part of the tool to show how content is promoted.

Additionally, SEMrush’s data can be exported and used alongside other modules, such as Site Audit, to analyze how a competitor’s technical setup, content, and promotion impact their search engine rankings.

Keeping an eye on a variety of competitors can help you determine the top trends in your industry, enabling you to ensure that your brand has a presence for topics that rivals are being found for online. You can also keep tabs on any competitor initiatives that aren’t quite delivering the results you want, enabling you to learn from others’ mistakes and improve your chances of success. 

Analyzing traffic

The Traffic Analytics feature is a market research tool that estimates the traffic to your website from desktops and mobile devices. The tool can be used to analyze a new market’s potential and to develop an efficient media buying strategy.

You can use this feature to identify where exactly your traffic is coming from, how your visitors are engaging with your website, and which devices they are most frequently using.

For professionals in marketing, research, and sales, Traffic Analytics is extremely useful.

Here is what one of the marketers had to say about the traffic percentage metric, one of the most popular metrics in this feature.

Building links

For users looking to build links within their niche, Link Building is a great tool. Additionally, you will gain access to an advanced interface that can be used to create outreach campaigns for attracting backlinks.

The feature includes four tools, including:

  • Analyze backlinks
  • Analyze backlinks
  • Tool for Link Building
  • Analysis of bulk purchases

An overview of the project

Using SEMrush, you can generate data and information on the go via a Project Dashboard.

The dashboard generates widgets based on the data from the other features, enabling you to get a comprehensive picture of how your project is doing.

Using Databox to track and visualize Semrush metrics

There are over 50 new metrics from SEMrush in our metrics library. As a result, Databox offers a wide range of ways to visualize search rankings and site traffic.

You’ll be able to choose from a wide range of metrics—

  • SEMrush data is now even more insightful
  • Monitoring your website’s rankings is a good idea
  • Search for new PPC keywords
  • Track your backlinking progress
  • Rank your domain and discover your authority score high-level

You can track the following top metrics.

  • Traffic Estimates
  • Rankings of the top keywords
  • Top three keywords
  • Keyword Positions by Percentage
  • Ranking distribution
  • Positions averaged by competitors
  • Position average
  • Keywords with the highest volume
  • Visibility Trend

Traffic Estimates 

This is an estimate of the traffic to a website as a result of a particular keyword. Position tracking reports include this metric. You can visualize traffic data cumulatively rather than daily totals for this metric. This makes it easier to recognize patterns. 

The most popular keywords by position 

On a daily, weekly, or monthly basis, you can monitor fluctuations in your top keywords’ rankings using the table layout.

Top three keywords  

A domain’s top three search result keywords are based on the total number of keywords. In this table layout, you can visualize keywords from the top ten, twenty, and hundred.

Trends can also be observed using the line graph.

Keyword Positions by Percentage

The line graph above also illustrates the position percentage of top keywords.

Distributed Rankings 

You can view all of the top metrics in one table with this multi-metric Datablock, which shows Keywords in Top 10, Keywords in Top 100, Keywords in Top 20, Keywords in Top 3, and Estimated Traffic.

Competitor average position 

This is your campaign’s overall average ranking for all the keywords in it divided by the performance of your competitors.

Keywords with the highest volume

According to estimated volume, these are the top keywords. Knowing this helps marketers plan their content and PPC campaigns.

Accessibility Trends

Using the keywords added to your Position Tracking Project, you can calculate how visible a domain, subdomain, or URL is.

Templates for the Semrush dashboard

It’s hard to find any other SEO tool that comes close to SEMrush’s variety of features.

With SEMrush’s 50+ research and analytics tools, you can acquire a great deal of SEO data, but tracking the changes will take a lot of time.

To see which keywords are dragging traffic up/down or which backlinks are broken, you will have to log into your SEMrush account each week.

Therefore, dashboards are a great way to provide extra assistance to users.

A dashboard allows you to track organic traffic in real-time and connect specific metrics in one place.

Here are some free SEMrush dashboard templates you can use.

  • Milestones Dashboard for SEMRush Keywords
  • Dashboard for SEMRush Site Audits
  • SEMRush Keywords and Audits Dashboard
  • Dashboard for keyword mission control in SEMRush
  • Dashboard for traffic distribution on blogs

Milestones Dashboard for SEMRush Keywords

When content doesn’t rank in the top 10 for valuable search terms, click rates drop dramatically. 71% of all searches on Google result in a click on a page one result, according to a study from Advanced Web Ranking. The first three results of five-out-of-ten searches are clicked on by over half of people!

If marketers can move a high-traffic keyword from position 11 to position 10, they can see a significant increase in traffic. The closer their content gets to position 1, the better the results they should see.

All rankings are summarized by a relative metric called “Visibility %.”. For lower keywords, SEMRush will provide an estimate of visibility relative to the specific keyword. Visibility percentage increases with the position of your keyword.

SEMRush site audit dashboard

It solves the problem by creating a Site Audit Score that sums up all of the warnings and errors SEMrush identifies. No site should aim for a specific score out of 0-100%, even though it ranges from 0-100%. There will be more errors and warnings the more pages you add. You can use the tool to benchmark your performance against your competitors!

