How to Make Synthesia Videos: A Step-by-Step Guide

Synthesia is revolutionizing video creation with its AI-powered platform that allows anyone to create professional videos without the need for cameras, actors, or complicated software.

 Whether you’re a business professional, content creator, or marketer, learning how to make Synthesia videos can elevate your content. 

Here’s a detailed guide on how to get started.

What is Synthesia?

Synthesia is an AI video creation platform that turns text into professional videos with AI avatars. It’s designed for ease of use, making video creation accessible to all, regardless of technical expertise. You can create training videos, product demos, or even social media content with Synthesia—all without needing a camera or a crew.

Why Use Synthesia for Video Creation?

• Cost-effective: No need for expensive equipment or actors.
• Time-saving: Videos can be made quickly with just a few clicks.
• Customizable: Choose from multiple AI avatars, voiceovers, and languages.
• Scalable: Easily produce videos at scale for training, marketing, or product presentations.

Step-by-Step Guide to Creating a Synthesia Video

Step 1: Create a Synthesia Account

Before you can start making videos, you need to create a Synthesia account:

1. Visit the Synthesia Website: Navigate to synthesia.io.
2. Sign Up: Click on the “Sign Up” button and fill out your details. You will be asked for basic information such as your email address and a password. Alternatively, you can sign up using your Google or Microsoft account for quick access.
3. Choose a Plan: Synthesia offers different subscription plans based on your needs. Select the one that fits your usage—whether you’re an individual content creator, a business, or a larger enterprise.
4. Access Your Dashboard: Once your account is created, you will be taken to your personal dashboard. This is where you will manage and create all your videos. The interface is user-friendly, and you’ll find options for creating new videos, accessing templates, and managing existing projects.

Step 2: Choose a Video Template

Once you’re logged in, it’s time to start your video project by selecting a template. Templates are pre-designed video structures that make the process faster and more efficient.

1. Navigate to Templates: On the dashboard, click on “Templates.” You’ll see a variety of video templates categorized based on use cases, such as tutorials, corporate training, marketing videos, and more.
2. Select a Template: Browse through the options and choose a template that matches your content goals. For example, if you’re creating a product demo, select a template designed for product videos.
3. Customize Template Settings: Once you’ve selected your template, Synthesia allows you to modify it according to your preferences. You can change the layout, the position of the text, and the background visuals to align with your branding. This flexibility ensures your video looks unique and tailored to your audience.

Step 3: Select an AI Avatar

One of Synthesia’s standout features is the ability to use AI-powered avatars to act as the face of your video. These avatars can be selected based on the tone and style you want to convey.

1. Open the Avatar Library: After selecting your template, the next step is to choose your AI avatar. Click on the “Avatar” option to explore a wide range of AI-powered presenters.
2. Choose Your Avatar: Browse through different avatars, each with their unique appearance and personality. Consider the tone of your video and the demographics of your audience when choosing an avatar. Synthesia has male and female avatars, representing various ethnicities and speaking multiple languages.
3. Custom Avatars (Optional): If you want to use a personalized avatar, Synthesia offers the option to create custom avatars that look like you or a representative of your brand. This is useful for businesses looking to maintain consistency in brand messaging.

Step 4: Write Your Script

Your script is the backbone of your video. This is the content that your AI avatar will present, so make sure it’s clear, engaging, and aligned with your video’s goals.

1. Access the Script Editor: In your project editor, you’ll see a section labeled “Script.” This is where you input the text that your avatar will speak.
2. Write Your Script: Type or paste the content you want the avatar to say. Here are some tips for writing an effective script:
   • Keep it concise: The shorter and more to-the-point, the better. Aim for simple, direct sentences that are easy for viewers to understand.
   • Use natural language: Write in a conversational tone. AI avatars deliver content more effectively when the language is natural, avoiding jargon or overly complex terminology.
   • Incorporate key messages: Make sure your script conveys the core message you want your audience to remember.
3. Language Options: Synthesia supports over 120 languages, making it possible to create videos in almost any language. This is particularly useful for businesses with a global audience.

