When deciding between Kartra and Infusionsoft (Keap), it’s essential to understand how these platforms cater to your business needs. Kartra is an all-in-one marketing solution focusing on sales funnels, email automation, and memberships, while Infusionsoft excels in CRM and marketing automation tailored for customer relationship management.
Did you know? Businesses using CRM tools like Infusionsoft can see a 29% increase in sales. This article compares Kartra and Infusionsoft to help you choose the platform that aligns with your goals.
| Disclaimer: This article is for informational purposes only. Verify features and pricing on the official Kartra and Infusionsoft websites as they may change over time. |
Table of Contents
Kartra vs. Infusionsoft: Quick Comparison
| Feature | Kartra | Infusionsoft (Keap) |
| Ease of Use | User-friendly interface with intuitive navigation. | Steeper learning curve; may require additional training. |
| Sales Funnels | Advanced funnel-building tools with customizable templates. | Basic sales funnel capabilities; less intuitive design. |
| Marketing Automation | Multi-channel automation including email, SMS, and membership management. | Primarily focuses on email marketing automation. |
| CRM & Lead Management | Integrated CRM with detailed contact management and segmentation. | Robust CRM features with advanced lead scoring and tagging. |
| Membership & Courses | Built-in membership site hosting with course management. | Requires third-party integrations for membership sites. |
| Webinars | Native webinar hosting capabilities. | No built-in webinar features; relies on integrations. |
| Landing Pages | Drag-and-drop builder with a variety of templates. | Basic landing page builder with limited customization. |
| Integrations | Moderate range of third-party integrations. | Extensive integrations with various third-party applications. |
| Customer Support | 24/7 chat and email support. | Email support and a community forum; phone support available on higher-tier plans. |
| Pricing | Starts at $119/month. | Starts at $299/month. |
| Free Trial | 30-day trial available. | 14-day free trial available. |
| Best For | Entrepreneurs, course creators, and businesses seeking an all-in-one solution. | Small businesses focusing on CRM and email marketing automation. |
What is Kartra?
Kartra is an all-in-one marketing platform designed to streamline online business operations. Launched in 2018, it offers tools for sales funnels, email automation, membership site hosting, and lead management within a single system. Kartra is ideal for entrepreneurs and businesses looking for a comprehensive solution to manage various aspects of their online presence.
Who Should Use Kartra?
Kartra is suitable for:
- Entrepreneurs managing online sales and marketing.
- Course creators and coaches offering memberships.
- Small businesses seeking a complete marketing solution.
- Agencies handling multiple clients (with higher-tier plans).
If you desire a centralized platform to manage marketing, sales, and automation, Kartra is a solid choice.
What is Infusionsoft (Keap)?
Infusionsoft, rebranded as Keap, is a customer relationship management (CRM) and marketing automation platform tailored for small businesses. It provides tools for email marketing, sales automation, and detailed contact management. Keap aims to help businesses organize their client information, automate marketing tasks, and enhance customer relationships.
Who Should Use Infusionsoft (Keap)?
Infusionsoft (Keap) is ideal for:
- Small businesses focusing on CRM and email marketing.
- Service-based businesses requiring appointment scheduling and invoicing.
- Sales teams needing advanced lead scoring and pipeline management.
If your primary focus is on customer relationship management and email marketing automation, Keap is a suitable option.
Kartra vs. Infusionsoft – Key Similarities and Differences
While both platforms offer marketing automation and CRM capabilities, they differ in their approach and feature sets.
Similarities:
- Both provide email marketing automation with segmentation and tagging.
- Each offers CRM functionalities to manage contacts and leads.
- Both integrate with third-party applications to extend their capabilities.
- Each platform offers a free trial to test features before committing.
Differences:
| Feature | Kartra | Infusionsoft (Keap) |
| Ideal For | Businesses needing a comprehensive marketing solution. | Small businesses focusing on CRM and email marketing. |
| Sales Funnels | Advanced funnel-building tools with customizable templates. | Basic sales funnel capabilities; less intuitive design. |
| Membership & Courses | Built-in membership site hosting with course management. | Requires third-party integrations for membership sites. |
| Webinars | Native webinar hosting capabilities. | No built-in webinar features; relies on integrations. |
| Landing Pages | Drag-and-drop builder with a variety of templates. | Basic landing page builder with limited customization. |
| Customer Support | 24/7 chat and email support. | Email support and a community forum; phone support available on higher-tier plans. |
Email Marketing and Automation
Kartra
Kartra offers a comprehensive email marketing platform known as Kartra Mail. It provides customizable email templates, advanced automation features, and the ability to create personalized email sequences based on user behavior. Kartra Mail also includes A/B testing and detailed analytics to monitor campaign performance.
