When it comes to managing and scaling your online business, choosing the right platform is a game-changer. GrooveFunnels and Kartra are two of the leading all-in-one platforms, offering a suite of tools for sales funnels, marketing automation, and online business management. But which one is right for you?
Did you know? Businesses that leverage funnel-building platforms can see a 27% increase in sales conversions. In this article, we’ll compare GrooveFunnels and Kartra, covering features, pricing, pros, cons, and more to help you make the best choice.
| Disclaimer: This article is for informational purposes only. Verify features and pricing on the official GrooveFunnels and Kartra websites as details may change over time. |
Table of Contents
GrooveFunnels vs. Kartra: Quick & Fun Comparison
| Feature | GrooveFunnels | Kartra |
| Ease of Use | Slight learning curve, but free plan available ✅ | Beginner-friendly with intuitive tools ✅ |
| Onboarding | Video tutorials + Facebook community support | Video guides + Kartra Academy |
| Sales Funnels | Drag-and-drop funnel builder with free plan ✅ | Advanced tools for pros |
| Marketing Automation | Email, SMS, and behavioral triggers ✅ | Focused on email only ❌ |
| CRM & Lead Management | Basic CRM with tagging ✅ | Basic CRM with tagging ✅ |
| Courses & Memberships | Built-in course builder + gamification | Great for courses but no certificates ❌ |
| Webinars | Native webinar feature built-in ✅ | Built-in webinar hosting |
| Landing Pages | Free templates, but needs improvement | Beautiful templates (extra setup needed) |
| Integrations | Growing library of third-party integrations ✅ | Limited external tools |
| Customer Support | Ticket-based support, Facebook group | 24/7 live chat (higher plans) |
| Pricing | Free plan + Paid plans start at $99/month ✅ | Starts at $119/month |
| Free Trial | Lifetime free plan (limited features) ✅ | 30 days |
| Agency Features | Basic tools, but no white-label SaaS ❌ | Advanced, including white-label SaaS ✅ |
| Multi-Channel | Email, social media, and video hosting ✅ | Email-focused only ❌ |
| Updates | Regular updates with new features ✅ | Stable but infrequent updates ⚙ |
What is GrooveFunnels?
GrooveFunnels is an all-in-one digital marketing platform designed for entrepreneurs, marketers, and business owners who want to create sales funnels, websites, and online stores—without relying on multiple third-party tools.
Originally launched in 2020 by Mike Filsaime (co-founder of Kartra), GrooveFunnels aims to offer a complete marketing and sales solution, with a special focus on affordability. It provides essential tools like funnel builders, email marketing automation, membership sites, and even webinar hosting—all within a single ecosystem.
Who Is GrooveFunnels For?
GrooveFunnels is great for:
✅ Solopreneurs and small business owners looking for a cost-effective solution
✅ Marketers and course creators who need funnel-building and automation tools
✅ Affiliate marketers who want to promote products with an in-built system
✅ eCommerce businesses needing a sales-driven website builder
If you need a marketing platform with free lifetime access to basic tools, GrooveFunnels is an attractive choice.
What is Kartra?
Kartra is a premium all-in-one marketing platform designed to streamline online business operations. It allows users to build sales funnels, create membership sites, manage email marketing campaigns, and automate customer interactions.
Developed by the team behind WebinarJam and EverWebinar, Kartra officially launched in 2018. Since then, it has gained popularity among digital marketers who need an all-inclusive solution without relying on external integrations.
Who Is Kartra For?
Kartra is best suited for:
✅ Digital marketers and online business owners looking for an all-in-one platform
✅ Coaches, consultants, and educators hosting courses and memberships
✅ Businesses that rely on advanced automation and lead management
✅ Agencies needing a reliable sales and marketing automation system
If you’re looking for a polished, feature-rich platform with strong automation and a seamless user experience, Kartra is a solid choice.
GrooveFunnels vs. Kartra – Key Similarities and Differences
After testing both GrooveFunnels and Kartra, I’ve identified some key similarities and major differences. Let’s break it down!
