Kajabi vs ClickFunnels: Which Platform is Right for Your Business?

Are you torn between Kajabi and ClickFunnels?

I totally get it.Before ClickFunnels 2.0 launched, the choice was straightforward—Kajabi was the clear frontrunner.But now? Even I struggled to decide!

Here’s why you can rely on my insights: I’ve spent over four years using both platforms, building funnels, and creating online courses.

Let me walk you through everything you need to know about these two tools.Excited to dive in?

Disclaimer: This article is based on publicly available information. Please verify pricing and features on the official websites, as updates may occur.

Overview

Features	Kajabi	ClickFunnels
Pricing	Starts at $69/month	Starts at $97/month
Courses	Advanced course creation & management	Basic course features, recently added
Communities	Robust, includes gamification & accountability	No built-in community feature
Page Builder	Simple but flexible, great for web design	Powerful and intuitive, similar to a dedicated builder
Funnel Building	Offers various funnel types, visual editor	Advanced funnels with automation, A/B testing, and analytics

Let me introduce you to two powerful all-in-one platforms I’ve been using—Kajabi and ClickFunnels. Both are among the best solutions for running an online business. However, they are designed for different types of users.

What is Kajabi?

Kajabi is an all-in-one platform designed for course creators, coaches, and entrepreneurs who want to sell digital products, memberships, and online courses. It offers powerful tools for building websites, hosting courses, managing communities, and automating marketing—all without needing third-party software. Since its launch in 2010, Kajabi has become a go-to solution for those looking to create a professional and streamlined online business.

Who Should Use Kajabi?

Kajabi is perfect for:
✅ Course creators who want a seamless platform for building and selling online courses
✅ Coaches & consultants looking to offer memberships, coaching programs, or digital downloads
✅ Entrepreneurs who need a website, email marketing, and automation in one place
✅ Content creators who want to host podcasts, communities, or exclusive memberships

If you’re focused on creating high-quality courses and memberships while having built-in marketing tools, Kajabi is a solid choice.

What is ClickFunnels?

ClickFunnels is a sales funnel builder designed to help businesses generate leads, sell products, and automate their marketing. Unlike Kajabi, which focuses on course hosting and memberships, ClickFunnels is all about driving conversions through high-converting funnels, one-click upsells, and automated follow-ups. Founded by Russell Brunson in 2014, ClickFunnels has become a favorite among marketers, entrepreneurs, and eCommerce businesses looking to maximize sales.

Who Should Use ClickFunnels?

ClickFunnels is ideal for:
✅ Marketers & entrepreneurs who need a simple way to create high-converting sales funnels
✅ Ecommerce sellers looking to optimize checkout pages and increase sales with upsells
✅ Coaches & consultants who sell high-ticket services or webinar funnels
✅ Affiliate marketers who want to create landing pages and lead generation funnels

If your goal is to generate leads, sell products, and optimize your sales process without worrying about website design or course hosting, ClickFunnels is a powerful tool.

Quick Choice – Kajabi vs. ClickFunnels

What they have in common?

✅ All-in-One Platforms – Both Kajabi and ClickFunnels offer complete solutions for course creation, funnel building, and email marketing. Everything works together seamlessly.

✅ Smart Automation – Each platform provides tools to map out and manage your sales funnel, with triggers, actions, and performance tracking at every stage.

✅ Strong Community Features – Kajabi stands out as a top-tier community platform, allowing you to create challenges, host meetups, award badges, and use a points system to keep members engaged.

✅ Kajabi Events – You can host live streams directly within Kajabi, eliminating the need for third-party tools like Demio or Zoom Webinars.

Where Kajabi Shines Over ClickFunnels?

•  Mobile Apps – Kajabi offers apps for both iPhone and Android, so your students can access courses, connect with the community, make purchases, and receive updates—all from their phones.
• Powerful Course Features – With drip content, certificates, in-depth student tracking, and insights into video engagement, Kajabi gives you everything you need to enhance the learning experience.
• Quizzes & Surveys – Easily create interactive quizzes and surveys. Plus, you can automate actions based on quiz completions to personalize the learning journey.
• Engaging Community Tools – As one of the top platforms for building a community, Kajabi lets you host challenges, organize meetups, award badges, and implement a points system to keep members motivated.
• Kajabi Events – Host live streams directly inside Kajabi—no need for third-party tools like Demio or Zoom Webinars.

