Builderall vs Kartra – A Comprehensive Comparison 

Choosing between Kartra and Builderall can be a tough decision, especially since both platforms have introduced several valuable upgrades.

According to a study analyzing over 570,000 websites using sales funnel technologies, Builderall holds approximately 9.4% of the market share, while Kartra accounts for about 2.5%.

Each platform offers a comprehensive suite of tools designed to help businesses build sales funnels, automate marketing, and manage online operations effectively.

So, which one is the better choice for you?

Having explored both in-depth, I can give you a clear comparison to help you make the right decision.

Let’s dive in!

Disclaimer: The information in this article is based on public data and analysis. Verify Kartra and Podia details on official websites as features and pricing may change.

Kartra vs. Builderall – Quick Comparison 

Feature	Kartra	Builderall
Ease of Use	✅ Beginner-friendly, intuitive interface	❌ Steeper learning curve, cluttered UI
Landing Page Builder	✅ Sleek, professional templates, A/B testing	✅ Fast Cheetah Builder, but less polished designs
Sales Funnels	✅ Advanced funnel builder with automation	✅ Multiple funnel-building options, but manual setup
Email Automation	✅ Visual email sequences, behavior-based triggers	❌ Basic email automation, lacks advanced triggers
Membership Sites	✅ Structured courses, progress tracking, drip content	❌ Basic membership tools, lacks progress tracking
E-commerce	✅ Best for digital products & memberships	✅ Supports both digital & physical products
CRM & Lead Management	✅ Advanced lead scoring & automation	❌ Basic CRM, lacks deep tracking
Affiliate Management	✅ Built-in affiliate system	❌ No native affiliate management
Webinar Platform	❌ No built-in webinar tool	✅ Native webinar hosting
Video Hosting	✅ Built-in video hosting with tagging features	✅ Video hosting, but fewer marketing tools
Support	✅ Strong documentation, live chat, ticket system	❌ 24/7 support, but inconsistent response times
Pricing	❌ More expensive, premium features	✅ Affordable, value-packed plans

What is Builderall? 

Builderall is an all-in-one digital marketing platform designed to help businesses create, market, and automate their online presence with ease.

This platform offers everything from website and funnel building to email marketing, automation, and eCommerce tools—all in one place.

What truly sets Builderall apart is its drag-and-drop site builder and wide range of digital marketing tools that cater to businesses of all sizes. Whether you need a sales funnel, a webinar platform, or a full-fledged eCommerce store, Builderall provides a cost-effective solution.

It also features a white-label program, allowing agencies and entrepreneurs to resell Builderall under their own branding—creating an additional revenue stream.

Who Is Builderall For?

Builderall is built for : ✅ Small business owners who need an affordable yet powerful website and funnel builder ✅ Entrepreneurs and course creators looking to build online courses, memberships, and automation workflows ✅ Affiliate marketers who want to leverage Builderall’s sales funnel capabilities ✅ Agencies that need an all-in-one marketing suite to manage multiple client campaigns

If you’re looking for a versatile and budget-friendly platform that combines multiple digital marketing tools into one, Builderall could be the perfect fit for your business.

What is Kartra? 

Kartra is a full-featured marketing platform designed to be the all-in-one solution for running an online business.

If you’re searching for a tool that lets you build high-converting sales funnels, automate email marketing, host online courses, and even manage memberships—Kartra has you covered.

Originally developed by the creators of WebinarJam, Kartra was made available to select users in 2016 and officially launched to the public in 2018. Since then, it has become a go-to choice for digital entrepreneurs looking for a streamlined business management solution.

Who Is Kartra For?

Kartra is built for: ✅ Digital marketers who need an all-in-one platform ✅ Small businesses and entrepreneurs managing online sales ✅ Coaches and course creators hosting training programs ✅ Agencies and larger businesses (with higher-tier plans)

If you want a powerful yet user-friendly platform to sell products, manage customers, and automate workflows, Kartra could be a great fit.

Kartra vs. Builderall – Key Similarities and Differences

After extensively using both Kartra and Builderall, I’ve identified key areas where they overlap and where they differ. Let’s break it down!

Similarities

Both Kartra and Builderall are premium all-in-one marketing platforms, meaning they come with a higher price tag—but for good reason. They replace multiple tools, helping you streamline your marketing and avoid juggling multiple subscriptions.

