If you’re thinking about launching an online course or membership site, Kajabi pricing is one of the most critical aspects to consider. Kajabi is a premium all-in-one platform that offers website hosting, course creation, email marketing, automation, and sales funnels—all in one place. But does its pricing justify its features?
According to Forbes, the e-learning industry is set to reach $375 billion by 2026 , making online courses a lucrative business. Investing in the right platform, like Kajabi, can significantly impact your success.
In this guide, we’ll break down Kajabi’s pricing plans, features, pros and cons, hidden costs, and comparisons with competitors, so you can make an informed decision.
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Kajabi – Pricing and Plans explained
Do you sell online courses or similar intangible products? Well, then what you are about to read will be like eye candy! Did you know that you can use a system to help you post engaging, informative, and useful information-based content that WILL SELL? So, what system could do all of this and more? Well, it’s Kajabi. You can sign up for it on the Kajabi website!
So what is Kajabi?
Ah yes, this is the million dollar question. Now, you know that, “Kajabi is some sort of system that will make my courses have killer content which will sell!” However, that really doesn’t tell you much. After all, you can use Grammarly to create good content that sells. So why Kajabi and what makes it so special?
Well, Kajabi is a content marketing platform. It helps people who own their own online or small businesses get noticed online through various forms of digital marketing. The days when you had to hire a web wizard or digital marketing expert are over. Kajabi has many templates that you can customize. These will allow you to sell whatever you teach. It doesn’t matter if it’s the equivalent of Cluff notes for biology or a course on the latest boxing practices!
Oh, by the way, there’s more to Kajabi than this. After all, it wouldn’t be one of the most talked-about platforms around if its abilities and offerings ended here! You can do the following with it:
- Create a stellar looking website that will amaze visitors and make your site look much better than those of the competition
- Create an unlimited variety of digital products. These can be anything from online courses to tutoring classes. The sky is literally the limit!
- Allow you to market and sell your products with captivating sales pages and funnels
- Allow you to set your own prices for your products.
- Give you many options in terms of accepting payments. Some of these include
- One time fees
- Discounts
- Installation payments
- Subscriptions
Why use Kajabi anyway?
You may still not be convinced why you should be using Kajabi and not one of its competitors like Clickfunnels or even WordPress. You may still not be convinced why you should be using Kajabi and not one of its competitors like Clickfunnels or even WordPress. After all, this system and platform also allows you to create intriguing and unique content on websites!
You need to use Kajabi if you’re serious about creating intangible products and marketing them. Kajabi will help you do this faster and easier. It will also allow you to quit your regular job by generating a high enough income stream from your products.
Kajabi Pricing Plans: Which One is Right for You?
Kajabi offers three pricing tiers, each catering to different business needs. The following table provides an overview:
| Plan | Monthly Cost | Annual Cost (Billed Yearly) | Key Features |
| Basic | $149 | $119/month ($1,428 annually) | 3 Products, 3 Pipelines, 1 Website, 1,000 Active Members |
| Growth | $199 | $159/month ($1,908 annually) | 15 Products, 15 Pipelines, 10,000 Active Members, Advanced Automations |
| Pro | $399 | $319/month ($3,828 annually) | 100 Products, 100 Pipelines, 20,000 Active Members, Code Editor |
Each plan offers different levels of flexibility. Let’s explore their features in detail.
1. Basic Plan – Best for Beginners ($149/month)
The Basic Plan is designed for new course creators, small businesses, and solo entrepreneurs who are just starting out. It provides enough tools to build an online presence without unnecessary complexity.
With this plan, you can create up to three digital products, such as courses, coaching programs, or memberships. It also includes three marketing pipelines (sales funnels), which help guide potential customers through the buying process. Additionally, you get unlimited landing pages and marketing emails, ensuring you can reach your audience effectively.
However, the Basic Plan comes with some limitations. You’re restricted to only 1,000 active members and one admin user, meaning if you have a team, this plan might not be ideal. Despite these restrictions, it’s a solid choice for those testing the waters with online education.
What’s Included?
✔ 3 Products – You can create up to three courses, membership sites, or coaching programs.
✔ 3 Pipelines – Ready-to-use sales funnels to convert visitors into customers.
✔ Unlimited landing pages & marketing emails – No restrictions on email campaigns.
✔ 1,000 active members – Ideal for small-scale businesses.
✔ 1 Admin User – Limited to a single account administrator.
Who Should Choose This Plan?
