Ever wondered whether Systeme.io or Sendinblue is the right tool for your business? Both platforms cater to online entrepreneurs, offering marketing automation and email marketing solutions. However, they serve different types of users—one being an all-in-one business platform, while the other specializes in email and SMS marketing services. Having explored both platforms extensively, I can break down their differences to help you determine which aligns with your goals.
Disclaimer: This article is based on publicly available information. Please verify pricing and features on the official websites, as updates may occur.
Table of Contents
Systeme.io vs Sendinblue: Quick & Simple Comparison
| Feature | Systeme.io | Sendinblue |
| Ease of Use | Beginner-friendly with an intuitive interface. | User-friendly for email marketing; additional features may require a learning curve. |
| Onboarding | Offers tutorials, step-by-step guides, and a supportive community. | Provides straightforward onboarding with limited walkthroughs. |
| Sales Funnels | Advanced funnel-building tools integrated seamlessly. | Basic automation primarily focused on email campaigns. |
| Marketing Automation | Multi-channel automation including email, sales funnels, and memberships. | Email-focused automation with options for SMS campaigns. |
| CRM & Lead Management | Comprehensive contact management and segmentation. | Basic contact management with tagging; lacks advanced CRM features. |
| Membership & Courses | Fully integrated platform for hosting courses and managing memberships. | Lacks native support; requires third-party integrations. |
| Webinars | Supports evergreen webinars within the platform. | No native webinar support; relies on integrations. |
| Landing Pages | Drag-and-drop page builder with customizable templates. | Offers landing pages with limited customization options. |
| Integrations | Moderate third-party integrations; designed to be an all-in-one solution. | Extensive third-party integrations to enhance functionality. |
| Customer Support | 24/7 email support with additional resources like tutorials and community forums. | Email support and a community forum; lacks live chat support. |
| Pricing | Starts at $27/month with a free plan available. | Starts at $25/month with a free plan available. |
| Free Trial | Free plan available with limited features. | Free plan available with limited features. |
| Best For | Entrepreneurs, course creators, and businesses seeking an all-in-one marketing solution. | Bloggers, content creators, and businesses primarily focused on email marketing. |
What Is Systeme.io?

Systeme.io is a robust marketing platform that provides an all-in-one solution for running an online business. Whether you need sales funnels, email automation, course hosting, or lead management, Systeme.io handles everything in a single system.
Who Should Use Systeme.io?
Systeme.io is designed for:
- Entrepreneurs managing online sales and marketing.
- Course creators and coaches selling memberships.
- Small businesses looking for a complete marketing solution.
- Agencies managing multiple clients (with higher-tier plans).
If you want a centralized platform to manage marketing, sales, and automation, Systeme.io is a solid option.
What Is Sendinblue?

Sendinblue is an email marketing and communication platform designed to help businesses manage their email campaigns, SMS marketing, and transactional emails. It offers tools for email design, contact management, and marketing automation, making it suitable for businesses focusing on customer communication and engagement.
Who Should Use Sendinblue?
Sendinblue is perfect for:
- Businesses primarily focused on email and SMS marketing.
- Companies needing transactional email services.
- Organizations looking for extensive integration options.
- Marketers seeking detailed analytics and reporting on campaigns.
If your primary focus is on email marketing and customer communication, Sendinblue is a great option.
Systeme.io vs Sendinblue – Key Similarities and Differences
While both Systeme.io and Sendinblue offer marketing automation, they differ in their approach. Let’s examine their similarities and differences.
Similarities
- Both offer automation features to nurture leads and build relationships.
- Each provides email marketing tools, including segmentation and autoresponders.
- Both integrate with third-party tools to expand functionality.
- Each platform has a free plan to test its features before committing.