Similarities
Both GrooveFunnels and Kartra are premium all-in-one marketing platforms that aim to replace multiple tools, saving businesses from juggling multiple subscriptions. While their features vary, they both offer:
✅ Sales funnel builders for seamless lead generation
✅ Affiliate management tools to help scale your business
✅ Course & membership site hosting for selling digital programs
✅ Client management dashboards for businesses handling multiple projects
If you’re looking for a comprehensive business solution, both platforms provide the essential tools to streamline operations. Plus, they offer free trials so you can test them out before committing:
- GrooveFunnels: Free plan with limited features ✅
- Kartra: 30-day trial ✅
Differences
Despite their similarities, GrooveFunnels and Kartra cater to different audiences with distinct strengths.
| Feature | GrooveFunnels | Kartra |
| Ideal For | Marketers, small businesses, and solopreneurs | Course creators, online businesses, and agencies |
| Pricing Model | Free plan available + Paid plans starting at $99/month ✅ | No free plan, paid plans start at $119/month |
| Ease of Use | Slight learning curve, but feature-rich | Beginner-friendly with an intuitive dashboard |
| Sales Funnels | Drag-and-drop builder, but still improving | Advanced funnel tools for professionals |
| Automation & CRM | Basic automation, growing features | Advanced automation with tagging and workflows ✅ |
| Courses & Memberships | Built-in membership sites with gamification | No certification system for courses ❌ |
| SaaS Mode | ❌ No SaaS resale option | ✅ Offers agency white-label SaaS resale |
| User Limits | Free plan has limits, paid plans offer more flexibility | Plans come with usage restrictions |
| Webinar Hosting | ✅ Built-in webinar tools | ✅ Built-in webinar hosting |
| Sub-Accounts | No dedicated sub-accounts | ❌ No sub-account management |
| Integrations | Expanding third-party integrations ✅ | Limited integrations compared to competitors |
User Experience & Interface
A marketing platform’s usability is crucial, whether you’re a novice or an experienced marketer.
GrooveFunnels
GrooveFunnels offers a modern, intuitive interface with a drag-and-drop builder for creating landing pages, sales funnels, and websites. Its dashboard is designed for ease of use, allowing users to navigate between different tools seamlessly. However, as GrooveFunnels is still expanding its features, some users might encounter occasional learning curves when exploring newer functionalities.
Kartra
Kartra provides a sleek and user-friendly interface, emphasizing a cohesive experience across its suite of tools. The platform’s design ensures that users can easily access features like email marketing, sales funnels, and membership sites without feeling overwhelmed. Comprehensive onboarding resources, including video tutorials and the Kartra Academy, assist users in mastering the platform efficiently.
Comparison Table: User Experience
| Feature | GrooveFunnels | Kartra |
| Ease of Use | Modern interface with drag-and-drop builder; minor learning curve for new features | Sleek and intuitive design; user-friendly navigation |
| Dashboard Design | Clean layout facilitating easy access to tools | Cohesive interface ensuring seamless transitions between features |
| Learning Curve | Generally low, with slight increases as new tools are introduced | Minimal, supported by extensive onboarding resources |
| Onboarding Support | Tutorials, community support, and growing knowledge base | Video guides, Kartra Academy, and detailed documentation |
🌟 Winner: Kartra
While both platforms prioritize user experience, Kartra’s mature and polished interface, combined with its extensive onboarding resources, offers a slightly more refined experience for users.
Pricing
Understanding the pricing structures is essential to determine which platform offers the best value for your investment.
GrooveFunnels
GrooveFunnels provides a range of pricing options to cater to different user needs:
- Base Plan (Free): Access to GrooveSell, GrooveAffiliate, and GroovePages Lite, allowing users to create up to three websites.
- Silver Plan ($99/month): Includes GroovePages Pro, GrooveSell, GrooveAffiliate, GrooveMember, GrooveMail, and GrooveVideo.
- Gold Plan ($199/month): Offers all Silver features plus GrooveBlog, GrooveCalendar, GrooveDesk, GrooveSurvey, and GrooveQuiz.
- Platinum Plan ($299/month): Encompasses all Gold features along with GrooveWebinars (Live and Automated), GroovePages for Shopify, and GrooveKart.
Additionally, GrooveFunnels has offered a Lifetime Deal for a one-time payment, granting lifetime access to all features. However, availability and pricing details for this deal can vary over time.
Kartra
Kartra offers four distinct pricing tiers:
- Starter Plan ($119/month): Includes 1 custom domain, up to 2,500 leads, unlimited emails and SMS, and access to core features like Kartra Pages, Kartra Leads, and Kartra Funnels & Campaigns.
