Choosing the right platform to build and grow your online business is crucial. Kajabi and GrooveFunnels are two prominent contenders in this space, each offering a suite of tools designed to help entrepreneurs succeed. While both aim to provide all-in-one solutions, they cater to different user needs and preferences. Having delved into both platforms, I can provide a detailed comparison to assist you in determining which aligns best with your business objectives.
Disclaimer: This article is based on publicly available information. Please verify pricing and features on the official websites, as updates may have occurred.
Table of Contents
Kajabi vs GrooveFunnels: Quick & Simple Comparison
| Feature | Kajabi | GrooveFunnels |
| Ease of Use | User-friendly interface with intuitive navigation | Comprehensive tools but steeper learning curve |
| Onboarding | Extensive tutorials and Kajabi University | Active community support and webinars |
| Sales Funnels | Built-in funnel builder with templates | Advanced funnel creation with GroovePages |
| Marketing Automation | Robust email marketing and automations | Email marketing with GrooveMail; some features in development |
| CRM & Lead Management | Integrated CRM with tagging and segmentation | Basic CRM functionalities |
| Membership & Courses | Comprehensive course and membership site creation | Membership creation with GrooveMember; still evolving |
| Webinars | Requires third-party integrations | Native webinar hosting with GrooveWebinars |
| Landing Pages | Drag-and-drop builder with customizable templates | Advanced page builder with GroovePages |
| Integrations | Supports various third-party integrations | Growing list of integrations; some features in beta |
| Customer Support | 24/7 chat and email support | Email support and active Facebook community |
| Pricing | Starts at $89/month | Free plan available; paid plans start at $99/month |
| Best For | Course creators, coaches, and digital product sellers | Entrepreneurs seeking a comprehensive suite of marketing tools |
What Is Kajabi?
Kajabi is a well-established platform that enables users to create, market, and sell online courses, memberships, and digital products. Launched in 2010, Kajabi has empowered over 50,000 businesses to generate more than $1.5 billion in sales. Its all-in-one approach eliminates the need for multiple tools, providing everything from website building to email marketing under one roof.
Who Should Use Kajabi?
Kajabi is ideal for:
- Course Creators and Educators: Those looking to develop and sell online courses with ease.
- Coaches and Consultants: Professionals aiming to offer coaching programs or memberships.
- Digital Product Sellers: Entrepreneurs selling e-books, webinars, or other digital content.
- Businesses Seeking an All-in-One Solution: Companies wanting to consolidate their online business tools into a single platform.
If your focus is on delivering high-quality digital content and you prefer a platform with a proven track record, Kajabi is a strong contender.
What Is GrooveFunnels?
GrooveFunnels is a relatively newer entrant, positioning itself as a comprehensive suite of marketing tools designed to build and manage an online business. It offers a range of applications, including website and funnel building, email marketing, e-commerce solutions, and more. GrooveFunnels aims to be a one-stop-shop for entrepreneurs, reducing the reliance on multiple subscriptions.
Who Should Use GrooveFunnels?
GrooveFunnels is suited for:
- Entrepreneurs and Marketers: Individuals seeking a wide array of marketing tools in one platform.
- E-commerce Businesses: Those looking to sell physical or digital products online.
- Affiliate Marketers: Marketers interested in leveraging GrooveFunnels’ affiliate management features.
- Budget-Conscious Startups: New businesses looking for cost-effective solutions with scalable features.
If you desire a platform that offers extensive marketing capabilities and are comfortable with a platform that’s continually evolving, GrooveFunnels presents a compelling option.
Kajabi vs GrooveFunnels – Key Similarities and Differences
While both platforms aim to provide comprehensive solutions for online businesses, their approaches and feature sets have distinct differences.
Similarities
- All-in-One Solutions: Both platforms offer tools for website building, sales funnels, email marketing, and more.
- Marketing Automation: Each provides automation features to streamline marketing efforts.
- Affiliate Management: Both include systems to manage and track affiliates.
- Community Support: Active user communities and resources are available for learning and troubleshooting.
Differences
| Feature | Kajabi | GrooveFunnels |
| Course Creation | Advanced tools with assessments and certifications | Basic course creation; still developing |
| Webinar Hosting | Requires third-party tools | Native integration with GrooveWebinars |
| E-commerce Capabilities | Focus on digital products | Supports both digital and physical products |
| Development Stage | Mature platform with refined features | Rapidly evolving with some features in beta |
| Pricing Structure | Higher entry cost with all features included | Offers a free plan with incremental upgrades |
User Interface & Ease of Use
Your marketing platform should be easy to navigate, whether you’re a beginner or an experienced entrepreneur.