Infusionsoft (Keap)
Infusionsoft provides robust email marketing capabilities, including customizable templates, advanced automation workflows, and behavior-based triggers. It allows for detailed segmentation and tagging, enabling personalized communication with leads and customers. The platform also offers comprehensive analytics to track email campaign effectiveness.
Comparison Table: Email Marketing and Automation
| Feature | Kartra | Infusionsoft (Keap) |
| Email Templates | Customizable templates with drag-and-drop editor ✅ | Customizable templates with advanced editing options ✅ |
| Automation | Advanced automation with behavior-based triggers ✅ | Complex automation workflows with customizable triggers ✅ |
| Segmentation | List segmentation based on user behavior and attributes ✅ | Advanced tagging and segmentation for targeted campaigns ✅ |
| Analytics | Detailed analytics for email performance ✅ | In-depth reporting and analytics for campaign insights ✅ |
🌟 Winner: Tie – Both platforms offer robust email marketing and automation features, making them equally capable in this area.
Pricing Comparison
Pricing is a critical factor when selecting a marketing platform. Below is a comparison of the pricing plans for both Kartra and Infusionsoft (Keap).
Kartra Pricing Plans
| Plan | Monthly Price | Annual Price (per month) | Contacts Limit | Custom Domains | Key Features |
| Starter | $119 | $99 | Up to 2,500 | 1 | Unlimited emails, 50 GB bandwidth, 100 pages, 50 videos, 20 products, 2 membership sites |
| Growth | $229 | $189 | Up to 12,500 | 3 | Includes all Starter features plus unlimited pages, videos, products, membership sites, and more |
| Professional | $549 | $429 | Up to 25,000 | 5 | Includes all Growth features plus additional advanced features |
Keap (Infusionsoft) Pricing Plans
| Plan | Monthly Price | Contacts Limit | Users | Key Features |
| Pro | $299 | Up to 500 | 1 | CRM, appointments, tasks, quotes, invoices, payments, email marketing, landing pages, advanced automation, text marketing |
| Max | $299 | Up to 500 | 1 | All Pro features plus lead scoring, company records, advanced reporting |
Comparison Table: Kartra vs. Keap Pricing
| Feature | Kartra Starter ($119/mo) | Kartra Growth ($229/mo) | Keap Pro ($159/mo) | Keap Max ($199/mo) |
| Contacts Limit | Up to 2,500 | Up to 12,500 | Up to 500 | Up to 500 |
| Custom Domains | 1 | 3 | Not specified | Not specified |
| Email Marketing | Yes | Yes | Yes | Yes |
| Automation | Yes | Yes | Advanced | Advanced |
| CRM | Basic | Advanced | Yes | Yes |
| Membership Sites | 2 | Unlimited | No | No |
Note: Additional users for Keap plans cost $29 per user per month.
🌟 Winner: Kartra – Offers more value at a lower cost, especially for businesses with larger contact lists. Keap’s pricing increases significantly as contacts grow, making it less budget-friendly.
Read More: Kartra Pricing Plans
Lead Management
Kartra
Kartra provides a built-in CRM that allows users to track leads’ behaviors, assign tags, and score leads based on engagement. It offers detailed customer profiles, enabling personalized marketing strategies. Automation rules can be set to manage leads efficiently throughout the sales funnel.
Infusionsoft (Keap)
Infusionsoft excels in lead management with its robust CRM capabilities. It offers advanced segmentation, tagging, and lead scoring features. Users can create complex automation workflows to nurture leads through the sales pipeline. The platform also provides detailed analytics to monitor lead interactions and sales activities.
Comparison Table: Lead Management
| Feature | Kartra | Infusionsoft (Keap) |
| CRM | Built-in CRM with lead tracking and scoring ✅ | Advanced CRM with comprehensive lead management features ✅ |
| Segmentation | Tagging and segmentation based on behavior ✅ | Advanced segmentation and tagging for detailed lead management ✅ |
| Automation | Automation rules for lead nurturing ✅ | Complex automation workflows for lead nurturing ✅ |
| Analytics | Detailed analytics for lead interactions ✅ | In-depth analytics for monitoring lead and sales activities ✅ |
🌟 Winner: Infusionsoft (Keap) – With its advanced CRM capabilities and comprehensive lead management features, Infusionsoft provides a more robust solution for businesses focused on detailed lead nurturing and sales processes.
User Experience & Ease of Use
A marketing platform should be intuitive, catering to both beginners and seasoned marketers.
Kartra
Kartra offers a user-friendly interface with a drag-and-drop builder, making it easy to create emails, landing pages, and sales funnels. Its all-in-one design minimizes the need to switch between multiple tools, streamlining the user experience. However, due to its comprehensive features, new users might experience a slight learning curve initially.