- Growth Plan ($229/month): Provides 3 custom domains, up to 12,500 leads, and additional features such as webinars for up to 300 attendees, advanced automations, affiliate management, and surveys & quizzes.
- Professional Plan ($549/month): Offers 5 custom domains, up to 25,000 leads, and advanced tools including real-time funnel analytics, webinars for up to 1,000 attendees, and helpdesk live chat.
- Enterprise Plan ($999/month): Designed for large businesses, this plan includes 50 custom domains, up to 250,000 leads, and all features available in the Professional plan, plus webinars for up to 5,000 attendees and support for 50 team members.
Kartra also provides annual billing options with discounts, reducing the monthly cost when paid annually.
Comparison Table: Pricing
| Plan | GrooveFunnels Pricing | Kartra Pricing |
| Entry-Level | Free plan available | Starter Plan at $119/month |
| Mid-Tier | Silver Plan at $99/month | Growth Plan at $229/month |
| High-Tier | Gold Plan at $199/month | Professional Plan at $549/month |
| Top-Tier | Platinum Plan at $299/month | Enterprise Plan at $999/month |
| Annual Discounts | Not specified | Available, offering up to 22% savings when billed annually |
🌟 Winner: GrooveFunnels
GrooveFunnels offers a free plan and more affordable pricing tiers, making it a cost-effective choice for users seeking essential marketing tools without a significant financial commitment.
Email Marketing
Email marketing is an essential tool for nurturing leads, maintaining customer relationships, and increasing sales. A powerful email marketing platform should offer automation, segmentation, analytics, and personalization to improve engagement.
GrooveFunnels
GrooveFunnels comes with GrooveMail, its built-in email marketing automation tool. It allows users to send broadcast emails, set up email sequences, and automate campaigns based on user behavior. The tool supports tagging and segmentation, enabling marketers to create personalized email experiences. However, since GrooveMail is still relatively new, it may lack some of the advanced automation features that more mature platforms offer. Additionally, some users have reported occasional delays in email deliverability.
Kartra
Kartra includes KartraMail, an advanced email marketing solution designed for automation and lead nurturing. It offers an intuitive drag-and-drop sequence builder, making it easy to create complex workflows. KartraMail allows users to segment contacts based on their behavior, track engagement metrics (such as open rates and click-through rates), and conduct split-testing for subject lines and email content. The platform also includes behavioral tagging, allowing marketers to deliver highly targeted email campaigns. KartraMail is well-established, making it a reliable choice for businesses that need a robust email automation system.
Comparison Table: Email Marketing
| Feature | GrooveFunnels (GrooveMail) | Kartra (KartraMail) |
| Broadcast Emails | ✅ Yes | ✅ Yes |
| Automation Sequences | ✅ Yes | ✅ Yes |
| Advanced Segmentation | ❌ Limited | ✅ Yes |
| Behavioral Tagging | ❌ Basic | ✅ Yes |
| Split-Testing | ❌ No | ✅ Yes |
| Deliverability Tracking | ✅ Yes | ✅ Yes |
🌟 Winner: Kartra
KartraMail offers a more advanced and refined email marketing system with better segmentation, behavioral tagging, and A/B testing, making it the superior choice for businesses that heavily rely on email marketing.
Integrations
Integrations are essential for seamlessly connecting your marketing platform with other tools like payment processors, email marketing services, CRM software, and webinar platforms. The more integrations a platform offers, the more flexibility and automation you can achieve in your business processes.
GrooveFunnels
GrooveFunnels provides integrations with popular third-party apps across various categories, including payment gateways, email marketing tools, webinar software, and analytics platforms. Currently, GrooveFunnels integrates with:
- Payment Gateways: PayPal, Stripe, Authorize.net, GroovePay (its own payment processing service)
- Email Marketing & CRM: ActiveCampaign, Mailchimp, Aweber, GetResponse, and its built-in GrooveMail
- Webinars & Streaming: GoToWebinar, WebinarJam, Zoom, StreamYard
- E-commerce: Shopify, Printful, and GrooveKart (its built-in e-commerce platform)
- Other: Zapier for connecting to thousands of additional apps
Since GrooveFunnels is still evolving, some integrations are being added gradually, and a few popular third-party services may still be missing. However, the platform aims to provide an all-in-one experience, reducing the need for extensive third-party integrations.
