Choosing the right Customer Relationship Management (CRM) system can significantly impact your business growth, efficiency, and customer engagement. HubSpot has long been a dominant player in the CRM space, with over 184,000 customers across 120+ countries. Meanwhile, GoHighLevel has rapidly gained traction among marketing agencies and businesses looking for an all-in-one automation platform that replaces multiple tools.
While HubSpot is known for its scalable CRM and strong integrations, GoHighLevel offers advanced automation, built-in sales funnels, and white-labeling for agencies. This comparison will break down their key features, pricing, automation tools, and overall usability to help you decide which CRM best fits your needs.
Table of Contents
Quick Overall Comparison
The table below provides a side-by-side comparison of GoHighLevel and HubSpot, helping you quickly understand which platform is best suited for your business needs.
Feature | GoHighLevel 🏆 (Best for Agencies & Marketers) | HubSpot 🏆 (Best for Small Businesses & Enterprises) |
Best For | Digital marketing agencies, coaches, and freelancers | Small businesses, enterprises, and sales teams |
Pricing | Starts at $97/month | Free plan available, premium starts at $15/month |
CRM Capabilities | Strong, agency-focused | Full-featured CRM with lead tracking |
Email & SMS Automation | ✅ Included in all plans | ❌ Limited in free plan, requires paid upgrades |
Sales Funnels | ✅ Built-in funnel builder | ❌ Requires third-party integrations |
Marketing Automation | ✅ Advanced automation tools | ✅ Strong but costly in paid plans |
Checkout Pages & Payments | ✅ Native checkout with Stripe & PayPal | ❌ No built-in checkout, third-party required |
White-Labeling | ✅ Available for agencies | ❌ Not available |
Integrations | ❌ Limited (Zapier-based) | ✅ 500+ integrations available |
Lead Scoring | ❌ Not included | ✅ Available in premium plans |
Customer Support | ✅ Live chat & community support | ✅ 24/7 support for paid plans |
Ease of Use | Moderate learning curve | Beginner-friendly, intuitive UI |
Mobile App | ✅ Yes, but limited features | ✅ Full CRM functionality in mobile app |
Scalability | ✅ Best for agencies managing multiple clients | ✅ Scales well for small to large businesses |
Overview
Choosing between GoHighLevel and HubSpot can be challenging, especially since both platforms cater to different needs. GoHighLevel is built primarily for marketing agencies, while HubSpot is an all-in-one CRM solution for businesses of all sizes. Below, we break down their features, strengths, and weaknesses.

What is GoHighLevel?
GoHighLevel is an all-in-one marketing and CRM platform designed for digital agencies. It combines automation, lead tracking, sales funnels, and client management in a single dashboard. Unlike traditional CRMs, GoHighLevel focuses on white-label solutions, enabling agencies to resell services under their branding.

What is HubSpot?
HubSpot is one of the most recognized CRM platforms, widely used across industries. It provides a scalable solution for businesses, with tools for email marketing, automation, customer support, and analytics. With its free CRM plan, HubSpot is particularly appealing to startups and small businesses.
User Interface
A CRM’s user interface determines how easy it is to navigate and use. Let’s compare how GoHighLevel and HubSpot perform in this area.
GoHighLevel
GoHighLevel offers a dashboard-focused experience tailored for marketing agencies. While the design is feature-rich, new users may find it overwhelming.
- The interface is heavily optimized for agency workflows.
- Customization options exist, but not as intuitive.
- Learning curve is moderate, requiring some training.
HubSpot
HubSpot is known for its clean and user-friendly interface. Everything from email campaigns to automation can be managed with drag-and-drop tools.
- Simple navigation ensures a beginner-friendly experience.
- Features are intuitively placed, requiring minimal learning.
- Best for businesses that want a hassle-free setup.
Comparison Table: User Interface
Factor | GoHighLevel | HubSpot |
Ease of Use | Moderate | Beginner-friendly |
Learning Curve | Requires time to master | Very easy to use |
Customization | Limited UI customization | Highly customizable |
🏆 Winner: HubSpot
Marketing & Automation
Both platforms excel in marketing automation, but GoHighLevel is built specifically for agencies, while HubSpot provides general marketing automation features.
GoHighLevel
GoHighLevel provides a complete marketing automation suite, making it a powerful tool for agencies managing multiple clients.
- Advanced automation workflows, including SMS, email, and voice drops.
- Built-in sales funnels and white-label solutions.
- Best for agencies that need all-in-one automation tools.
HubSpot
HubSpot offers email marketing and automation features, but advanced automation is restricted in its free plan.