Where ClickFunnels Stands Out?

• Superior Page Builder – Feels like working with high-end design tools like Elementor. You get full control over rows, sections, and templates, with global updates and built-in A/B testing.
• Intuitive Funnel Mapping – Their canvas tool makes it easy to visualize and build complex funnels from start to finish—no need for extra tools like Funnelytics or Geru.
• Flexible Payment Options – ClickFunnels offers plenty of ways to customize the checkout experience, giving you more control over how customers complete their purchases.
• Sell Physical Products with Ease – Easily set up an online store using their drag-and-drop builder. ClickFunnels takes care of inventory, shipping, and taxes, so you don’t have to.

The Bottom Line

Let’s get straight to it.
Kajabi is your go-to for building and nurturing a learning community.
Yes, it has marketing tools, but its real power lies in helping you create and share valuable content.
ClickFunnels?
It’s a marketing powerhouse. 🎯
But here’s something you might not have thought about…
Kajabi actually holds its own when it comes to marketing!
You still get automation, triggers, and smart strategies to boost sales.
And guess what?
Kajabi’s community features and mobile apps are game-changers for student engagement and retention.
From experience, I can tell you this: the tools you choose will shape how you think and operate.
👉 Kajabi helps you build real relationships with your audience—not just sell to them.

Course Creation: Kajabi vs. ClickFunnels

Creating and delivering high-quality courses should be seamless, whether you’re a coach, educator, or entrepreneur.

Kajabi

Kajabi is built for course creators. It offers a structured approach to online education with tools for drip content, student progress tracking, and assessments. You can create multiple course formats, including mini-courses, full programs, and memberships. The built-in video hosting and engagement features, like community discussions and quizzes, make it an all-in-one learning solution.

ClickFunnels

ClickFunnels is primarily a sales and marketing tool, so its course creation features are more limited. While you can host digital products using ClickFunnels’ membership sites, the experience isn’t as polished. There’s no built-in video hosting, student tracking, or interactive learning tools, meaning you might need additional integrations to offer a complete learning experience.

Comparison Table: Course Creation

Feature	Kajabi	ClickFunnels
Course Structure	Advanced course creation tools ✅	Basic membership sites ❌
Student Engagement	Quizzes, drip content, community features ✅	Limited engagement options ❌
Video Hosting	Built-in hosting and tracking ✅	Requires external hosting ❌
Learning Experience	Optimized for education ✅	Primarily built for marketing ❌

🌟 Winner: Kajabi – If your focus is on delivering a high-quality learning experience, Kajabi is the clear choice. ClickFunnels is better suited for selling, not teaching.

Pricing: Kajabi vs. ClickFunnels

Choosing the right platform involves understanding the investment required. Let’s break down the pricing structures of Kajabi and ClickFunnels to help you make an informed decision.

Kajabi

Kajabi offers several pricing tiers to accommodate different business needs. Here’s a detailed look:

Plan Name	Monthly Price (Billed Annually)	Monthly Price (Billed Monthly)	Features
Kickstarter	$71/month	$89/month	1 product, 1 website, 50 landing pages, 1,250 marketing emails, 250 contacts.
Basic	$119/month	$149/month	3 products, 3 pipelines, unlimited landing pages, 10,000 marketing emails, 1,000 contacts.
Growth	$159/month	$199/month	15 products, 15 pipelines, unlimited landing pages, 25,000 marketing emails, 10,000 contacts.
Pro	$319/month	$399/month	100 products, 100 pipelines, unlimited landing pages, 75,000 marketing emails, 20,000 contacts.

Note: All plans come with a 14-day free trial. Kajabi does not take a percentage of your revenue; you keep what you earn.