Kartra
Kartra offers a well-established range of integrations, ensuring that businesses can seamlessly connect with their preferred tools. Kartra integrates with:
- Payment Gateways: PayPal, Stripe, Authorize.net
- Email Marketing & CRM: Mailchimp, ActiveCampaign, ConvertKit, and KartraMail (its built-in email marketing tool)
- Webinars & Streaming: EverWebinar, WebinarJam
- Membership & Learning Platforms: Kajabi, Thinkific, Teachable
- Other: Zapier for extended third-party integrations
Unlike GrooveFunnels, Kartra has a mature and stable integration system, ensuring smooth compatibility with third-party apps. However, Kartra is not an open ecosystem, meaning that if an integration is not officially supported, you may have difficulty connecting it to the platform.
Comparison Table: Integrations
| Feature | GrooveFunnels | Kartra |
| Payment Gateways | ✅ PayPal, Stripe, Authorize.net, GroovePay | ✅ PayPal, Stripe, Authorize.net |
| Email Marketing Integrations | ✅ Mailchimp, ActiveCampaign, Aweber, GetResponse | ✅ Mailchimp, ActiveCampaign, ConvertKit |
| Webinar Integrations | ✅ Zoom, GoToWebinar, WebinarJam | ✅ EverWebinar, WebinarJam |
| E-commerce Integrations | ✅ Shopify, Printful, GrooveKart | ❌ Limited |
| Zapier Support (Third-Party Apps) | ✅ Yes | ✅ Yes |
| Membership/Learning Platforms | ❌ Limited | ✅ Kajabi, Thinkific, Teachable |
🌟 Winner: Kartra
Kartra has a more established integration system with a stable set of third-party apps and services. If your business relies heavily on third-party software and you need more predictable and seamless integrations, Kartra is the better choice. However, GrooveFunnels is catching up and offers better integration options for e-commerce businesses.
Membership Sites
Membership sites allow businesses to create exclusive content for their audience, generate recurring revenue, and build a community. The best membership platforms provide secure access, content dripping, progress tracking, and a seamless user experience.
GrooveFunnels
GrooveFunnels includes GrooveMember, a membership site builder that allows users to create and manage online courses and gated content. It supports multiple access levels, drip content, and progress tracking. The platform provides a simple drag-and-drop interface, making it easy for users to build their membership sites without coding knowledge. However, as GrooveFunnels is still evolving, some advanced features (such as community-building tools and in-depth analytics) are still in development.
Kartra
Kartra features a robust membership management system that enables users to create structured membership portals. It includes features like drip-fed content, quizzes, progress tracking, and advanced analytics to monitor member engagement. Additionally, Kartra’s membership sites integrate seamlessly with its email automation and sales funnel tools, allowing for a highly automated experience. Users can also create multiple-tiered access levels and provide a smooth user experience with an intuitive UI.
Comparison Table: Membership Sites
| Feature | GrooveFunnels (GrooveMember) | Kartra (Membership Site) |
| Multiple Access Levels | ✅ Yes | ✅ Yes |
| Drip Content | ✅ Yes | ✅ Yes |
| Progress Tracking | ✅ Yes | ✅ Yes |
| Quizzes & Assessments | ❌ No | ✅ Yes |
| Community Features | ❌ No | ✅ Yes |
| Advanced Analytics | ❌ Limited | ✅ Yes |
🌟 Winner: Kartra
Kartra offers a more comprehensive membership site experience, with additional features like quizzes, in-depth analytics, and seamless integration with its automation tools. If you need a more powerful and flexible membership system, Kartra is the better choice.
Video Hosting
Video hosting is essential for businesses that rely on video content for marketing, training, and product demonstrations. A good video hosting solution should allow customization, analytics, and seamless integration with other marketing tools.
GrooveFunnels
GrooveFunnels includes GrooveVideo, an integrated video hosting solution that allows users to upload, host, and manage videos without relying on third-party platforms like YouTube or Vimeo. It supports autoplay, embedding, and basic analytics, enabling users to track video engagement. However, since GrooveVideo is still evolving, some advanced features like in-video call-to-actions and tagging viewers based on behavior are currently limited or under development.