- Lead scoring and customer journey tracking available.
- Basic automation tools included in the free version.
- Requires integrations for advanced funnel-building.
Comparison Table: Marketing & Automation
Feature | GoHighLevel | HubSpot |
Marketing Automation | Advanced | Available but limited in free plan |
Email Campaigns | Built-in | Included |
Lead Scoring | Not available | Available |
🏆 Winner: GoHighLevel
Sales & CRM Capabilities
GoHighLevel
GoHighLevel provides a basic CRM with strong automation tools, but it’s mainly optimized for agencies rather than standalone businesses.
- Pipeline tracking available but not as advanced.
- Best for agencies handling client businesses.
HubSpot
HubSpot offers one of the most comprehensive CRMs with advanced features tailored for sales teams.
- Full-featured sales pipeline management.
- Free CRM plan with premium sales tools available.
Comparison Table: Sales & CRM
Feature | GoHighLevel | HubSpot |
Sales Pipeline | Basic | Advanced |
Lead Management | Yes | Yes |
Free CRM | No | Yes |
🏆 Winner: HubSpot
Email Marketing & Automation
Email marketing plays a critical role in business growth, enabling companies to nurture leads and maintain customer relationships. Both GoHighLevel and HubSpot offer email marketing features, but they differ in functionality. GoHighLevel provides a more agency-focused automation suite, while HubSpot integrates email marketing with its powerful CRM tools. Let’s see how they compare.
GoHighLevel
GoHighLevel is designed for digital marketing agencies that require high-level automation. Unlike traditional email marketing tools, it allows users to automate emails, SMS, and even voicemail drops within a single workflow. Agencies can set up white-labeled email campaigns and provide them to clients under their branding.
- Built-in email automation for customer follow-ups.
- Integrated SMS and voicemail automation to increase engagement.
- Drag-and-drop email builder for easy template creation.
- GoHighLevel White-label options allow agencies to resell email marketing services.
HubSpot
HubSpot provides a more business-oriented email marketing solution, where automation is deeply integrated with the CRM. While it has robust features, advanced automation requires a paid plan. This makes it a great choice for businesses looking to scale their email marketing gradually.
- Free email marketing tools with a limited plan.
- Advanced lead nurturing workflows available in premium versions.
- A/B testing capabilities to optimize campaign performance.
- Seamless CRM integration helps businesses track and analyze email interactions.
Comparison Table: Email Marketing & Automation
Feature | GoHighLevel | HubSpot |
Email Automation | Advanced | Available, but limited in free plan |
Drip Campaigns | Yes | Yes |
SMS & Voicemail Automation | Yes | No |
A/B Testing | No | Yes |
🏆 Winner: GoHighLevel
Sales Funnels & Campaigns
Sales funnels help businesses guide potential customers through the buying journey. GoHighLevel is built around automation and funnel building, while HubSpot focuses more on lead nurturing through CRM-driven campaigns.
GoHighLevel
GoHighLevel is an all-in-one funnel builder, allowing agencies and businesses to create fully automated sales pipelines. Its seamless integration with email, SMS, and landing pages makes it ideal for agencies looking to scale their marketing efforts.
- Pre-built sales funnels designed for different industries.
- Drag-and-drop funnel editor for simple customization.
- Multiple campaign automation (email, SMS, voicemail).
HubSpot
HubSpot provides landing page and email campaign features, but its funnel-building tools are not as comprehensive. It is best suited for businesses that want to use CRM-driven sales strategies rather than automation-heavy funnels.
- Landing pages and forms to collect leads.
- Sales automation workflows, but limited in free plan.
- Strong CRM integration helps track customer journeys.
Comparison Table: Sales Funnels & Campaigns
Feature | GoHighLevel | HubSpot |
Funnel Builder | Yes | Limited |
Drag & Drop Editor | Yes | Yes |
Pre-built Templates | Yes | Yes |
Sales Campaigns | Yes | Yes |
🏆 Winner: GoHighLevel
Checkout Pages & Payments
A smooth checkout experience improves conversions, making payment integration a key feature of any CRM platform. GoHighLevel has a built-in checkout system, while HubSpot requires third-party integrations.
GoHighLevel
GoHighLevel simplifies payments by offering built-in checkout pages and direct Stripe & PayPal integration. This makes it easier for businesses to set up one-click payments without relying on third-party tools.
- One-click upsells & downsells to increase revenue.
- Seamless integration with Stripe & PayPal.
- Subscription-based payment options available.