Kajabi
Kajabi offers a sleek, modern interface with a drag-and-drop builder, making it visually appealing and user-friendly. However, since it provides extensive features like membership sites, course hosting, automation, and pipelines, it comes with a steeper learning curve.
Kajabi provides a step-by-step onboarding process, Kajabi University, and extensive tutorials to help users get familiar with the platform. But for complete beginners, it may take some time to master all the features.
Pros of Kajabi’s User Interface:
✔ Sleek and modern dashboard
✔ Well-organized navigation
✔ Drag-and-drop builder for pages
✔ Extensive onboarding tutorials
Cons:
✖ Steeper learning curve due to feature-rich environment
✖ Customization options can feel overwhelming
GrooveFunnels
GrooveFunnels provides a powerful yet complex interface, offering a suite of tools including GroovePages, GrooveMail, GrooveSell, and more. While the platform aims to be an all-in-one solution, its interface feels cluttered and requires some technical expertise to fully utilize.
GrooveFunnels is still evolving, and some features are in beta, meaning the user experience is not as polished as Kajabi’s. However, the platform offers active community support, training webinars, and tutorials to assist users in navigating its vast array of tools.
Pros of GrooveFunnels’ User Interface:
✔ All-in-one platform with a wide range of features
✔ Drag-and-drop page builder with flexibility
✔ Active Facebook community and training resources
Cons:
✖ Can feel overwhelming due to too many features
✖ Some tools are still in development, leading to inconsistencies
✖ Not as intuitive as Kajabi
Comparison Table: User Interface & Ease of Use
| Feature | Kajabi | GrooveFunnels |
| Ease of Use | Intuitive but requires learning ❌ | Feature-rich but cluttered ❌ |
| Dashboard Design | Sleek and well-organized ✅ | Powerful but overwhelming ❌ |
| Learning Curve | Moderate to high ❌ | High due to multiple tools ❌ |
| Onboarding Support | Kajabi University, step-by-step guides ✅ | Webinars, Facebook group, and training ✅ |
🌟 Winner: Kajabi
If you’re looking for an intuitive, polished experience with a structured onboarding process, Kajabi is the winner. However, if you need a wide range of marketing tools under one roof and are comfortable with a learning curve, GrooveFunnels is a solid choice.
Pricing Comparison
Choosing the right platform for your online business involves evaluating features, ease of use, and, importantly, pricing. Let’s delve into the pricing structures of Kajabi and GrooveFunnels to help you make an informed decision.
Kajabi Pricing
| Plan | Monthly Price | Annual Price (Billed Annually) | Features |
| Kickstarter | $89 | $71 | 1 Website, 1 Product + 1 Community, 250 Contacts, 7,500 Marketing Emails, Unlimited Landing Pages, Group Onboarding Call, Kajabi AI, Creator Studio |
| Basic | $149 | $119 | 1 Website, 3 Products, 10,000 Contacts, Unlimited Marketing Emails, Unlimited Landing Pages, Group Onboarding Call, Kajabi AI, Creator Studio, 3rd Party Integrations |
| Growth | $199 | $159 | 1 Website, 15 Products, 25,000 Contacts, Unlimited Marketing Emails, Unlimited Landing Pages, Group Onboarding Call, Kajabi AI, Creator Studio, 3rd Party Integrations, 24/7 Support, Affiliate Programs, Custom Domain, Custom Branding, Multiple Admin Users, Webhooks |
| Pro | $399 | $319 | 3 Websites, 100 Products, 100,000 Contacts, Unlimited Marketing Emails, Unlimited Landing Pages, Group Onboarding Call, Kajabi AI, Creator Studio, 3rd Party Integrations, 24/7 Support, Affiliate Programs, Custom Domain, Custom Branding, Multiple Admin Users, Webhooks, Custom Code Editor |
Note: Kajabi does not charge transaction fees on any of its plans.
GrooveFunnels Pricing
| Plan | Monthly Price | Features |
| Free | $0 | 1 Custom Domain, 2,500 Emails, 25 Pages Hosting, 5 Videos for Hosting, Unlimited E-Commerce Store |
| Starter | $99 | 5 Custom Domains, 50,000 Emails, 250 Pages Hosting, 50 Videos for Hosting, 5 Team Accounts |
| Pro | $299 | Unlimited Custom Domains, Unlimited Emails, Unlimited Pages Hosting, Unlimited Videos for Hosting, Unlimited E-Commerce Stores, Unlimited Gateways |
Note: GrooveFunnels offers a free plan, making it accessible for those starting out or exploring the platform’s capabilities.