Kartra
Kartra comes with Kartra Video, a more mature and feature-rich video hosting platform. It allows users to add call-to-action buttons, tag viewers based on watch time, and analyze engagement metrics in real-time. One of its standout features is its ability to trigger automated email sequences based on viewer interactions, making it a powerful tool for nurturing leads. Kartra Video also supports A/B testing for video thumbnails to optimize engagement.
Comparison Table: Video Hosting
| Feature | GrooveFunnels (GrooveVideo) | Kartra (Kartra Video) |
| Video Upload & Hosting | ✅ Yes | ✅ Yes |
| In-Video Call-to-Actions | ❌ No | ✅ Yes |
| Viewer Tagging | ❌ No | ✅ Yes |
| Engagement Analytics | ✅ Basic | ✅ Advanced |
| A/B Testing for Thumbnails | ❌ No | ✅ Yes |
🌟 Winner: Kartra
Kartra Video is the superior choice for businesses that require advanced video engagement tracking, behavioral tagging, and automation capabilities. If your strategy heavily relies on video content, Kartra offers a more powerful solution than GrooveFunnels.
Page Builder
A powerful page builder is critical for creating high-converting landing pages, sales funnels, and websites. It should be user-friendly, fast-loading, and flexible for customization.
GrooveFunnels
GrooveFunnels comes with GroovePages, an advanced page builder that utilizes a drag-and-drop interface to simplify website and funnel creation. It offers modern, sleek templates, and the pages load faster due to their updated coding framework. GroovePages is also fully mobile-optimized and allows for deep customization without requiring coding knowledge. However, since GrooveFunnels is still evolving, some integrations and templates are still being added.
Kartra
Kartra includes Kartra Pages, a drag-and-drop page builder with a wide range of pre-built, high-converting templates. It allows users to design sales pages, landing pages, checkout pages, and opt-in pages with ease. Kartra’s page builder is powerful but may feel slightly outdated compared to GroovePages’ modern interface. Additionally, some users report slightly slower loading times due to the platform’s older architecture.
Comparison Table: Page Builder
| Feature | GrooveFunnels (GroovePages) | Kartra (Kartra Pages) |
| Drag-and-Drop Builder | ✅ Yes | ✅ Yes |
| Template Variety | ✅ Wide selection | ✅ Wide selection |
| Page Load Speed | ✅ Fast | ❌ Slightly slower |
| Mobile Optimization | ✅ Fully optimized | ✅ Fully optimized |
| User Interface | ✅ Modern and sleek | ❌ Dated look |
🌟 Winner: GrooveFunnels
GroovePages is the better choice due to its modern, faster-loading pages and user-friendly interface. If speed and ease of use are your priorities, GrooveFunnels wins in this category.
Customer Support
Reliable customer support is crucial for resolving issues quickly and ensuring a seamless user experience. The best platforms provide multiple support channels, fast response times, and an active user community.
GrooveFunnels
GrooveFunnels offers email and live chat support, along with an active community forum where users can ask questions and share solutions. The team is actively working on improving support, but due to GrooveFunnels being relatively new, some users report delays in response times. However, they offer step-by-step tutorials and webinars to help users navigate the platform.
Kartra
Kartra has a well-established customer support system, including live chat, a ticketing system, and a comprehensive knowledge base. Users also have access to detailed video tutorials and a large online community. Since Kartra is a more mature platform, response times are generally faster, and the support team is highly knowledgeable about the product.
Comparison Table: Customer Support
| Feature | GrooveFunnels | Kartra |
| Live Chat Support | ✅ Yes | ✅ Yes |
| Email Support | ✅ Yes | ✅ Yes |
| Knowledge Base & Tutorials | ✅ Yes | ✅ Yes |
| Community Engagement | ✅ Active | ✅ Active |
| Response Time | ❌ Sometimes slow | ✅ Fast |
🌟 Winner: Kartra
Kartra has a more established and reliable customer support system, with faster response times and extensive knowledge resources. If customer service is a top priority, Kartra is the better option.
Pros and Cons of GrooveFunnels
Pros
✅ Free Plan Available
GrooveFunnels offers a free plan with essential tools, making it a great option for beginners and budget-conscious entrepreneurs.
✅ Drag-and-Drop Page Builder
The intuitive drag-and-drop builder makes it easy to create landing pages and funnels without coding knowledge.