Differences
| Feature | Systeme.io | Sendinblue |
| Ideal For | Businesses needing full marketing automation. | Companies focusing on email and SMS marketing. |
| Sales Funnels | Advanced funnel mapping tools integrated within the platform. | Basic sequences for email automation; lacks advanced funnel features. |
| CRM & Lead Management | Full contact tracking and sales automation. | Basic tagging and list segmentation; lacks comprehensive CRM capabilities. |
| Membership & Courses | Built-in course hosting and member areas. | Requires third-party tools for course hosting and membership management. |
| Webinar & Video Hosting | Includes built-in webinars and video hosting. | No native webinar features; relies on integrations for webinar functionality. |
| Landing Pages | Fully customizable templates with a drag-and-drop builder. | Basic landing pages with limited customization options. |
| Customer Support | 24/7 email support with additional resources like tutorials and community forums. | Email support and a community forum; lacks live chat support. |
Pricing and Plans
When evaluating marketing platforms, understanding their pricing structures is essential to determine which offers the best value for your business. Let’s explore the pricing plans of Systeme.io and Sendinblue (now known as Brevo) in detail.
Systeme.io Pricing
Systeme.io provides a variety of pricing plans to accommodate businesses at different stages:
- Free Plan ($0/month): This plan includes up to 2,000 contacts, unlimited emails, 3 sales funnels, 10 sales funnel steps, 1 blog, unlimited blog posts, 1 course, unlimited students, and more.
- Startup Plan ($27/month): Offers up to 5,000 contacts, unlimited emails, 10 sales funnels, 50 sales funnel steps, 5 blogs, unlimited blog posts, 5 courses, unlimited students, and additional features like automation rules and workflows.
- Webinar Plan ($47/month): Provides up to 10,000 contacts, unlimited emails, 50 sales funnels, 300 sales funnel steps, 20 blogs, unlimited blog posts, 20 courses, unlimited students, and advanced features such as evergreen webinars.
- Unlimited Plan ($97/month): Grants unlimited contacts, emails, sales funnels, sales funnel steps, blogs, blog posts, courses, students, and all features included in lower-tier plans, plus free migration and a 1-on-1 kickstart coaching session.
Systeme.io also offers discounts on annual subscriptions, making it a cost-effective solution for long-term commitments.
Sendinblue (Brevo) Pricing
Sendinblue’s pricing is structured based on the number of emails sent per month, with both free and paid plans:
- Free Plan ($0/month): Supports unlimited contacts and allows up to 300 emails per day. Features include email campaigns, SMS marketing, and basic reporting.
- Lite Plan (Starting at $25/month): Includes all Free Plan features, with the ability to send up to 10,000 emails per month and no daily sending limit. Additional features like advanced statistics are available.
- Premium Plan (Starting at $65/month): Offers all Lite Plan features, plus marketing automation, Facebook ads, landing pages, and multi-user access. Email volume increases with higher pricing tiers.
- Enterprise Plan (Custom Pricing): Tailored for large enterprises, this plan provides advanced features such as a dedicated account manager, priority support, and more.
Sendinblue also offers a pay-as-you-go option, allowing users to purchase email credits as needed without a monthly subscription.
Comparison Table: Pricing
| Feature | Systeme.io | Sendinblue (Brevo) |
| Free Plan | Yes, includes up to 2,000 contacts and unlimited emails | Yes, includes unlimited contacts and up to 300 emails per day |
| Entry-Level Paid Plan | $27/month for 5,000 contacts and unlimited emails | $25/month for 10,000 emails; contacts are unlimited |
| Mid-Tier Plan | $47/month for 10,000 contacts and unlimited emails, includes webinars | $65/month for increased email volume and additional features |
| Top-Tier Plan | $97/month for unlimited contacts and emails, all features unlocked | Custom pricing with tailored features and services |
| Additional Features | All plans include sales funnels, blogs, courses, automation, and more without extra cost | Features like marketing automation and advanced reporting available in higher-tier plans |
🌟 Winner: Systeme.io
Systeme.io offers more comprehensive features at each pricing tier compared to Sendinblue (Brevo). With higher contact limits and additional functionalities like sales funnels, webinars, and membership sites, Systeme.io provides greater value, especially for businesses seeking an all-in-one marketing solution.
User Experience & Ease of Use
Your marketing platform should be easy to navigate, whether you’re a beginner or an experienced marketer. A user-friendly interface helps streamline workflows, improve efficiency, and minimize the learning curve.
Systeme.io
Systeme.io is designed with simplicity in mind, offering an intuitive dashboard where users can easily access different features. The platform provides a drag-and-drop editor for creating landing pages, sales funnels, and emails. Even those with no technical skills can build a functional online business quickly.