They’re designed to be end-to-end business solutions, offering:

✅ Sales funnel builders to generate and convert leads seamlessly
✅ Affiliate management tools to help scale your business through partnerships
✅ Course & membership site hosting to sell and manage online programs
✅ Automation & email marketing to nurture leads and drive sales
✅ Website & landing page builders for a fully integrated online presence

If you’re looking for a comprehensive marketing platform, both Kartra and Builderall provide high-tier plans that cater to growing businesses and digital entrepreneurs.

And if you want to test-drive the software before committing, both offer free trials:

• Kartra: 30-day trial
• Builderall: 14-day trial

Differences

While Kartra and Builderall share many similarities, they cater to different types of businesses and have unique strengths.

Feature	Kartra	Builderall
Ideal For	Course creators, coaches, and solopreneurs	Entrepreneurs, small businesses, and digital marketers
SaaS Mode	❌ No SaaS resale option	✅ White-label option available
User Limits	Usage restrictions on lower-tier plans	✅ No hard user limits on key features
Funnel & Website Building	✅ Advanced sales funnel builder with automation	✅ More website-building flexibility with drag-and-drop tools
Automation & CRM	✅ Strong automation for campaigns	✅ Extensive automation tools but with a broader focus
Affiliate System	✅ Built-in affiliate management	❌ No native affiliate management feature

Kartra vs. Builderall – Detailed Comparison

Both Kartra and Builderall are powerful all-in-one marketing platforms, but they cater to different types of users. While Kartra is ideal for course creators, entrepreneurs, and digital marketers looking for a streamlined funnel and automation system, Builderall is more suited for small businesses, affiliate marketers, and entrepreneurs who need an affordable, feature-rich platform.

If you’re trying to decide between the two, let’s break down their features in detail to help you make an informed choice.

1. User Experience and Interface

The ease of navigating a platform plays a big role in how quickly you can set up and run your marketing campaigns.

Kartra

Kartra provides a sleek and modern interface that makes it easy to navigate. It’s beginner-friendly, with step-by-step tutorials and an intuitive dashboard that helps users set up campaigns without any technical expertise.

Its drag-and-drop builder allows users to create professional-looking landing pages, emails, and funnels without needing a developer or designer.

Builderall

Builderall’s interface is feature-rich but more cluttered, which can feel overwhelming for beginners. It offers tons of marketing tools, but the learning curve is steeper due to the sheer number of options.

Unlike Kartra, Builderall provides multiple app-style tools under one dashboard, making it more versatile but slightly less intuitive. However, once users get familiar with it, Builderall’s flexibility becomes one of its strongest selling points.

Comparison Table: User Experience and Interface

Feature	Kartra	Builderall
Ease of Use	Beginner-friendly, intuitive interface	More complex, requires learning curve
Dashboard Design	Sleek, modern, and well-organized	Feature-rich but cluttered for beginners
Onboarding & Tutorials	Step-by-step guides, video tutorials	Basic tutorials, but requires self-exploration

🏆 Winner: Kartra
Kartra’s intuitive interface and structured onboarding make it a better choice for those new to all-in-one marketing platforms. However, Builderall’s flexibility makes it more appealing to users who prefer customization and access to a wide range of tools.

2. Kartra vs. Builderall – Pricing Comparison

Pricing plays a crucial role when choosing between Kartra and Builderall, especially for businesses that want to get the most value for their investment. While Kartra focuses on premium features with a higher price tag, Builderall offers a more affordable solution with multiple pricing tiers to fit different budgets.

Let’s break down their pricing structures and see which one gives you the best bang for your buck.

Kartra Pricing

Kartra offers four pricing tiers, with features increasing as you move up. Each plan includes core tools like funnel building, email automation, and membership hosting, but usage limits apply based on the plan.

Kartra Plan	Monthly Price	Key Features
Starter	$119/month	2,500 leads, 1 custom domain, unlimited emails, sales funnels, membership sites, Kartra Mail, and basic automation (Source)
Growth	$229/month	12,500 leads, 3 domains, affiliate management, advanced automation, and premium analytics (Source)
Professional	$549/month	25,000 leads, 5 domains, real-time funnel analytics, helpdesk live chat, and webinars for up to 1,000 attendees (Source)

✅ 30-day trial available

🚀 Best for: Entrepreneurs, course creators, and businesses that need a streamlined, high-end marketing system.