✅ All-in-One Solution
GrooveFunnels includes website building, email marketing, membership sites, and eCommerce tools, reducing the need for multiple software subscriptions.
✅ Lifetime Deal (Limited Time Offer)
Users who opt for GrooveFunnels’ lifetime deal can get full access to all features for a one-time payment, saving money in the long run.
✅ Built-In Webinar & Video Hosting
Unlike many competitors, GrooveFunnels includes built-in webinar hosting and video marketing tools, eliminating the need for third-party integrations.
✅ Active Community Support
GrooveFunnels has a strong Facebook community and learning resources, helping users navigate the platform with ease.
Cons
❌ Still in Development
Some features are still being refined, and users might encounter occasional bugs or unfinished tools.
❌ Steeper Learning Curve
While the platform offers a lot, the vast number of features can be overwhelming for new users.
❌ Limited Third-Party Integrations
GrooveFunnels is still expanding its integration list, so it may not connect seamlessly with all external tools.
❌ Customer Support Can Be Slow
Users have reported delays in getting responses from customer support, especially on the free plan.
Pros and Cons of Kartra
Pros
✅ Easy Onboarding with a Welcome Video & Interactive Guide
Kartra makes it simple for new users to get started with a step-by-step guide and an interactive walkthrough.
✅ Strong Community & Reliable Support
With an active Facebook group, helpful tutorials, and Kartra Academy, users have access to a wealth of resources.
✅ 30-Day Free Trial
Kartra provides a full month to test out its features before committing, making it a risk-free option for new users.
✅ Powerful Sales Funnel Features
Kartra’s advanced funnel-building tools allow users to create optimized sales sequences with automation and tracking.
✅ Comprehensive Membership & Course Hosting
Unlike some competitors, Kartra offers an easy-to-use course builder with membership management features.
✅ All-in-One Marketing Suite
Kartra includes landing pages, automation, email marketing, membership sites, and affiliate management—all in one platform.
Cons
❌ Expensive Compared to Competitors
Kartra’s pricing is on the higher side, making it less ideal for beginners on a tight budget.
❌ Limited Third-Party Integrations
Kartra doesn’t integrate with as many external tools, which can be restrictive for users relying on specific software.
❌ Usage Caps on Certain Features
Some plans limit the number of contacts, team members, and emails, which could be a constraint for growing businesses.
❌ No Free Plan
Unlike GrooveFunnels, Kartra does not offer a free plan, requiring users to commit to a paid subscription.
Which One Should You Choose?
💡 Go with GrooveFunnels if:
✅ You’re on a budget and want a free plan or a lifetime deal.
✅ You need an all-in-one solution with website and funnel-building tools.
✅ You want built-in webinar hosting and video marketing features.
✅ You’re comfortable dealing with occasional feature updates and improvements.
💡 Go with Kartra if:
✅ You need a polished, professional platform with strong automation.
✅ You want powerful funnel-building tools and optimized sales sequences.
✅ You’re looking for a structured membership/course hosting system.
✅ You prefer reliable customer support and onboarding guidance.
Final Thoughts
After breaking down the key differences between GrooveFunnels and Kartra, which platform aligns best with your business goals?
- GrooveFunnels shines with its free plan, drag-and-drop builder, and lifetime deal, making it an attractive choice for beginners and budget-conscious users.
- Kartra offers a more refined, automation-driven experience, making it a solid pick for serious entrepreneurs and businesses looking for a reliable, all-in-one marketing platform.
👉 Winner? If you need a free or one-time-payment solution, GrooveFunnels is the way to go. If you want a well-polished, high-converting sales system, Kartra takes the lead.
But don’t just take my word for it—both platforms offer free trials, so why not test them out and see which one fits your needs best? 🚀
Also Read: https://appsaware.com/kartra-templates/
FAQs
1. Can I switch between GrooveFunnels and Kartra?
Yes, data export and import are possible, but manual adjustments may be needed.
2. Which platform is better for webinar hosting?
GrooveFunnels includes built-in webinar tools, while Kartra requires third-party integrations.
3. Which is more affordable?
GrooveFunnels offers a free plan and lifetime deal, making it more budget-friendly.
4. Does Kartra support lifetime pricing?
No, Kartra operates on monthly or annual subscription models.
5. Which platform is better for beginners?
GrooveFunnels is more beginner-friendly with its intuitive interface and free plan.
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