Systeme.io also includes step-by-step tutorials, making onboarding seamless for new users. Since it’s an all-in-one platform, you may need time to familiarize yourself with advanced features like automation workflows and course creation. However, once users understand the platform, it becomes highly efficient and reduces the need for multiple third-party tools.
Sendinblue (Brevo)
Sendinblue, now known as Brevo, is primarily an email marketing tool. Its interface is modern and straightforward, focusing on email campaign management, automation, and contact segmentation. Creating email templates is easy with the platform’s drag-and-drop editor, and users can set up automation workflows with prebuilt conditions.
However, since Sendinblue is email-centric, users looking for additional business tools like sales funnels, course hosting, or membership sites may need to integrate third-party services. While it’s great for email marketing, it lacks the all-in-one functionality that Systeme.io provides.
Comparison Table: User Experience
| Feature | Systeme.io | Sendinblue (Brevo) |
| Ease of Use | Beginner-friendly, drag-and-drop tools, simple navigation ✅ | User-friendly for email marketing but lacks business tools ❌ |
| Dashboard Design | Minimalist, efficient layout ✅ | Clean and modern, focused on email marketing ✅ |
| Learning Curve | Low, but advanced features may require tutorials ✅ | Easy for basic email marketing, complex automation requires learning ✅ |
| Onboarding Support | Step-by-step guides, tutorials ✅ | Guided setup for email campaigns, but limited business resources ❌ |
🌟 Winner: Systeme.io
Systeme.io offers an easier experience for users looking for a complete business solution. While Sendinblue excels in email marketing, it lacks built-in tools for broader business needs like sales funnels and course hosting.
Email Marketing & Automation
Automation is crucial for businesses to save time and engage with their audience efficiently. Both Systeme.io and Sendinblue offer email marketing tools, but their approaches differ.
Systeme.io
Systeme.io includes built-in email marketing tools across all its plans, even the free tier. Users can create unlimited emails, set up automation sequences, and segment contacts based on their behavior. The automation editor allows for advanced workflows such as:
- Tagging contacts based on their interactions
- Triggering automated sequences based on purchases, link clicks, or sign-ups
- Sending follow-up emails for nurturing leads and improving conversions
Although Systeme.io’s email marketing features are powerful, it lacks advanced A/B testing and predictive AI-driven automation, which some dedicated email marketing platforms offer. However, for an all-in-one business platform, its email capabilities are strong.
Sendinblue (Brevo)
Sendinblue is built specifically for email marketing and provides advanced automation tools for managing campaigns. It supports:
- A/B testing to optimize subject lines, content, and sending times
- Transactional emails for order confirmations, invoices, and password resets
- SMS marketing alongside email campaigns for multi-channel automation
- AI-powered send time optimization to improve open rates
One key advantage of Sendinblue is its pay-as-you-go email credit system, allowing businesses to purchase emails separately instead of being tied to a monthly plan. However, unlike Systeme.io, it does not offer sales funnels, membership sites, or online course hosting.
Comparison Table: Email Marketing & Automation
| Feature | Systeme.io | Sendinblue (Brevo) |
| Unlimited Emails | Available on all plans ✅ | Limited by email volume per plan ❌ |
| Automation | Workflow automation, tagging, triggers ✅ | Advanced automation with AI optimization ✅ |
| A/B Testing | Not available ❌ | Available on Business and Enterprise plans ✅ |
| SMS Marketing | Not available ❌ | Available ✅ |
| Transactional Emails | Available ✅ | Available ✅ |
🌟 Winner: Sendinblue (Brevo)
For email marketing alone, Sendinblue offers more advanced features like A/B testing, SMS marketing, and AI-driven automation. However, Systeme.io provides unlimited emails on all plans and integrates directly into its sales funnels and membership sites.s budgets. It offers a free plan with limited features, making it accessible to startups and small businesses. Paid plans begin at a reasonable $27 per month, providing excellent value for the features included.
- Sendinblue Pricing
Sendinblue also provides a free plan, and its paid plans start at just $25 per month, making it competitive in terms of pricing. The cost-effectiveness of Sendinblue is a significant draw for businesses looking to manage their budget effectively.