The Crawled Pages provides you with a baseline of all the pages that can be found by the crawler. This number shouldn’t trend downward unless you have recently taken down pages on purpose! The result is that errors are accumulating.

You can use the SEMrush audit dashboard to monitor the crawlability of your domain and any errors you accumulate over time. Red flags are errors, warnings, and notices, in that order. With the crawl depth stats, you can ensure that the root is three or fewer clicks away for most pages. The easiest pages are those that are three clicks away.

Among the questions it can answer are:

  • Are you removing toxic links successfully?
  • Can your site map be crawled easily?
  • How do you manage warnings, errors, and notices as your company grows?

Tracked metrics include:

  • Score (%) from Site Audits
  • Warnings, errors, and issues pages
  • Web pages crawled

Audits and Keywords Dashboard for SEMRush

Using this dashboard, you can see all the important domain statistics provided by SEMrush.

Both positive and negative statistics, such as keywords ranking and errors, are taken into account. A term’s estimated traffic is calculated by multiplying the number of searches for each term by the click-through rate of that particular position in SEMrush.

Make sure that your hard work on content marketing is supported by a clean, crawlable site using the SEMrush Keywords and Audits dashboard. It doesn’t make sense to spend thousands of dollars and hundreds of hours in content marketing if your site isn’t crawlable.

It can answer the following questions:

  • Are you visible on the web?
  • Which keywords are most important to you?
  • Is it time to clean up errors, notices, and warnings?
  • Can you increase traffic with SEO?

Tracked metrics include:

  • Accessibility Trends
  • Traffic Estimates
  • Positions of the top keywords
  • Errors in links

Dashboard for SEMRush Keyword Mission Control

It provides an overview of all keyword-related statistics. In the first place, it measures the proportion of traffic your site receives from organic sources. This is followed by a list of all organic traffic initiatives, including keywords, visibility, and estimates.

An overview of your SEO success is provided by the Keyword Mission Control dashboard in SEMRush. By aligning keyword metrics with traffic metrics, you can gain an understanding of your SEO success. Ranking highly for more keywords should increase organic traffic. If not, this may indicate a problem with your site.

Questions that can be answered by it:

  • High-ranking content affects organic traffic in what ways?
  • What are your chances of winning specific terms?

Tracked metrics include:

  • Positions, volumes, and percent changes for keywords
  • Distribution of rankings
  • Visual Trends
  • In terms of sessions, these are the top channels

Dashboard for traffic distribution on blogs

Our study shows that 3% of blog posts drive 80% of traffic to blogs. Meanwhile, just 0.5% of posts drive 50% of traffic to blogs. You will continue to depend on your top 0.5% of posts even as your organic traffic grows over many months. Depending on these posts, you can decide what content to produce. Alternatively, you could add better CTAs to these posts to drive more sign-ups or leads.

The left column of the Blog Traffic Distribution dashboard displays the organic traffic rank of your blog posts, as well as which posts are increasing or decreasing in search rankings based on traffic changes. It is easy to see which posts make up most of the blog’s traffic in the middle column. 60% of the traffic is accounted for by three posts. In the right column are the keywords that drive organic search traffic.

Among the questions it can answer are:

  • Should historical optimization be performed on which posts?
  • What are the most popular keywords?
  • Blog about high-performing topics as part of your strategy?

The metrics tracked are :

  • The most popular keywords by position
  • Sessions’ most popular blog posts, by month
  • The volume of organic search traffic each day

Databox lets you monitor and report SEO data easily

Even the most experienced digital marketers find it challenging to stay on top of Google’s constantly changing algorithm and new technology.

Even though SEMrush can be an extremely useful tool in this respect, there simply are too many metrics and data to keep an eye on, and the task of following the changes becomes overwhelming very quickly.

This process can be simplified by using Databox.

You can create one dashboard that includes all the data you receive from SEMrush’s different features by connecting your SEMrush account to Databox. Monitoring and reporting SEO data will be a lot easier and faster with this method.

You will be able to track changes in one place, instead of logging into every SEMrush account and manually checking every detail, thanks to Databox.

Additionally, by using some of our advanced visualization features, all the data you gather becomes much more understandable. With beautiful custom charts and graphs, the dry data is transformed into information that can be understood by anyone.

Final Thought!

A powerful and adaptable tool, SEMrush allows users to find information relevant to their clients. The report provides insight into the clients’ industry and highlights SEO’s importance in the marketing field.

Among the most useful aspects of SEMrush, I found the keyword research tool, the competitor audit, and the Tools section. The SEO industry is known for its fast pace.  Due to this, there are always new tools available in the marketplace, and sometimes it can seem as if there are too many options.  Even if you are time-limited, SEMrush is a tool I would recommend to anyone working in search, regardless of how busy they are. 

There you have it! SEO tool Semrush is not the same as the rest. 

You can use it to find profitable keywords, analyze backlinks, or conduct a thorough audit of your websites. This is the best investment you can make when it comes to SEO. If you are a blogger, an online business owner, a marketer, or a marketer, Semrush is critical to your marketing efforts as it identifies the keywords that get the most traffic for your competitors and enables you to decide where to advertise.  Furthermore, Semrush conducts detailed SEO audits for the purpose of protecting your site from Google algorithm changes and improving your link building strategy.

That’s all for SEMrush features and benefits, now you should use and check these features yourself!