HubSpot
HubSpot does not have native checkout pages, requiring users to rely on third-party tools like Stripe and Shopify. This adds an extra layer of complexity for businesses that want a simple, built-in payment system.
- No built-in checkout pages.
- Requires integrations with Stripe or Shopify.
- Limited upsell and downsell capabilities.
Comparison Table: Checkout Pages & Payments
Feature | GoHighLevel | HubSpot |
Built-in Checkout Pages | Yes | No |
Payment Integration | Stripe, PayPal | Third-party only |
One-Click Upsells | Yes | No |
🏆 Winner: GoHighLevel
Pricing
Pricing plays a crucial role in choosing the right CRM for your business. While GoHighLevel offers an all-in-one pricing structure with unlimited access to its core features, HubSpot follows a tiered pricing model, making it affordable for beginners but expensive for those needing advanced tools. Let’s break down the cost of each platform and what you get with each plan.
GoHighLevel Pricing
GoHighLevel keeps things simple with two main pricing tiers. Unlike HubSpot, which requires multiple add-ons, GoHighLevel includes nearly all features in one package, making it an ideal choice for agencies and marketers.

GoHighLevel Pricing Plans:
- $97/month – Single Location Plan
- Full CRM suite
- Unlimited sales funnels and landing pages
- Email, SMS, and voicemail automation
- Appointment scheduling
- Pipeline management
- $297/month – Agency Unlimited Plan
- Everything in the Single Location Plan
- Manage unlimited client accounts
- White-label solutions
- Additional API access
HubSpot Pricing
HubSpot provides a free CRM plan, which is great for small businesses just getting started. However, the real power of HubSpot is locked behind expensive paid plans. Each module—Marketing Hub, Sales Hub, and Service Hub—has its own pricing, meaning you may need to pay for multiple plans to get all the features.

HubSpot Pricing Plans:
- Free Plan ($0/month)
- Contact management
- Basic email marketing
- Landing pages and live chat
- Starter Plan ($45/month per Hub)
- Everything in the Free Plan
- Email automation
- Basic sales automation
- Payment processing
- Professional Plan ($800/month per Hub)
- Advanced email marketing automation
- Custom reporting & analytics
- Advanced sales pipeline automation
- Multi-touch revenue attribution
- Enterprise Plan ($3,600/month per Hub)
- AI-powered lead scoring
- Custom event-based automation
- Premium customer support
- Advanced permissions and team management
Pricing Comparison Table
Feature | GoHighLevel ($97-$497/month) | HubSpot ($0-$3,600/month) |
Free Plan | ❌ No Free Plan | ✅ Yes, but with limited features |
All-in-One Pricing | ✅ Yes, includes CRM, automation, and marketing tools | ❌ No, separate pricing for Marketing, Sales, and Service Hubs |
Email & SMS Automation | ✅ Included in all plans | ❌ Requires expensive upgrades |
Sales Funnels | ✅ Included in all plans | ❌ Requires third-party integrations |
White-Label Options | ✅ Yes (in higher plans) | ❌ No |
Client Management | ✅ Unlimited in agency plans | ❌ Requires expensive add-ons |
Custom Branding (SaaS) | ✅ Available in SaaS Pro Plan | ❌ Not available |
Pricing for Full Suite | 💰 $297/month for unlimited clients | 💰 Over $3,600/month for full suite |
🏆 Winner: GoHighLevel for agencies, HubSpot for small businesses needing a free plan.
Conclusion
When comparing GoHighLevel vs HubSpot, the choice depends on business type and needs.
- GoHighLevel is the best choice for agencies looking for all-in-one automation tools, sales funnels, and built-in payment processing.
- HubSpot is better for small businesses that want an easy-to-use CRM with email marketing and integrations.
Who Wins?
🏆 For Agencies → GoHighLevel
🏆 For Small Businesses → HubSpot
FAQs
1. What types of businesses are best suited for GoHighLevel?
GoHighLevel is perfect for marketing agencies, small businesses, and consultants looking for cost-effective solutions.
2. Is HubSpot worth the high price tag for small businesses?
HubSpot’s premium tools may be overkill for small businesses, but its free plan offers value.
3. Can GoHighLevel integrate with other platforms easily?
GoHighLevel’s integrations are limited, but it supports essential tools like Zapier.
4. How does HubSpot handle customer support?
HubSpot offers 24/7 support through live chat, email, and a comprehensive knowledge base.
5. Is GoHighLevel good for scaling businesses?
Absolutely! GoHighLevel’s pricing and automation tools make it scalable for growing businesses.