ClickFunnels

ClickFunnels provides two main pricing plans:

Plan Name	Monthly Price (Billed Annually)	Monthly Price (Billed Monthly)	Features
Startup	$81/month	$97/month	3 brand workspaces, 3 team members, unlimited funnels, unlimited courses, unlimited members, unlimited contacts, unlimited pages, unlimited domains.
Pro	$248/month	$297/month	10 brand workspaces, 10 team members, unlimited funnels, unlimited courses, unlimited members, unlimited contacts, unlimited pages, unlimited domains.

Note: Both plans include a 14-day free trial. ClickFunnels focuses on providing comprehensive funnel-building tools.

Comparison Table: Pricing

Feature	Kajabi	ClickFunnels
Starting Monthly Price	$71 (billed annually)	$81 (billed annually)
Free Trial	14 days	14 days
Revenue Sharing	None	None
Plan Flexibility	Multiple tiers to scale with your business needs	Two main plans with comprehensive features
Included Features	All-in-one platform with course creation, marketing, and community tools	Focused on funnel building with extensive customization options

🌟 Winner: It Depends on Your Needs

• Kajabi is ideal if you’re looking for an all-in-one platform that combines course creation, marketing, and community features without worrying about transaction fees.
• ClickFunnels is better suited if your primary focus is on building advanced sales funnels with extensive customization options.

Design & Page Builder: Kajabi vs. ClickFunnels

Your platform’s design flexibility determines how professional and engaging your pages look.

Kajabi

Kajabi provides sleek, modern templates designed specifically for course creators. Its page builder is user-friendly, allowing you to customize layouts without coding. While not as advanced as dedicated design tools, it offers pre-built sections that help you create professional landing pages, course portals, and sales pages easily.

ClickFunnels

ClickFunnels shines when it comes to sales-focused page design. Its drag-and-drop builder is highly flexible, offering features like A/B testing, global elements, and customizable funnel templates. If you’re looking to optimize for conversions, ClickFunnels provides more advanced options. However, it’s more focused on sales pages rather than full websites or course platforms.

Comparison Table: Design & Page Builder

Feature	Kajabi	ClickFunnels
Template Quality	Modern, clean, and built for course creators ✅	Sales-focused templates with conversion in mind ✅
Customization	Pre-built sections with moderate customization ✅	Highly flexible, drag-and-drop with advanced controls ✅
A/B Testing	Not available ❌	Built-in A/B testing for funnels ✅
Ease of Use	Intuitive but less advanced ✅	More complex but powerful ✅

🌟 Winner: ClickFunnels – If your goal is to optimize sales pages and funnels, ClickFunnels wins with its advanced customization and A/B testing. However, for a professional, polished course site, Kajabi is still a strong choice.

Funnel Building & Automations: Kajabi vs. ClickFunnels

A strong sales funnel and automation system can make or break your online business. Let’s see how Kajabi and ClickFunnels compare.

Kajabi

Kajabi offers a visual funnel builder called “Pipelines,” which lets you create automated sales funnels with pre-built templates for webinars, lead magnets, and product launches. While it includes essential automation like email sequences and tagging, it lacks the deep funnel customization that marketers may need.

ClickFunnels

ClickFunnels is built for funnels. It provides an intuitive, drag-and-drop funnel builder where you can design multi-step sales processes. With its “Follow-Up Funnels” feature, you can automate customer journeys using triggers and advanced segmentation. ClickFunnels also supports upsells, downsells, and order bumps, making it a powerhouse for conversions.

Comparison Table: Funnel Building & Automations

Feature	Kajabi	ClickFunnels
Funnel Builder	Pipelines with pre-built templates ✅	Advanced funnel builder with deep customization ✅
Sales Automations	Email sequences, tagging ✅	Advanced triggers, upsells, downsells ✅
Ease of Use	Simple but less flexible ✅	More complex but highly customizable ✅
Best For	Educators and course creators ✅	Marketers and high-converting sales funnels ✅

🌟 Winner: ClickFunnels – If you want a fully customizable funnel-building experience, ClickFunnels is the way to go. Kajabi’s Pipelines are great for simple automations, but they don’t match ClickFunnels’ level of flexibility.

