In the age of social media, videos are the king of content. With platforms like Instagram, TikTok, and YouTube dominating the digital landscape, creating captivating videos has become a necessity for brands, influencers, and content creators alike. 

But, with so many video editing tools available, choosing the right one can be a daunting task. Today, we’re diving deep into a comparison between two popular video production tools: 

HippoVideo and InVideo. Whether you’re producing educational content, promotional videos, or just looking to engage with your audience in a more dynamic way, this comparison will guide you in selecting the tool that best fits your needs.

HippoVideo: A Closer Look


Hippo Video is a comprehensive video customer experience platform designed to help businesses elevate their marketing, sales, and customer support efforts through personalized video interactions. It allows users to create, edit, share, and track videos with ease, aiming to enhance engagement, conversion rates, and customer satisfaction. 

Ideal for professionals looking to leverage video content to stand out in a crowded digital landscape, Hippo Video offers a suite of tools that integrate seamlessly with existing workflows and platforms.

Features of HippoVideo:

  • Video Creation and Editing: Users can easily record videos using a webcam or screen capture, then edit these videos with built-in tools to trim, crop, add effects, and include calls-to-action (CTAs).
  • Personalization at Scale: Hippo Video enables the creation of personalized videos where elements can be customized for individual viewers, enhancing engagement and connection with the audience.
  • Rich Analytics and Reporting: It provides detailed insights into video performance, including views, watch duration, and engagement metrics, helping users understand viewer behavior and optimize content accordingly.
  • Video Email Campaigns: Integrates with popular email marketing platforms to send personalized video emails, making campaigns more engaging compared to traditional text-based emails.
  • Sales Acceleration: Offers tools specifically designed for sales teams, such as video prospecting, lead qualification, and video selling techniques, to help close deals faster.
  • Customer Support Videos: Enables the creation of detailed support and how-to videos that can be shared with customers to improve the support experience, reduce ticket volume, and increase customer satisfaction.

Pros of HippoVideo:

  • Enhanced Engagement: Personalized videos can significantly increase engagement rates, making communications more impactful and memorable.
  • Versatility: Suitable for various business functions, including marketing, sales, and customer support, with features tailored to each area.
  • Ease of Use: Intuitive interface and straightforward editing tools make it accessible for users of all skill levels.
  • Integration: Seamlessly integrates with popular CRM, email, and marketing platforms, enhancing workflow efficiency.
  • Detailed Analytics: Offers in-depth insights into video performance, allowing for data-driven decisions and content optimization.
  • Scalability: Capable of personalizing videos at scale, making it easier to reach a wide audience in a personalized manner.

Cons of HippoVideo:

  • Learning Curve: While user-friendly, mastering all features and functionalities can take time, especially for those new to video content creation.
  • Price Point: For small businesses or individuals, the cost can be a barrier, especially for the more advanced features and plans.
  • Internet Dependency: Being a cloud-based platform, reliable internet access is crucial for uninterrupted video creation and editing, which might be a limitation in low-bandwidth areas.


Hippo Video offers a tiered pricing structure to cater to different needs and budgets, including a limited free plan and several paid options. As of my last update, the details are as follows:

  • Free Plan: Basic features with limited video hosting and bandwidth.
  • Pro Plan: Aimed at individual professionals, starting at around $30 per month with advanced editing features and analytics.
  • Growth Plan: Designed for small to medium-sized teams, starting at approximately $49 per month, including team collaboration features and higher video limits.
  • Enterprise Plan: Custom pricing for larger organizations needing advanced integration, security, and support options.

InVideo: A Comprehensive Review


On the other side of the ring, InVideo prides itself on being a user-friendly video creation platform that caters to creators of all skill levels. With thousands of pre-made templates across various categories, InVideo simplifies the process of creating professional-looking videos. 

Whether you’re working on ads, promotional content, or social media stories, InVideo’s intuitive drag-and-drop interface makes video creation accessible to everyone.