✅ Solo entrepreneurs or new course creators
✅ Small businesses testing online learning platforms
✅ Coaches with a limited audience
2. Growth Plan – Best for Scaling ($199/month)
The Growth Plan is the most popular option for entrepreneurs and small businesses looking to expand. It increases the limits set in the Basic Plan and offers powerful automation tools that can help streamline your business.
This plan allows you to create 15 digital products and 15 pipelines, making it perfect for businesses offering multiple courses or programs. The 10,000 active member limit ensures that you can scale without worrying about restrictions. Additionally, the Growth Plan introduces advanced automation, which enables personalized customer interactions based on user behavior—an essential feature for improving engagement and conversion rates.
Another standout feature is affiliate marketing, which lets you create an army of promoters who can sell your courses for a commission. This plan also increases admin access to 10 users, making it ideal for small teams or growing agencies.
What’s Included?
✔ 15 Products & Pipelines – More flexibility to launch different courses and sales funnels.
✔ 10,000 Active Members – Suitable for growing businesses.
✔ Advanced Automations – Helps personalize customer interactions.
✔ Affiliate Marketing – Build an affiliate program to boost sales.
✔ 10 Admin Users – Ideal for teams and agencies.
Who Should Choose This Plan?
✅ Coaches and consultants expanding their business
✅ Entrepreneurs needing automation tools
✅ Medium-sized businesses with multiple products
3. Pro Plan – Best for Large Businesses ($399/month)
The Pro Plan is designed for established businesses, agencies, and large course creators who need maximum flexibility and control. It’s Kajabi’s most expensive plan, but it comes with extensive features to support large-scale operations.
With this plan, you get 100 digital products and 100 pipelines, meaning you can create an extensive catalog of courses and funnels without restrictions. The 20,000 active member limit ensures you can accommodate a high volume of students or customers.
One of the biggest advantages of the Pro Plan is the Code Editor, which allows for full customization. Unlike the lower-tier plans, this feature lets you modify website elements to match your branding. Additionally, you get unlimited admin users, making this plan suitable for organizations with multiple team members handling different tasks.
What’s Included?
✔ 100 Products & Pipelines – Full-scale course and marketing capabilities.
✔ 20,000 Active Members – Handles large audiences effectively.
✔ Code Editor – Full customization for branding.
✔ Unlimited Admin Users – Perfect for large teams.
Who Should Choose This Plan?
✅ Large-scale course creators
✅ Agencies handling multiple clients
✅ High-volume membership sites
Hidden Costs of Kajabi – What You Should Know
Although Kajabi provides a comprehensive platform, there are some additional costs you should be aware of:
| Hidden Cost | Estimated Expense |
| Custom Domain Name | $10–$20/year |
| Third-Party Email Tools (if needed) | $15–$50/month |
| Premium Themes or Templates | $50–$200 (one-time) |
Pro Tip: Kajabi’s built-in features can replace many third-party tools, saving you over $200 per month in external software costs.
Kajabi vs. Competitors: Is It Worth the Price?
| Platform | Starting Price | Main Features |
| Kajabi | $149/month | All-in-One, No Need for Add-ons |
| Teachable | $39/month | Limited Features, No Marketing Tools |
| Thinkific | $49/month | No Email Marketing, Requires Integrations |
| Podia | $39/month | No Advanced Automations |
Kajabi is more expensive, but it eliminates the need for extra tools, making it a cost-effective solution in the long run.
Pros and Cons of Kajabi
Pros:
✔ All-in-one platform (website, email marketing, automation)
✔ No transaction fees
✔ High-converting sales funnels
✔ Robust community & support
Cons:
❌ High pricing for beginners
❌ Limited design flexibility without the Pro Plan
❌ Slight learning curve
Final Verdict: Should You Invest in Kajabi?
Kajabi is a premium, all-in-one platform that simplifies running an online business. While the pricing may seem high, it eliminates the need for multiple tools, making it a cost-effective solution in the long run.
Pro Tip: Take advantage of Kajabi’s 14-day free trial before making a decision!
FAQs
1. Does Kajabi have a free plan?
No, but Kajabi offers a 14-day free trial.
2. Can I switch Kajabi plans later?
Yes, you can upgrade or downgrade your plan anytime.
3. Does Kajabi charge transaction fees?
No, Kajabi does not charge transaction fees.
4. Is Kajabi worth the price?
Yes, if you need an all-in-one solution for courses, email marketing, and automation.
5. Are there Kajabi discounts available?
Yes! Kajabi offers a 20% discount for annual payments.