Infusionsoft (Keap)
Infusionsoft provides a robust CRM and marketing automation platform. While it offers powerful tools, users often find the interface less intuitive, leading to a steeper learning curve. The platform’s complexity can be overwhelming for beginners, requiring more time to become proficient.
Comparison Table: User Experience
| Feature | Kartra | Infusionsoft (Keap) |
| Ease of Use | Intuitive interface with drag-and-drop builder; slight learning curve due to comprehensive features. | Robust features but less intuitive interface; steeper learning curve. |
| Dashboard Design | Clean and organized layout, facilitating easy navigation. | Functional but can appear cluttered, making navigation challenging. |
| Learning Curve | Moderate; initial learning curve due to feature richness. | Steep; requires significant time to master. |
| Onboarding Support | Provides tutorials and step-by-step guides to assist new users. | Offers onboarding resources, but users may need additional training. |
🌟 Winner: Kartra – For its more intuitive design and user-friendly interface, Kartra is better suited for users seeking a straightforward experience.
Landing Pages
Effective landing pages are crucial for conversions and lead generation.
Kartra
Kartra provides a robust landing page builder with a variety of customizable templates. The drag-and-drop functionality allows users to design responsive pages without coding knowledge. Additionally, Kartra’s A/B testing feature enables users to optimize page performance effectively.
Infusionsoft (Keap)
Infusionsoft offers a landing page builder, but it is less advanced compared to Kartra’s. The customization options are more limited, and users might find it challenging to create highly tailored pages without technical expertise.
Comparison Table: Landing Pages
| Feature | Kartra | Infusionsoft (Keap) |
| Template Variety | Extensive selection of customizable templates. | Limited template options. |
| Customization | High; drag-and-drop editor allows for detailed customization. | Moderate; customization options are more restricted. |
| Responsiveness | Ensures all pages are mobile-friendly. | Pages are responsive but may require adjustments. |
| A/B Testing | Built-in A/B testing to optimize performance. | Lacks integrated A/B testing features. |
🌟 Winner: Kartra – With its advanced customization options and integrated A/B testing, Kartra excels in landing page creation.
Integrations
Seamless integration with other tools enhances a platform’s versatility.
Kartra
Kartra offers a range of native integrations with popular services like PayPal, Stripe, and Zapier. While it covers essential integrations, the selection is not as extensive as some competitors.
Infusionsoft (Keap)
Infusionsoft boasts a wide array of integrations, including accounting software, e-commerce platforms, and various marketing tools. Its extensive integration capabilities make it suitable for businesses requiring diverse toolsets.
Comparison Table: Integrations
| Feature | Kartra | Infusionsoft (Keap) |
| Integration Options | Offers essential integrations with payment gateways and marketing tools. | Extensive integrations across various categories. |
| Ease of Integration | Straightforward setup for available integrations. | Integration process can be complex due to the platform’s intricacies. |
| Third-Party Support | Limited compared to Infusionsoft. | Broad support for third-party applications. |
🌟 Winner: Infusionsoft (Keap) – For businesses needing a wide range of integrations, Infusionsoft is the preferable choice.
Customer Support
Reliable customer support is vital for resolving issues promptly.
Kartra
Kartra provides customer support through live chat and a ticketing system. Users have reported satisfactory response times and helpful assistance. Additionally, Kartra offers a comprehensive knowledge base and community forums for self-help.
Infusionsoft (Keap)
Infusionsoft offers support via phone, email, and live chat. While support is generally responsive, some users have reported variability in the quality of assistance. The platform also provides extensive documentation and training resources.
Comparison Table: Customer Support
| Feature | Kartra | Infusionsoft (Keap) |
| Support Channels | Live chat, ticketing system, knowledge base, community forums. | Phone, email, live chat, extensive documentation. |
| Response Time | Generally prompt and helpful. | Responsive, but consistency varies. |
| User Resources | Comprehensive knowledge base and active community forums. | Extensive documentation and training materials. |
🌟 Winner: Kartra – For its prompt support and active community resources, Kartra has a slight edge.
Pros and Cons of Kartra
Pros
✅ All-in-One Marketing Platform
Kartra provides everything you need in one place—email marketing, CRM, sales funnels, checkout pages, membership hosting, and automation—reducing the need for multiple software subscriptions.
✅ Advanced Sales Funnel Builder
Unlike SamCart, Kartra offers multi-step sales funnels with automation, tracking, and lead segmentation to maximize conversions.
✅ Built-In Email Marketing & Automation
With Kartra, you don’t need third-party email tools. It includes robust email marketing features like segmentation, automation, and behavioral-based triggers.
✅ Membership & Course Hosting
Kartra allows businesses to create, manage, and sell online courses or membership programs with built-in access control and content dripping.
✅ Affiliate Program Management
Kartra provides a fully integrated affiliate management system, allowing businesses to recruit and manage affiliates without extra tools.