Comparison Table: Pricing
| Feature | Kajabi | GrooveFunnels |
| Free Plan | Not available | Available |
| Entry-Level Plan | $89/month (Kickstarter Plan) | $99/month (Starter Plan) |
| Mid-Tier Plan | $199/month (Growth Plan) | N/A |
| Top-Tier Plan | $399/month (Pro Plan) | $299/month (Pro Plan) |
🌟 Winner: GrooveFunnels
GrooveFunnels wins in terms of affordability since it provides a free plan and lower pricing on higher tiers. However, Kajabi justifies its pricing with better stability, structured course hosting, and a more user-friendly experience.
Funnel Building
Kajabi
Kajabi provides built-in sales funnel tools, referred to as “Pipelines”. These are pre-designed, customizable sales funnels that help users create lead magnets, webinar funnels, and product sales pages without needing external software.
Key Features of Kajabi’s Funnel Builder:
✔ Drag-and-drop funnel builder with pre-built templates
✔ Pre-designed sales funnel blueprints for different goals (e.g., lead generation, webinars, course sales)
✔ Built-in checkout pages and upsells
✔ Marketing automation and email integration within the funnel
✔ Simple to set up but limited in advanced customization
Limitations:
✖ Lacks visual funnel mapping compared to dedicated funnel builders like ClickFunnels
✖ Less flexibility in advanced funnel automation
GrooveFunnels
GrooveFunnels offers a more powerful and advanced funnel builder with its GroovePages and GrooveFunnels tools. It provides a true drag-and-drop editor that lets you design and customize funnels freely, without needing external integrations.
Key Features of GrooveFunnels’ Funnel Builder:
✔ Advanced funnel mapping tools with full customization
✔ Unlimited funnel pages on paid plans
✔ Drag-and-drop editor with pixel-perfect control
✔ Built-in A/B testing for optimizing conversions
✔ Integrates with GrooveMail for automated email follow-ups
Limitations:
✖ Steeper learning curve due to its extensive customization
✖ Some features (like templates) are still evolving
Comparison Table: Funnel Building
| Feature | Kajabi | GrooveFunnels |
| Ease of Use | Simple and beginner-friendly ✅ | Advanced but has a learning curve ❌ |
| Pre-Built Funnels | Available ✅ | Not many pre-made templates ❌ |
| Customization | Limited customization ❌ | Fully customizable ✅ |
| A/B Testing | Not available ❌ | Built-in ✅ |
| Visual Funnel Mapping | No ❌ | Yes ✅ |
🌟 Winner: GrooveFunnels
If you need fully customizable sales funnels, GrooveFunnels is the better choice. However, if you prefer pre-built, easy-to-set-up funnels, Kajabi is a great option for beginners.
Checkout & Payment Processing
Kajabi
Kajabi has a built-in checkout system that allows users to sell courses, memberships, and digital products without needing external payment processors. It supports one-time payments, subscriptions, and upsells with an easy checkout experience.
Key Features of Kajabi’s Checkout System:
✔ Simple and user-friendly checkout pages
✔ One-click upsells and order bumps to increase sales
✔ Subscription and installment payment options
✔ Supports Stripe and PayPal payments
✔ Sales tracking and reporting included
Limitations:
✖ No built-in affiliate program (requires external tools)
✖ No multi-currency support
GrooveFunnels
GrooveFunnels comes with GrooveSell, a powerful e-commerce and checkout system that supports digital and physical product sales. It includes advanced checkout page customization, affiliate management, and payment gateway integrations.
Key Features of GrooveFunnels’ Checkout System:
✔ Fully customizable checkout pages
✔ Built-in affiliate management system
✔ Supports multiple payment gateways (Stripe, PayPal, Authorize.net, etc.)
✔ Subscription payments, free trials, and one-time fees
✔ Multi-currency and tax calculation support
Limitations:
✖ More complex to set up than Kajabi
✖ Some features require manual configuration
Comparison Table: Checkout & Payment Processing
| Feature | Kajabi | GrooveFunnels |
| Ease of Use | Simple and beginner-friendly ✅ | Advanced but requires setup ❌ |
| Custom Checkout Pages | Limited customization ❌ | Fully customizable ✅ |
| One-Click Upsells | Available ✅ | Available ✅ |
| Affiliate Program | No ❌ | Yes ✅ |
| Multi-Currency Support | No ❌ | Yes ✅ |
🌟 Winner: GrooveFunnels
If you need a highly customizable checkout system with built-in affiliate management, GrooveFunnels wins. However, if you want a simple, straightforward checkout process, Kajabi is easier to use.
Emails & Automations
Kajabi
Kajabi includes Kajabi Email, an in-built email marketing tool that allows users to create email campaigns, newsletters, and automation sequences. It’s intuitive and beginner-friendly.
