Direct answer: A Synthesia video is created by writing a script, choosing an avatar and voice, arranging scenes and media, previewing pronunciation and timing, then generating the final video.

Quality depends less on adding effects and more on a concise script, natural pacing, accurate pronunciation, clear scene structure, and editorial review.

What matters most

Decision areaWhat to verify
ScriptTest this area with a representative workflow, current official documentation, and the plan limits that apply to your use case.
Avatar and voiceTest this area with a representative workflow, current official documentation, and the plan limits that apply to your use case.
Scenes and layoutTest this area with a representative workflow, current official documentation, and the plan limits that apply to your use case.
Media and brand assetsTest this area with a representative workflow, current official documentation, and the plan limits that apply to your use case.
Preview, approval, and exportTest this area with a representative workflow, current official documentation, and the plan limits that apply to your use case.

Where Synthesia fits

Synthesia is designed for software buyers comparing practical marketing tools. Its stated role is Useful software for online businesses. Verify that positioning against a real workflow rather than relying on a feature checklist alone.

A practical way to evaluate it

  1. Write for spoken delivery.
  2. Break the script into short scenes.
  3. Choose a suitable avatar and voice.
  4. Add only media that clarifies the message.
  5. Preview names, timing, captions, and claims before export.

Common mistakes to avoid

  • Using long paragraphs written for reading
  • Publishing without pronunciation review
  • Presenting AI-generated video as a real spokesperson where disclosure is expected

Evidence to collect before buying software

  • A completed end-to-end test using representative data and user roles.
  • The first plan that includes the required limits, integrations, permissions, and support.
  • A 12-month estimate that includes add-ons, implementation, migration, and likely growth.
  • An export or exit path for critical customer, content, and reporting data.

Final takeaway

Use this topic to narrow the buying decision, not to justify a tool prematurely. The right next step is a small proof using real inputs, a clearly defined success measure, and one credible alternative for comparison.