Builderall Pricing

Plan	Monthly Price (INR)	Key Features
Core	$9.90/month	1 published website, 1 domain connection, 1 pro mailbox, 1GB storage, email marketing, team access, super checkout, and URL shortener
Essentials	$29.90/month	3 websites, 3 domains, 3 mailboxes, 3,000 subscribers, 50,000 emails/month, booking builder, social proof pop-up, and WordPress integration
Advanced	$69.90/month	5 websites, 5 domains, 10 mailboxes, 10,000 subscribers, 200,000 emails/month, WhatsApp central, SMS messaging, IG/Messenger chatbot, CRM, and eLearning builder
Premium	$149.90/month	10 websites, 10 domains, 20 mailboxes, 25,000 subscribers, 600,000 emails/month, 10 team members, and all Builderall tools included

Builderall stands out with its affordable and flexible pricing, offering more tools at lower costs. It has multiple plans, making it accessible for beginners and businesses with tight budgets.

✅ 14-day trial available

🚀 Best for: Small businesses, affiliate marketers, and entrepreneurs looking for an affordable all-in-one platform with a broad range of tools.

Comparison Table: Pricing

Feature	Kartra	Builderall
Starting Price	$199/month	$9.90/month
Highest Plan	$549/month	$149.9/month
Free Trial	30-day trial	14-day trial
Pricing Model	Feature-based pricing with usage limits	Flat pricing with unlimited tools at higher tiers

🏆 Winner: Builderall
Builderall offers more budget-friendly pricing with access to a wider range of tools at a lower cost. However, Kartra’s premium features and automation tools make it a better long-term investment for serious businesses looking for a streamlined system.

3. Landing Page Builder/Editor

A powerful landing page builder is essential for creating high-converting pages without technical expertise.

Kartra

Kartra provides a sleek and modern drag-and-drop builder that allows users to create visually appealing and high-converting pages with ease. It comes with professionally designed templates, built-in A/B testing, pop-ups, and mobile-responsive designs. The intuitive interface ensures that even beginners can build beautiful pages without coding.

Builderall

Builderall offers multiple page builders, including Cheetah Builder, which is fast and flexible. While it provides a wide range of customization options, the interface can feel cluttered, making it harder for beginners to navigate. The template designs are less polished than Kartra’s, but Builderall allows for greater flexibility in page creation.

Comparison Table: Landing Page Builder/Editor

Feature	Kartra	Builderall
Ease of Use	Intuitive drag-and-drop builder	Multiple builders, steeper learning curve
Templates	Professionally designed, conversion-focused	More options, but less refined designs
A/B Testing	✅ Yes	❌ No built-in A/B testing

🏆 Winner: Kartra
Kartra’s polished templates and user-friendly interface make it the better choice for businesses looking for an easy-to-use landing page builder. However, Builderall provides more flexibility for those who want full creative control.

4. Funnels/Campaigns

Sales funnels are a crucial part of any online marketing strategy, and both platforms offer robust funnel-building tools.

Kartra

Kartra comes with a drag-and-drop funnel builder that includes pre-built campaign templates and automation workflows. It allows users to map out their entire sales process visually and track every step in real time. Kartra’s funnels are designed to optimize conversions and automate marketing efforts effortlessly.

Builderall

Builderall also includes funnel-building capabilities, but it lacks a dedicated funnel-mapping feature like Kartra. Instead, users must manually piece together landing pages, emails, and automation sequences. While Builderall offers a large library of funnel templates, it requires more effort to create a seamless funnel experience.

Comparison Table: Funnels/Campaigns

Feature	Kartra	Builderall
Funnel Builder	Drag-and-drop funnel mapping	Manual setup required
Pre-Built Funnels	✅ Yes	✅ Yes
Automation Integration	✅ Seamless	✅ Requires manual configuration

🏆 Winner: Kartra
Kartra’s visual funnel builder and seamless automation make it the better choice for users who want a streamlined funnel-building experience. Builderall offers flexibility, but setting up funnels requires more manual effort.

5. Email Automation

Email marketing is a key component of any all-in-one platform, and automation can make or break a campaign.

Kartra

Kartra includes Kartra Mail, which offers behavior-based tagging, automation workflows, and split testing. The email sequences are mapped out visually, making it easy to automate follow-ups and nurture leads effectively. Advanced analytics allow users to track open rates, click-through rates, and conversions.

Builderall

Builderall uses MailingBoss, its built-in email marketing system. While it provides basic automation features like autoresponders and email broadcasts, it lacks advanced segmentation and behavioral triggers. It works well for simple campaigns but isn’t as sophisticated as Kartra’s system.

Comparison Table: Email Automation

Feature	Kartra	Builderall
Automation Builder	Visual workflow-based	Basic autoresponders
Behavior-Based Triggers	✅ Yes	❌ Limited
A/B Testing	✅ Yes	❌ No

🏆 Winner: Kartra
Kartra offers more advanced email automation features, making it ideal for businesses that rely on lead nurturing and personalized marketing. Builderall’s email marketing is good for basic campaigns but lacks sophisticated automation tools.