Key Features of Kajabi’s Email System:
✔ Drag-and-drop email builder with customizable templates
✔ Marketing automation workflows based on user behavior
✔ Tagging and segmentation for personalized email sequences
✔ Performance tracking and analytics
Limitations:
✖ Limited compared to advanced email tools like ActiveCampaign
✖ No SMS or multi-channel automation
GrooveFunnels
GrooveFunnels includes GrooveMail, an advanced email marketing and automation platform that rivals dedicated email software.
Key Features of GrooveFunnels’ Email System:
✔ Visual email automation builder with advanced workflows
✔ Tagging, segmentation, and lead scoring
✔ Email broadcasts and autoresponders
✔ SMS and multi-channel automation
✔ A/B testing for emails
Limitations:
✖ Some features are still in development
✖ Learning curve is higher than Kajabi
Comparison Table: Emails & Automations
| Feature | Kajabi | GrooveFunnels |
| Ease of Use | Simple and beginner-friendly ✅ | Advanced but requires learning ❌ |
| Email Templates | Available ✅ | Available ✅ |
| Automation | Basic automations ✅ | Advanced automation with triggers ✅ |
| SMS & Multi-Channel | No ❌ | Yes ✅ |
| A/B Testing | No ❌ | Yes ✅ |
🌟 Winner: GrooveFunnels
If you need advanced email marketing with automation, GrooveFunnels is the winner. However, if you want simple email marketing without complexity, Kajabi is more user-friendly.
Product Delivery
Kajabi
Kajabi specializes in course and membership site hosting, making product delivery seamless.
Key Features of Kajabi’s Product Delivery:
✔ Built-in course hosting and membership sites
✔ Drip content and progress tracking
✔ Mobile-friendly and student engagement tools
✔ Quizzes, assessments, and certifications
Limitations:
✖ Not ideal for selling physical products
GrooveFunnels
GrooveFunnels includes GrooveMember for memberships and GrooveKart for physical product sales.
Key Features of GrooveFunnels’ Product Delivery:
✔ Membership site hosting with customizable access levels
✔ Drip content and gamification features
✔ Supports digital and physical products
Limitations:
✖ Membership features are still improving
Comparison Table: Product Delivery
| Feature | Kajabi | GrooveFunnels |
| Course Hosting | Yes ✅ | Yes ✅ |
| Membership Sites | Yes ✅ | Yes ✅ |
| Physical Products | No ❌ | Yes ✅ |
🌟 Winner: Kajabi
If your focus is on selling courses and memberships, Kajabi is the best option. If you need e-commerce features, GrooveFunnels is a better choice. 🚀
Pros and Cons of Kajabi
Pros
✅ Premium Course Creation Features
Kajabi is designed for course creators and membership site owners. It offers tools like quizzes, progress tracking, student engagement, and certifications, making it one of the best platforms for online education.
✅ Advanced Marketing Automation & Segmentation
Kajabi provides powerful automation workflows, allowing users to segment their audience, send personalized emails, and trigger automations based on customer behavior.
✅ Sleek, Modern Interface
Kajabi has a highly polished and professional user experience, making it feel like a premium product. The interface is intuitive, but it may take some time to learn all the features.
✅ Mobile App for On-the-Go Access
Kajabi offers a dedicated mobile app, allowing course creators and students to access content from anywhere. This is a huge advantage for businesses that want to increase student engagement.
✅ Built-In Website & Landing Page Builder
Kajabi comes with a fully customizable website and landing page builder, meaning you don’t need an external website platform. The drag-and-drop builder allows you to create beautiful, professional-looking pages with ease.
✅ Strong Community & 24/7 Support
Kajabi has 24/7 live chat support, a dedicated help center, and an active community of entrepreneurs and course creators. You’ll always have help when you need it.
✅ No Need for Third-Party Tools
Since Kajabi offers web hosting, marketing automation, and course hosting, users don’t need third-party tools like WordPress, MailChimp, or Teachable to run their business.
Cons
❌ Expensive Pricing Plans
Kajabi does not offer a free plan, and its pricing starts at $89/month for Kickstarter and $149/month for Basic, which can be expensive for beginners or small businesses.
❌ No Dedicated Sales Funnel Builder
Unlike GrooveFunnels, Kajabi doesn’t offer a dedicated funnel builder. While its Pipelines feature helps with marketing sequences, it lacks the flexibility of GrooveFunnels’ drag-and-drop funnel builder.
❌ Limited Affiliate Management
Kajabi does allow affiliate marketing, but it’s only available in Growth and Pro plans. This means users on lower-tier plans can’t take advantage of affiliate marketing.