Features of InVideo:

  • Extensive Template Library: InVideo boasts a vast collection of over 5000 templates that cater to various themes and industries, making it easy for users to find the perfect starting point for their videos.
  • Intuitive Drag-and-Drop Editor: The platform features a user-friendly drag-and-drop editor, simplifying the video creation process for both beginners and experienced users alike.
  • Wide Range of Stock Media: Users have access to a massive library of stock footage, images, and music tracks, ensuring that they can add high-quality media to their videos without any copyright issues.
  • Text-to-Video Technology: InVideo offers innovative text-to-video technology, allowing users to convert articles or scripts into engaging video content with minimal effort.
  • Customizable Branding Options: The platform provides extensive customization options, enabling users to incorporate their branding elements, such as logos, colors, and fonts, into their videos for a consistent brand identity.
  • 24/7 Support: InVideo prides itself on offering round-the-clock customer support, ensuring users can get help whenever they need it, which is particularly beneficial for users working on tight deadlines.

Pros of InVideo:

  • Ease of Use: The platform’s intuitive interface and drag-and-drop editor make it accessible for users of all skill levels.
  • Versatility: With a wide range of templates and stock media, InVideo is suitable for creating various types of videos, including promotional videos, social media content, and educational materials.
  • Customization: The ability to customize videos with brand elements helps businesses maintain a consistent image across all their video content.
  • Affordable: Compared to many other video editing tools, InVideo offers a cost-effective solution without compromising on features or quality.

Cons Of InVideo

Limited Advanced Features: While InVideo is excellent for basic to moderately complex projects, professionals may find it lacking in advanced editing features found in more sophisticated software.

Performance Issues: Some users have reported slow rendering times and occasional glitches, especially when working on longer videos or using lower-end devices.


InVideo offers several pricing plans to accommodate different needs and budgets:

  • Free Plan: This plan allows users to create videos with watermarks and provides access to the basic features of the platform.
  • Business Plan: Priced at $30 per month (or $180 annually), this plan offers access to more advanced features, including HD video exports, more stock media options, and the removal of InVideo watermarks.
  • Unlimited Plan: For $60 per month (or $360 annually), users can enjoy all the features of InVideo without any limitations, including unlimited video exports in HD, access to the entire stock media library, and priority customer support.

Feature Comparison: When to Use Which?

  • Customization and Branding: HippoVideo takes the lead with its advanced customization options and the ability to incorporate personalized elements into videos. In contrast, InVideo offers a simpler, template-based approach which is great for quick, stylish content creation but might lack the depth required for deeply personalized campaigns.
  • Ease of Use: InVideo is the clear winner for those who prioritize a straightforward, user-friendly experience. Its interface is designed to help you produce quality content quickly, without needing a deep understanding of video editing.
  • Analytics and Engagement Tools: HippoVideo shines in this area, providing detailed analytics and engagement tools that are invaluable for businesses looking to measure the impact of their video content. InVideo, while offering basic performance insights, doesn’t quite match up in this department.
  • Pricing and Value: Both platforms offer different pricing tiers that cater to various needs and budgets. However, your choice might come down to which features you prioritize: advanced analytics and customization (HippoVideo) or ease of use and quick content creation (InVideo).

FAQs: Your Burning Questions Answered

1. Which platform is better for beginners?

InVideo, with its intuitive design and vast template library, is exceptionally beginner-friendly, making it an ideal choice for those new to video editing.

2. Can I use HippoVideo for email marketing campaigns?

Absolutely! HippoVideo specializes in integrating personalized video messages into emails, enhancing your marketing campaigns with a personal touch.

3. Does InVideo offer any features for advanced users?

Yes, InVideo provides advanced editing features and a plethora of stock resources, catering to both novice and experienced creators.

4. How do the pricing plans of HippoVideo and InVideo compare?

Both platforms offer a range of pricing plans to suit different needs and budgets. While specifics may vary, it’s essential to consider the features and value each platform offers at each price point.

5. Can I use these platforms for educational content?

Yes, both HippoVideo and InVideo are excellent for educational content. HippoVideo’s personalized video capabilities make it great for engaging students, while InVideo’s versatility and ease of use allow educators to create diverse educational materials.

Conclusion: The Verdict

Choosing between HippoVideo and InVideo boils down to your specific needs and goals. If personalized communication and seamless integration are what you seek, HippoVideo is your best bet.

 However, if you’re after versatility and user-friendliness, InVideo will not disappoint. Both platforms offer unique strengths that can elevate your social media video production, transforming your content strategy and engaging your audience like never before.

In the realm of social media, where video is king, having the right tools at your disposal can make all the difference. Whether you lean towards HippoVideo or InVideo, the key is to experiment, explore, and ultimately, let your creative juices flow. After all, the best stories are those told with passion, precision, and a personal touch.