Memberships & Community: Kajabi vs. ClickFunnels

Building a thriving community is key to long-term customer engagement. Here’s how both platforms support memberships and community features.

Kajabi

Kajabi excels at memberships and community-building. It allows you to create exclusive membership sites with structured content, discussion boards, and gamification tools like badges and leaderboards. With the Kajabi Community feature, users can interact through posts, comments, and live events—all within the platform.

ClickFunnels

ClickFunnels offers basic membership site functionality, allowing you to lock content behind paywalls. However, it lacks built-in community engagement features, meaning you may need third-party tools to create a true membership experience.

Comparison Table: Memberships & Community

Feature	Kajabi	ClickFunnels
Membership Site	Structured membership portals ✅	Basic membership areas ✅
Community Features	Discussions, challenges, leaderboards ✅	No built-in community ❌
Engagement Tools	Live events, badges, points ✅	Requires third-party tools ❌
Best For	Course creators & community engagement ✅	Basic content locking ✅

🌟 Winner: Kajabi – If you want to build a strong community with engagement tools, Kajabi is the better choice. ClickFunnels works for gated content but lacks interactive community features.

Email Marketing: Kajabi vs. ClickFunnels

Email marketing is essential for nurturing leads and increasing conversions. Let’s compare Kajabi and ClickFunnels in this area.

Kajabi

Kajabi comes with built-in email marketing tools, allowing you to create automated email sequences, segment audiences, and track open rates. While not as advanced as dedicated email platforms, it integrates seamlessly with your courses and products.

ClickFunnels

ClickFunnels offers Follow-Up Funnels, a full-fledged email and SMS automation system. It includes advanced segmentation, smart triggers, and behavioral-based automation. However, Follow-Up Funnels is only available on higher-tier plans, which may be a drawback for some users.

Comparison Table: Email Marketing

Feature	Kajabi	ClickFunnels
Built-in Email Tools	Email campaigns & automations ✅	Follow-Up Funnels with advanced automation ✅
Segmentation	Basic tagging & lists ✅	Deep segmentation & behavioral triggers ✅
SMS Marketing	No built-in SMS ❌	SMS automation included ✅
Best For	Course creators & simple email automation ✅	Marketers & advanced automation ✅

🌟 Winner: ClickFunnels – If you need advanced email automation with segmentation and SMS, ClickFunnels is the better choice. However, Kajabi’s email features work well for simple course-related marketing.

Checkout Features: Kajabi vs. ClickFunnels

A smooth and flexible checkout experience can significantly impact your conversion rates. Let’s see how Kajabi and ClickFunnels handle payment processing.

Kajabi

Kajabi offers simple but effective checkout pages with built-in payment processing via Stripe and PayPal. You can set up one-time payments, subscriptions, and payment plans. While Kajabi allows order bumps, it lacks built-in one-click upsells or downsells, which may limit conversion optimization.

ClickFunnels

ClickFunnels provides a highly optimized checkout system designed for conversions. It supports one-click upsells, downsells, order bumps, and various checkout customization options. You can also integrate different payment gateways and create multiple pricing options.

Comparison Table: Checkout Features

Feature	Kajabi	ClickFunnels
Payment Options	One-time, subscription, and payment plans ✅	One-time, subscription, payment plans ✅
Order Bumps	Available ✅	Available ✅
One-Click Upsells/Downsells	Not available ❌	Built-in upsells & downsells ✅
Checkout Customization	Basic checkout pages ✅	Fully customizable checkout ✅

🌟 Winner: ClickFunnels – If you want a high-converting checkout system with upsells, downsells, and customization, ClickFunnels is the better choice. Kajabi’s checkout is simple but lacks advanced sales optimization tools.

Affiliate Marketing: Kajabi vs. ClickFunnels

Affiliate marketing can help you grow your business by leveraging others to promote your products. Here’s how Kajabi and ClickFunnels handle it.