Step 5: Customize Your Video

Customization allows you to align your video with your brand or the specific look and feel you’re going for. Synthesia offers several customization features:

1. Change Backgrounds: You can choose from a wide variety of stock background images and videos. Alternatively, you can upload your own backgrounds to make your video more personalized. For example, use a branded background with your company’s logo or colors.
2. Add Text and Graphics: Enhance your video with on-screen text, captions, images, and graphics. You can use these elements to emphasize key points, add visual interest, or convey additional information that complements the spoken script.
3. Branding Elements: Synthesia allows you to customize fonts, colors, and logos to ensure the video is in line with your company’s visual guidelines. You can easily drag and drop elements to create a clean, professional look.
4. Voice Customization: Though avatars come with default voices, you can adjust the tone, pitch, and speed of the voiceover to better suit your needs. This makes the video feel more natural and personalized.

Step 6: Preview Your Video

Before finalizing your video, it’s essential to preview it to ensure everything looks and sounds perfect. The preview feature allows you to watch your video and make any necessary edits.

1. Hit the Preview Button: Once your video is customized, click the “Preview” button in the editor. Synthesia will render a quick version of your video so you can check how the avatar speaks, how text and graphics appear, and how your overall message is delivered.
2. Check for Accuracy: As you watch the preview, check for any mispronunciations, timing issues, or text alignment problems. Make sure the avatar’s movements, voice, and script delivery match your expectations.
3. Edit if Necessary: If something feels off, you can go back and make edits to the script, avatars, or visuals. The preview helps you catch any minor issues before generating the final video.

Step 7: Generate and Download

Once you’re satisfied with the preview, it’s time to generate the final version of your video.

1. Generate the Video: Click the “Generate” button, and Synthesia will process your video. Depending on the length and complexity, this may take a few minutes.
2. Receive Your Video: After the video is processed, you’ll receive an email or notification in your Synthesia account. The video will be available for download in a high-resolution format.
3. Download and Share: You can download the video to your computer and share it across multiple platforms. Whether it’s for a website, social media, or an internal company presentation, the video is ready to go live!

Bonus: Tips for Making Effective Synthesia Videos

1. Keep It Focused: Stay on topic and keep your video concise. Aim for a length of 2-3 minutes to retain viewer engagement.
2. Use Visuals Strategically: Use backgrounds, images, and text wisely to support the narrative without overwhelming the viewer.
3. Engage Your Audience: Write in a conversational tone that speaks directly to your target audience. Use clear calls to action if you want viewers to follow up.

Use Cases for Synthesia Videos

• Training and Development: Quickly create training videos for employees or customers without the hassle of traditional video production.
• Product Demos: Show off your products or services with visually engaging demonstrations.
• Social Media Content: Engage your audience with personalized videos for platforms like Instagram, LinkedIn, and YouTube.
• Internal Communications: Share company updates or instructions with your team through a more dynamic and engaging format.

Final Thoughts

Synthesia offers a powerful and user-friendly solution for creating AI-driven videos. The ability to customize avatars, scripts, and visuals means you can create professional-grade content quickly and efficiently. Whether you’re producing marketing videos, corporate communications, or training materials, Synthesia’s platform will save you time and resources, all while delivering high-quality results.

Ready to start making Synthesia videos? Sign up and explore the future of video creation today!

FAQs

1. What is Synthesia, and how does it work?

• Synthesia is an AI-powered video creation platform that allows you to turn text into professional videos using AI avatars. By selecting an avatar, writing a script, and customizing visuals, you can create high-quality videos without the need for cameras, actors, or video production teams.

2. Can I use my own avatar in Synthesia videos?

• Yes, Synthesia offers the option to create custom avatars. You can upload a personalized avatar to represent your brand or yourself, making the video more tailored and recognizable to your audience.

3. In which languages can I create Synthesia videos?

• Synthesia supports over 120 languages, allowing you to create videos in almost any language. This feature is particularly useful for global companies or content creators who cater to diverse audiences.

4. How long does it take to generate a Synthesia video?

• The video generation time depends on the length and complexity of your video. However, most Synthesia videos take only a few minutes to generate after final customization, making the process much faster than traditional video production.

5. Can I share Synthesia videos directly on social media platforms?

• Yes, once your video is generated, you can download it in high-resolution format. You can then upload and share it across various social media platforms such as YouTube, Instagram, LinkedIn, and others to engage your audience.