Ease of Use
- Systeme.io’s User-Friendliness
Systeme.io is celebrated for its user-friendly interface, which makes it an ideal choice for beginners. With its drag-and-drop features, it simplifies the process of creating sales funnels and email campaigns, reducing the learning curve for users.
- Sendinblue’s User-Friendliness
Sendinblue also prides itself on user-friendliness, with a straightforward dashboard that allows users to navigate and implement features easily. For those who want a quick learning curve and a hassle-free experience, Sendinblue is an attractive option.
Email Marketing Capabilities
- Systeme.io’s Email Marketing
Systeme.io excels in the realm of email marketing. It offers advanced features that include automation, personalization, and dynamic content. This comprehensive approach ensures that your email campaigns are engaging and relevant to your audience.
- Sendinblue’s Email Marketing
Sendinblue specializes in email marketing and provides robust features such as A/B testing and SMS marketing integration. If email marketing is the cornerstone of your strategy, Sendinblue offers a strong suite of tools and capabilities to enhance your campaigns.
Sales Funnel Creation
- Systeme.io’s Sales Funnel Builder
When it comes to sales funnel creation, Systeme.io takes the lead. It offers advanced features that allow users to design intricate sales processes. This functionality is invaluable for businesses looking to convert leads into customers efficiently.
- Sendinblue’s Sales Funnel Creation
Sendinblue, while offering basic sales funnel features, is primarily focused on email marketing. If you require advanced sales funnel capabilities to drive conversions effectively, Systeme.io is the more suitable choice.
Integration and Compatibility
- Systeme.io’s Integrations
Systeme.io seamlessly integrates with popular tools and platforms, such as WordPress and Zapier. This extensive integration ecosystem provides you with a wide range of possibilities to enhance your marketing efforts.
- Sendinblue’s Integrations
Sendinblue also offers numerous integrations, making it easy to connect with other platforms, including e-commerce systems and CRM tools. These integrations ensure that Sendinblue can be seamlessly incorporated into your existing marketing infrastructure.
Conclusion
In the Systeme.io vs Sendinblue showdown, both platforms offer compelling features and benefits. Systeme.io excels in sales funnel creation and advanced email marketing, making it the preferred choice for businesses that require comprehensive solutions to manage their online presence effectively. On the other hand, Sendinblue is perfect for those who prioritize user-friendly email marketing with additional features such as SMS campaigns.
Your choice ultimately hinges on your specific needs, budget constraints, and the nature of your marketing strategy. To make the most informed decision, consider conducting a trial of both platforms to gauge their compatibility with your unique requirements.
FAQs
1. Which platform offers the most budget-friendly options, Systeme.io, or Sendinblue?
Both Systeme.io and Sendinblue provide cost-effective solutions, with pricing starting at $27 and $25 per month, respectively. Your choice should be based on your specific needs and budget constraints.
2. Is it possible to use both Systeme.io and Sendinblue simultaneously in my marketing strategy?
Yes, it’s entirely feasible to integrate both platforms if you find that each fulfills a specific aspect of your marketing strategy effectively.
3. What limitations are associated with the free plans of Systeme.io and Sendinblue?
The free plans of both platforms come with certain limitations, often related to the number of contacts you can manage and the volume of emails you can send per day.
4. How easy is it to switch from one platform to another if my marketing requirements change?
Both Systeme.io and Sendinblue offer tools and resources to facilitate data and campaign migration, should you decide to switch platforms to better align with your evolving needs.
5. Which platform provides superior customer support?
Both Systeme.io and Sendinblue offer customer support options, including email and chat. The quality of your support experience may vary, so it’s advisable to test their responsiveness and assistance before making your final decision.
Srishti Gaur is an accomplished SEO Associate with a strong background in content creation and software technology. With a knack for crafting strategies that drive traffic and improve search rankings, she combines her expertise in SEO with a deep understanding of tech tools and platforms. Passionate about bridging the gap between technology and impactful content, Srishti helps businesses grow their online presence and achieve measurable results.


