Kajabi

Kajabi hbbecruit affiliates and track their sales. You can set commission structures, provide unique affiliate links, and manage payouts within the platform. While functional, Kajabi’s affiliate system is more basic compared to dedicated affiliate marketing tools.

ClickFunnels

ClickFunnels offers a more advanced affiliate system called Backpack (available only on higher-tier plans). It includes multi-tier commissions, customizable affiliate dashboards, and detailed tracking. If you’re running a large-scale affiliate program, ClickFunnels gives you more flexibility.

Comparison Table: Affiliate Marketing

Feature	Kajabi	ClickFunnels
Built-in Affiliate Program	Yes ✅	Yes ✅
Multi-Tier Commissions	No ❌	Yes ✅
Custom Affiliate Dashboards	Basic tracking ✅	Advanced tracking & dashboards ✅
Best For	Simple affiliate programs ✅	Advanced affiliate networks ✅

🌟 Winner: ClickFunnels – If you need a full-fledged affiliate system with multi-tier commissions and advanced tracking, ClickFunnels is the better option. Kajabi’s affiliate tools work well for basic programs but lack depth.

Integrations: Kajabi vs. ClickFunnels

Integrations are crucial if you rely on external tools to run your business efficiently.

Kajabi

Kajabi provides direct integrations with popular tools like Mailchimp, ConvertKit, ActiveCampaign, and Zapier for additional flexibility. However, Kajabi is designed to be an all-in-one platform, meaning you may not need as many third-party integrations.

ClickFunnels

ClickFunnels integrates with a wider range of third-party tools, including email marketing services, payment processors, webinar platforms, and CRM systems. It also supports API access for advanced custom integrations, making it highly flexible for businesses with complex needs.

Comparison Table: Integrations

Feature	Kajabi	ClickFunnels
Built-in Integrations	Popular email & CRM tools ✅	Wide range of integrations ✅
Zapier Support	Yes ✅	Yes ✅
API Access	Limited ❌	Available for custom integrations ✅
Best For	All-in-one users who don’t need many integrations ✅	Marketers needing advanced third-party tools ✅

🌟 Winner: ClickFunnels – If you need extensive third-party integrations and API access, ClickFunnels is the better choice. Kajabi works well as an all-in-one platform but offers fewer external connections.

Pros and Cons of Kajabi

Pros

✅ Premium Course Creation Features
Kajabi is designed for course creators and educators, offering progress tracking, quizzes, certificates, and other tools to enhance student engagement.

✅ Advanced Marketing Automation & Segmentation
Kajabi includes powerful automation features that allow you to segment your audience, create workflows, and personalize communication for better conversions.

✅ Sleek, Professional Interface
Kajabi offers a modern and polished UI, making it easy to build a professional-looking online presence.

✅ Mobile App for Easy Access
Kajabi provides a mobile app that allows both users and students to access courses and manage content conveniently on the go.

✅ Strong Community & Live Chat Support
Kajabi offers live chat, an extensive help center, and an active community of entrepreneurs for support and collaboration.

✅ Highly Customizable Website & Landing Page Builder
With its robust page builder, Kajabi enables users to create fully branded, high-converting websites and landing pages without needing third-party tools.

✅ Built-In Podcast Hosting & Membership Features
Unlike ClickFunnels, Kajabi includes podcast hosting and built-in membership site features, making it a strong choice for content creators looking to engage their audience.

Cons

❌ Expensive Pricing
Kajabi’s plans start at $149/month with no free plan, making it a costly option for beginners or small businesses.

❌ Steep Learning Curve
Due to its wide range of features, Kajabi can be overwhelming for new users, requiring a learning period to master its tools.

❌ No Dedicated Sales Funnel Builder
Unlike ClickFunnels, Kajabi lacks a specialized sales funnel builder, which may require users to manually set up their sales processes.

❌ Transaction Fees on Lower Plans
Kajabi charges transaction fees on its lower-tier plans, adding extra costs for users selling high volumes of digital products.

