Hey there, digital adventurers!

Ever found yourself lost in the midst of so many digital marketing tools, wondering which one to pick? Well, you’re not alone. Two giants that always seem to pop up in this conversation are Kartra and ClickFunnels. So, let’s dive deep into the ocean of online marketing tools and fish out the best catch for you.

If you’re looking for a game-changer to skyrocket your online business, knowing the difference between Kartra and Click Funnels is the golden ticket.



  • Purpose-built as an all-in-one solution.
  • Offers email marketing, landing pages, video hosting, and more.


  • Specifically designed to help you create sales funnels.
  • Does have additional features but its core strength is funnels.

In-depth Dive:

Features :


Landing Page Builder: Easily drag and drop your way to a professional page.

Email Marketing: Built-in autoresponders and broadcasting features.

Affiliate Management: A system to manage and pay affiliates.

Video Hosting: No need for external platforms, host directly!


Funnel Templates: Pre-made templates that are tried and tested.

Follow-Up Funnels: Email marketing made simple.

Membership Sites: Create membership portals for your products.

Affiliate System (Backpack): Manage your own affiliate program.

Ease of Use :

Both platforms provide drag-and-drop builders, but many users have found that ClickFunnels is a bit more beginner-friendly. Kartra, on the other hand, might have a steeper learning curve but offers more in-depth functionalities.


Kartra tends to be a more closed system, relying heavily on its built-in features. ClickFunnels is more open, integrating smoothly with a larger number of third-party apps and tools.

Pricing :

Both tools have various pricing tiers, with ClickFunnels starting at $97/month and Kartra at $99/month. Remember, the best way to decide is by examining which features you truly need and then comparing the value.

What Makes Each Shine:


  • Comprehensiveness: It truly is an all-in-one solution.
  • Video Hosting: A unique feature not found in many competitors.
  • Advanced Analytics: Detailed insights into your campaigns.


  • Funnel Building: It’s in the name! They specialize in this.
  • Community & Resources: Their community and learning resources are top-notch.
  • Marketplace: A place to buy and sell funnels.

Benefits of Each Tool


  • Flexibility & All-in-One: With Kartra, you’re not just getting a tool, you’re getting an entire arsenal. From hosting videos to crafting landing pages and sending out emails – it does it all. For a newbie, it can be a dream come true as it means fewer integrations and fewer potential complications.
  • Affiliate Management: For those looking to run affiliate programs, Kartra’s built-in management system is a gem. It streamlines the process, helping you track and reward your affiliates with ease.
  • Customer Support: Users often praise Kartra for its superior customer support, including detailed tutorials and responsive support agents.


  • Dedication to Funnels: Click Funnels knows its strength and doubles down on it. If you’re aiming to create a killer sales funnel, this platform gives you every possible advantage.
  • Vibrant Community: One of the underrated aspects of Click Funnels is its dedicated community. You’ll find countless tutorials, groups, and even conferences dedicated to maximizing the tool.
  • High-converting Templates: Click Funnels offers a wide variety of templates that are not only visually appealing but are designed for conversions.

Automation Capabilities:

In the era of smart tech, how do our contenders stack up in the automation arena?


Offers an advanced automation workflow. It allows you to create sequences based on user behavior, making your marketing truly responsive. Want to send an email to someone who watched just half of your video? Kartra’s got your back.


While it does offer automation inside its funnels (like email sequences post-signup), it doesn’t match the depth and granularity of Kartra. However, it can integrate with powerful tools like Active Campaign if deep automation is your goal.

Analytics and Reporting:

Data is the lifeblood of digital marketing.


It offers detailed analytics, breaking down everything from open rates in emails to conversion rates on landing pages. It’s almost like having a built-in data analyst.


Provides a clear breakdown of how each funnel is performing. You can quickly see where users drop off, helping you pinpoint areas of improvement.

Design and Customization:


With a vast array of templates, Kartra gives you a head start on design. It’s drag-and-drop, and customization options ensure you can make each page uniquely yours.


Known for its templates – and for a good reason. They’re proven to convert, look professional, and are easily customizable.

User Experience:

Both platforms pride themselves on being user-friendly. But with vast feature sets, there’s always a learning curve.


Might feel overwhelming initially, but their training resources help guide users. The cohesive design across its suite of tools helps once you get the hang of it.


Its intuitive design ensures that even beginners can start building funnels immediately. Plus, with numerous third-party tutorials available, help is never far away.

Online Presence and Training:


Offers Kartra Academy, a treasure trove of training resources to help users get the most out of the platform.


Has Funnel Flix, a Netflix-style training hub filled with courses on everything from traffic generation to funnel hacking.

With all this added insight, it’s time to head towards our final verdict. Remember, both tools are powerhouses in their own right. The best choice often boils down to your specific needs and priorities.

The Final Verdict:

Both tools are powerful and can bring significant value to your online business. If you’re someone who’s looking for a comprehensive platform with a vast array of features, Kartra might be your pick. However, if your primary goal is building and optimizing sales funnels with an engaged community to back you up, ClickFunnels may be the way to go.

Closing Thoughts:

Remember, the best tool will always be the one that fits seamlessly into your business strategy and meets your unique needs. Don’t rush the decision. Take advantage of the free trials or demos both platforms offer. Test the waters, and choose the platform that feels right. After all, in the world of digital marketing, it’s all about taking strategic steps forward. Happy funneling!

Frequently Asked Questions:

  • Which platform is more beginner-friendly?
    • Both platforms are designed with user-friendliness in mind. However, many users find ClickFunnels to be slightly more intuitive right out of the gate due to its focused nature. Kartra, while offering a broader range of features, might have a steeper initial learning curve. But, with its extensive training resources, beginners can quickly find their footing.
  • Do I need other tools if I choose Kartra or Click Funnels?
    • Kartra is designed as an all-in-one solution, meaning you can theoretically run most of your online business using just Kartra. ClickFunnels excels in funnel creation, but for extended functionalities (like advanced email marketing), you might want to integrate third-party tools.
  • How do the pricing models compare in terms of value for money?
    • Both tools offer different pricing tiers. The perceived value often depends on the specific needs of the user. If you’re looking for an all-in-one solution, Kartra might provide more bang for your buck. If your primary goal is to build high-converting funnels and you value a vibrant community, ClickFunnels could offer more value.
  • Is customer support responsive for both platforms?
    • Yes, both platforms are known for their commitment to customer service. Kartra users often praise its in-depth tutorials and responsive support agents. ClickFunnels boasts a large community, ensuring that if you ever run into issues, help isn’t far away.
  • Which platform offers better analytics and insights?
    • Both platforms provide robust analytics. Kartra gives a detailed breakdown across its suite of tools, offering insights from email open rates to landing page conversions. ClickFunnels focuses on funnel analytics, showing you where users drop off, helping pinpoint areas of improvement.