GoHighLevel has become one of the leading marketing automation platforms for agencies. The platform provides a variety of features that can help businesses streamline their marketing efforts and improve customer engagement. According to a recent report, 61% of agencies report that automation helps save time and improves customer service. With multiple pricing plans available, understanding the differences between GoHighLevel pricing and features is crucial for making an informed decision. In this article, we’ll dive deep into the GoHighLevel pricing plans, comparing the Agency Starter, Unlimited, and Pro plans to help you choose the best one for your agency. 

GoHighLevel offers a range of pricing plans to accommodate various business needs, starting with the Starter Plan at $97 per month. This plan is ideal for small businesses and solo entrepreneurs looking for essential marketing automation and CRM tools. For those needing more flexibility and scalability, the Unlimited Plan is available at $297 per month, providing unlimited sub-accounts and white-label customization options. Additionally, GoHighLevel offers a Pro Plan at $497 per month, which includes advanced features like SaaS mode, API access, and additional automation capabilities. According to GoHighLevel’s official pricing page, each plan comes with a 14-day free trial, allowing users to explore the platform before committing to a subscription.

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What is GoHighLevel? 

GoHighLevel is an all-in-one CRM and marketing automation platform designed for agencies. The software provides tools for email marketing, sales funnels, landing pages, customer relationship management (CRM), and more. GoHighLevel stands out by offering agencies a robust solution to manage their clients, track leads, and automate workflows in a single platform. This can drastically reduce the need for third-party tools and simplify the marketing process. 

Key Features and Benefits: 

  • CRM Integration: Helps manage customer data and interactions. 
  • Marketing Automation: Automates campaigns, follow-ups, and engagement. 
  • Sales Funnel Management: Build and optimize sales funnels. 
  • Email & SMS Marketing: Reach customers through multiple communication channels. 
  • Reporting & Analytics: Measure the success of campaigns in real-time. 

GoHighLevel Pricing Overview 

GoHighLevel offers three primary pricing plans, each tailored to different business needs: 

  • Agency Starter Plan: $97/month 
  • Agency Unlimited Plan: $297/month 
  • Agency Pro Plan: $497/month 

Each plan includes varying levels of access to features like funnels, CRM, workflows, and integrations. Choosing the right plan depends on the size and needs of your agency. Let’s break down each plan’s offerings to help you decide which one fits best with your business. 

gohighlevel pricing

GoHighLevel Pricing Plans Comparison 

Understanding the GoHighLevel pricing plan differences is essential to find the best match for your agency’s needs. Below is an overview of each plan’s features. 

1. Agency Starter Plan ($97 per month) 

The Agency Starter Plan is the most affordable option for small agencies or startups just beginning to automate their marketing processes. 

Features & Benefits: 

  • CRM Integration: Manage customer relationships efficiently. 
  • Email Marketing: Automate email campaigns and newsletters. 
  • Sales Funnel Management: Build simple sales funnels to convert leads. 
  • Basic Reporting & Analytics: Gain insights into marketing campaign performance. 
  • One User Login: Suitable for a single user or a small team. 

Best For: 

  • Small agencies or solopreneurs with minimal client requirements who need a cost-effective tool for managing basic marketing operations. 

2. Agency Unlimited Plan ($297 per month) 

The Agency Unlimited Plan is designed for growing agencies that need more flexibility and scalability. 

Features & Benefits: 

  • Everything in the Starter Plan: Includes CRM, funnels, email marketing, and basic reporting. 
  • Unlimited Funnels & Workflows: Build as many funnels and workflows as needed. 
  • Multiple User Logins: Allows more than one user to access the platform. 
  • White-labeling: Rebrand the platform with your agency’s logo and branding. 
  • Advanced Reporting: In-depth reporting and analytics for detailed campaign performance tracking. 
  • Increased Integrations: Access to more integration options with other platforms. 

Best For: 

  • Agencies that are scaling up and need a more robust platform with the flexibility to handle more clients and advanced reporting. 

3. Agency Pro Plan ($497 per month) 

The Agency Pro Plan offers the most advanced features, ideal for large agencies with high demands and clients. 

Features & Benefits: 

  • Everything in the Unlimited Plan: Includes all the features from the Unlimited Plan. 
  • API Access: Full API access for advanced integrations with other systems and platforms. 
  • Multiple Client Accounts: Manage multiple client accounts from a single dashboard. 
  • Priority Support: Access to dedicated support with faster response times. 
  • Advanced Customization: Full control over customization to meet specific client needs. 
  • Dedicated Customer Success Manager: Personal account manager to assist with any issues. 

Best For: 

  • Established agencies managing multiple clients with complex needs who require the highest level of service, customization, and API access. 

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Compare Features: Starter vs. Unlimited vs. Pro 

Here’s a side-by-side comparison of the key features offered in each of the GoHighLevel pricing plans: 

Feature Starter Plan Unlimited Plan Pro Plan 
Pricing $97/month $297/month $497/month 
Funnels & Workflows Limited Unlimited Unlimited 
User Logins Multiple Multiple 
White-labeling No Yes Yes 
API Access No No Yes 
Advanced Reporting Basic Advanced Advanced 
Integrations Limited More integrations Full integrations 
Priority Support No No Yes 

API Access in GoHighLevel Plans 

API access is a significant feature for businesses that need custom integrations with other platforms and tools. API access allows for enhanced automation and syncing of data across various software. The Pro Plan is the only plan that includes full API access, enabling advanced users to create custom solutions and connect GoHighLevel with other CRMs, email services, and third-party applications. 

Rebilling in GoHighLevel Plans 

GoHighLevel’s rebilling feature allows agencies to easily charge clients directly for the services they use. The Unlimited and Pro Plans include options to set up rebilling, which makes it easier for agencies to manage client payments and scale their operations. This is an especially valuable feature for agencies that serve multiple clients and want to streamline their billing process. 

Summary Table for GoHighLevel Pricing Plans 

To make your decision easier, here’s a clear table summarizing the differences between the GoHighLevel pricing plans: 

Plan Pricing Key Features 
Agency Starter Plan $97/month CRM, Email Marketing, Basic Funnels 
Agency Unlimited Plan $297/month Unlimited Funnels, White-labeling, Multiple User Logins 
Agency Pro Plan $497/month API Access, Multiple Client Accounts, Priority Support 

Pro Tip: How to Choose the Best Plan for Your Agency 

When selecting the best GoHighLevel plan, consider the size of your agency and the number of clients you serve. If you’re just starting out and need a budget-friendly solution, the Agency Starter Plan is perfect. For growing agencies with more complex needs, the Unlimited Plan offers more flexibility, while the Pro Plan is best for larger agencies requiring full customization and advanced integrations. 

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Conclusion 

GoHighLevel offers a variety of pricing plans designed to suit agencies of different sizes and needs. Whether you’re a small agency just getting started or an established business with multiple clients, there’s a plan that can fit your requirements. By considering the features and benefits of each plan, you can select the one that will help you scale your agency effectively. 

FAQs 

1. What is the best GoHighLevel plan for a small agency? 

The Agency Starter Plan is the most cost-effective solution for small agencies and startups. 

2. Do I get API access with the Unlimited Plan? 

No, API access is only available in the Agency Pro Plan. 

3. Can I manage multiple clients with GoHighLevel? 

Yes, both the Unlimited and Pro Plans support managing multiple clients. 

4. Is GoHighLevel a CRM platform? 

Yes, GoHighLevel is a full-featured CRM platform with additional marketing automation tools. 

5. Does GoHighLevel offer a free trial? 

GoHighLevel typically offers a 14-day free trial to test the platform before committing to a plan.