Pros and Cons of ClickFunnels

Pros

✅ Best-in-Class Sales Funnel Builder
ClickFunnels is specifically designed for creating high-converting sales funnels, making it the go-to tool for marketers focused on lead generation and sales automation.

✅ Easy Drag-and-Drop Funnel Customization
With pre-built funnel templates and a simple drag-and-drop editor, ClickFunnels makes it easy for beginners to create landing pages, opt-in forms, and checkout pages without coding.

✅ One-Click Upsells & Order Bumps
ClickFunnels makes it simple to increase average order value with built-in upsells, downsells, and order bump features.

✅ Seamless Payment Integration
ClickFunnels integrates with major payment gateways like Stripe and PayPal, allowing users to collect payments effortlessly.

✅ Robust Affiliate Management System
ClickFunnels includes an affiliate management system (Backpack) that enables businesses to set up and track affiliate marketing campaigns.

✅ All-in-One Funnel & Webinar Hosting
Unlike Kajabi, ClickFunnels allows users to host automated and live webinars directly within their sales funnels, making it ideal for high-ticket coaching and product launches.

✅ No Need for Additional Sales Tools
With built-in landing pages, checkout processes, and sales tracking, ClickFunnels eliminates the need for multiple third-party tools for marketing automation.

Cons

❌ Expensive for Beginners
ClickFunnels pricing starts at $147/month, which can be a significant investment for those just starting out.

❌ Limited Course Creation Features
While ClickFunnels supports digital product sales, it lacks the advanced course creation tools that Kajabi offers, such as student progress tracking and certificates.

❌ Basic Website Builder
ClickFunnels is focused on sales funnels, so its website-building capabilities are not as advanced or customizable as Kajabi’s.

❌ No Mobile App
Unlike Kajabi, ClickFunnels does not have a dedicated mobile app, which could be a drawback for users who want to manage their business on the go.

Which One Should You Choose?

💡 Go with Kajabi if:
✅ You’re a course creator, coach, or membership site owner looking for premium course-building features.
✅ You need advanced marketing automation, segmentation, and analytics for customer engagement.
✅ You prefer a highly customizable website and landing page builder with a modern design.
✅ You want a mobile app and strong community-building features for student engagement.

💡 Go with ClickFunnels if:
✅ You need a high-converting sales funnel builder with one-click upsells and order bumps.
✅ You focus on selling products, services, or memberships through optimized funnel sequences.
✅ You want built-in webinar hosting and affiliate marketing tools.
✅ You prefer an all-in-one sales platform that eliminates the need for multiple third-party tools.

Conclusion

Kajabi and ClickFunnels cater to different business needs. Kajabi is ideal for course creators and membership site owners who want a professional platform with premium educational tools. ClickFunnels, on the other hand, is designed for marketers and entrepreneurs who prioritize high-converting sales funnels and lead generation.

Both platforms come with premium price tags, but the right choice depends on whether your business focuses more on education and content (Kajabi) or sales and conversion funnels (ClickFunnels). 🚀

Still unsure? Both offer free trials, so why not test them out and see which one aligns with your business goals?

FAQs

1. Which platform is better for beginners?

Kajabi is generally more beginner-friendly due to its intuitive interface and comprehensive support resources.

2. Can I use both platforms together?

Yes, you can integrate Kajabi and ClickFunnels to leverage the strengths of both platforms. This allows you to use Kajabi for course creation and membership sites while utilizing ClickFunnels for optimized sales funnels.

3. Which platform offers better support for large businesses?

Both platforms offer robust support for large businesses, but ClickFunnels might be more suited for businesses focused on extensive sales and marketing strategies.

4. How do I decide which platform is best for me?

Consider your business goals, budget, and specific needs. If you prioritize course creation and membership sites, Kajabi is a strong choice. If sales funnel optimization is your main focus, ClickFunnels is likely the better option.

5. Are there any alternatives to Kajabi and ClickFunnels?

Yes, there are several alternatives, including Teachable, Thinkific, Podia, and Kartra. Each platform offers unique features, so it’s worth exploring multiple options to find the best fit for your business.