❌ Transaction Fees on Lower Plans
Kajabi charges transaction fees on its Kickstarter plan, making it less cost-effective for businesses with high sales volume.
Pros and Cons of GrooveFunnels
Pros
✅ Free Plan Available
One of GrooveFunnels’ biggest advantages is that it offers a completely free plan. This makes it an excellent choice for startups, solopreneurs, and businesses that want to test the platform before committing.
✅ Advanced Funnel & Website Builder
GrooveFunnels provides a fully customizable sales funnel builder with GroovePages, allowing users to design high-converting funnels, landing pages, and complete websites with ease.
✅ Built-In Affiliate Program Management
Unlike Kajabi, GrooveFunnels includes an affiliate management system in all plans. Businesses can easily recruit affiliates, track performance, and manage commissions without needing third-party tools.
✅ Robust Checkout & E-Commerce Features
With GrooveSell, users can set up advanced checkout pages, manage subscriptions, process one-time payments, and upsells—all without extra transaction fees.
✅ Unlimited Marketing Emails & Automations
GrooveFunnels comes with GrooveMail, a full-featured email marketing system that allows users to send unlimited emails (on paid plans), segment subscribers, and create automation workflows.
✅ GrooveWebinars for Built-In Webinar Hosting
Unlike Kajabi, GrooveFunnels offers GrooveWebinars, an integrated tool for hosting live and automated webinars, making it a great choice for businesses that rely on webinars for sales.
✅ Supports Physical & Digital Products
With GrooveKart, GrooveFunnels allows users to sell both digital and physical products, making it ideal for e-commerce businesses.
✅ Multi-Currency & Global Selling Support
GrooveFunnels supports multiple currencies and tax calculations, making it a great option for international businesses.
Cons
❌ Steep Learning Curve
Since GrooveFunnels offers a wide range of tools, it has a steeper learning curve compared to Kajabi. Beginners might feel overwhelmed by all the different features and settings.
❌ Some Features Still in Development
GrooveFunnels is still evolving, and some features (like templates, GrooveMail, and GrooveMember) are not as refined as Kajabi’s. Users might experience bugs or missing features while using certain tools.
❌ Customer Support Can Be Slow
GrooveFunnels’ support team is not as fast as Kajabi’s. While they do offer email support and a Facebook community, there’s no 24/7 live chat like Kajabi.
❌ Less Streamlined Course Hosting
GrooveFunnels does offer GrooveMember, but it’s not as robust as Kajabi for course creators. It lacks certifications, advanced student progress tracking, and assessments.
Which One Should You Choose?
💡 Go with Kajabi if:
✅ You’re a professional course creator, coach, or membership site owner looking for premium course-building features.
✅ You need advanced marketing automation, segmentation, and analytics to optimize engagement and conversions.
✅ You want a polished, high-quality website and landing page builder with modern design options.
✅ You prefer 24/7 live chat support and a strong community-building experience.
💡 Go with GrooveFunnels if:
✅ You need an all-in-one marketing tool with sales funnels, email marketing, checkout, and affiliate management.
✅ You want a free plan or a lower-cost solution that still provides powerful marketing tools.
✅ You’re an e-commerce business that wants to sell both physical and digital products.
✅ You prefer a fully customizable sales funnel builder with A/B testing and advanced features.
Final Thoughts
Now that we’ve broken down the key differences between Kajabi and GrooveFunnels, have you figured out which platform suits your business best?
- Kajabi is best for course creators, membership sites, and those who need premium marketing automation and course-building tools.
- GrooveFunnels is ideal for entrepreneurs looking for an all-in-one marketing suite with advanced funnel-building, affiliate marketing, and e-commerce capabilities.
So, which one is best?
It depends on your business needs! 🚀 But don’t just take my word for it—both platforms offer free trials (or a free plan in GrooveFunnels’ case), so why not test them out and see which one fits your business best?
Which platform are you leaning towards? Let me know in the comments! 👇
FAQs
1. Which is better for beginners, Kartra or GrooveFunnels?
Kartra is easier for beginners due to its user-friendly interface and all-in-one features.
2. Is Kartra or GrooveFunnels more affordable?
GrooveFunnels offers a free plan, while Kartra is subscription-based and more expensive.
3. Which platform provides better marketing automation?
Kartra has more advanced automation tools and integrations than GrooveFunnels.
4. Can I create a full website with both platforms?
Yes, both allow full website creation, but GrooveFunnels offers more design flexibility.
5. Which platform is better for selling digital products?
Both work well, but Kartra provides more comprehensive sales funnels and analytics.