✅ Integrated Help Desk & Customer Support
Unlike SamCart, Kartra includes a built-in help desk with ticketing and live chat support for customers, improving customer service management.
✅ Webinar & Video Hosting Capabilities
Businesses can use Kartra to host live and pre-recorded webinars without third-party webinar platforms, making it great for lead generation and sales presentations.
✅ Customizable Checkout Experience
Kartra offers fully customizable checkout pages with upsells, downsells, and order bumps, allowing businesses to optimize conversions at every step.
Cons
❌ Higher Learning Curve
Because Kartra is an all-in-one solution, new users may find it overwhelming at first, requiring time to fully understand its capabilities.
❌ More Expensive Pricing
Kartra’s starting price is higher than SamCart’s, making it less budget-friendly for small businesses that only need checkout features.
❌ Limited Payment Integrations
Kartra only supports Stripe and PayPal for payment processing, while SamCart offers more flexibility with Apple Pay, Google Pay, and other options.
❌ Not Ideal for Physical Product Sellers
Kartra is best suited for digital products, services, and memberships. Businesses selling physical goods with inventory tracking may find it lacking.
Pros and Cons of Infusionsoft (Keap)
Pros
✅ Robust CRM & Sales Pipeline Management
Infusionsoft (now Keap) is a powerful CRM designed for small businesses, offering lead tracking, appointment scheduling, and detailed customer management.
✅ Advanced Automation & Custom Workflows
Keap allows users to create complex automation workflows that help streamline customer interactions, email sequences, and sales processes.
✅ Strong Email Marketing Capabilities
Keap provides advanced email marketing tools, including segmentation, A/B testing, and personalization, to help businesses optimize engagement and conversions.
✅ E-Commerce & Payment Processing
Keap includes built-in e-commerce features, such as invoicing, checkout pages, and recurring payments, making it a great choice for service-based businesses.
✅ Personalized Customer Support
Keap offers high-quality customer support, including one-on-one coaching and onboarding assistance to help businesses maximize the platform’s potential.
Cons
❌ Expensive Pricing Plans
Keap’s pricing starts at $159/month, which can be costly for small businesses compared to other all-in-one marketing solutions like Kartra.
❌ Steeper Learning Curve
Due to its robust CRM and automation features, Keap can be difficult to set up and may require training or professional assistance.
❌ Limited Funnel & Landing Page Features
Unlike Kartra, Keap does not provide a dedicated sales funnel builder with ready-to-use templates, making it less intuitive for funnel creation.
❌ Additional Costs for Advanced Features
Some of Keap’s most powerful automation and CRM features are only available on higher-tier plans, making it a less budget-friendly option.
Which One Should You Choose?
💡 Go with Kartra if:
✅ You need an all-in-one marketing platform with built-in funnels, email marketing, and automation.
✅ You want high-converting funnel templates and an easy way to set up affiliate marketing.
✅ You’re looking for a more cost-effective solution with a lower starting price.
✅ You prefer built-in video hosting and detailed analytics without relying on third-party tools.
💡 Go with Keap if:
✅ You need a powerful CRM with advanced sales pipeline management and automation.
✅ You’re running a service-based business that requires appointment scheduling and invoicing.
✅ You want highly personalized customer support and onboarding assistance.
✅ You prioritize advanced email marketing segmentation and behavioral-based workflows.
Final Thoughts
Kartra and Keap (Infusionsoft) both offer powerful marketing and automation features, but they cater to different business needs. Kartra is ideal for entrepreneurs and small businesses looking for an all-in-one marketing solution with ready-to-use funnels, email marketing, and automation. Keap is best suited for businesses that require a strong CRM, advanced automation, and sales pipeline management.
So, which platform is right for you? 🚀 Both offer trials, so test them out and see which one aligns best with your business goals!
FAQs
- Which platform is better for CRM?
Infusionsoft provides more advanced CRM tools compared to Kartra.
- Does Kartra include e-commerce tools?
Yes, but Kartra’s e-commerce features are basic compared to Infusionsoft’s robust tools.
- Which platform is more affordable for beginners?
Kartra’s $99/month plan is more affordable for small businesses compared to Infusionsoft’s $129/month entry-level plan.
- Does Infusionsoft include sales funnels?
No, Infusionsoft does not have built-in sales funnel tools but offers CRM-based workflows.
- Who should choose Infusionsoft over Kartra?
Businesses focused on CRM, customer relationships, and advanced task automation should choose Infusionsoft.
Srishti Gaur is an accomplished SEO Associate with a strong background in content creation and software technology. With a knack for crafting strategies that drive traffic and improve search rankings, she combines her expertise in SEO with a deep understanding of tech tools and platforms. Passionate about bridging the gap between technology and impactful content, Srishti helps businesses grow their online presence and achieve measurable results.