6. Membership Sites

For course creators and community builders, a strong membership site feature is essential.

Kartra

Kartra includes built-in membership hosting, allowing users to create structured courses with gated content, drip-feeding, progress tracking, and multiple membership levels. The user experience is seamless, and it integrates well with Kartra’s automation tools.

Builderall

Builderall also offers membership site capabilities, but it’s not as streamlined as Kartra. While it allows users to create protected content and subscription-based access, it lacks features like progress tracking and structured course modules.

Comparison Table: Membership Sites

Feature	Kartra	Builderall
Gated Content	✅ Yes	✅ Yes
Drip Content	✅ Yes	✅ Yes
Progress Tracking	✅ Yes	❌ No

🏆 Winner: Kartra
Kartra’s advanced membership site capabilities make it the superior choice for course creators and online educators. Builderall provides a basic solution, but lacks structured learning tools.

7. E-commerce

For businesses selling digital or physical products, a solid e-commerce system is a must.

Kartra

Kartra’s e-commerce functionality is primarily designed for digital products, memberships, and services. It features one-click upsells, downsells, order bumps, and checkout page customization, but lacks deep inventory management tools for physical products.

Builderall

Builderall provides a fully functional e-commerce system that supports both digital and physical products. It integrates with dropshipping, payment gateways, and inventory tracking, making it a better choice for online stores.

Comparison Table: E-commerce

Feature	Kartra	Builderall
Supports Digital Products	✅ Yes	✅ Yes
Supports Physical Products	❌ No	✅ Yes
One-Click Upsells & Downsells	✅ Yes	✅ Yes

🏆 Winner: Builderall
Builderall’s stronger e-commerce capabilities make it the better choice for businesses selling physical products. However, Kartra excels at selling digital products and services.

8. CRM & Affiliate Management

A built-in CRM (Customer Relationship Management) system and affiliate management tools are essential for businesses that need to track leads, manage client relationships, and scale through affiliate partnerships.

Kartra

Kartra includes a built-in CRM system that allows users to track leads, segment contacts, and automate interactions based on customer behavior. The platform provides detailed analytics, allowing businesses to monitor customer engagement and improve conversions.

Kartra also features a fully integrated affiliate management system, making it easy for businesses to set up, track, and manage affiliate programs. Users can customize commission structures, monitor affiliate sales, and automate payouts, making it a great choice for those looking to scale through affiliate marketing.

Builderall

Builderall provides basic CRM functionality, allowing users to collect and manage leads, but it lacks advanced customer tracking compared to Kartra. The CRM system in Builderall is more focused on contact management rather than deep behavioral tracking and automation.

One major downside is that Builderall does not have a native affiliate management system like Kartra. While users can set up affiliate programs using third-party integrations, it requires more manual effort compared to Kartra’s seamless affiliate tracking system.

Comparison Table: CRM & Affiliate Management

Feature	Kartra	Builderall
Built-in CRM	✅ Advanced customer tracking and automation	✅ Basic contact management
Affiliate Management	✅ Fully integrated system with commission tracking	❌ No built-in system, requires third-party tools
Automation & Lead Scoring	✅ Yes	❌ No

🏆 Winner: Kartra
Kartra’s advanced CRM and fully integrated affiliate management make it the clear winner for businesses that need to track leads, automate engagement, and scale through affiliate marketing. Builderall provides basic CRM features, but lacks a built-in affiliate system, making it less ideal for businesses focused on affiliate sales.

9. Customer Support

Reliable customer support is crucial, especially when using an all-in-one platform with multiple tools.

Kartra

Kartra offers multiple support channels, including live chat, ticket support, email assistance, and an extensive knowledge base. Users can access video tutorials, step-by-step guides, and community forums for troubleshooting and best practices.

However, Kartra does not provide phone support, which can be a downside for users who prefer direct assistance.

Builderall

Builderall provides 24/7 customer support through live chat, ticketing, and a user community. However, response times can be inconsistent, and users have reported that some support agents lack in-depth knowledge of all tools.

Builderall also offers video tutorials and training, but its help documentation is less comprehensive compared to Kartra’s.

Comparison Table: Customer Support

Feature	Kartra	Builderall
Live Chat	✅ Yes	✅ Yes
Email/Ticket Support	✅ Yes	✅ Yes
Phone Support	❌ No	❌ No
Community & Training	✅ Extensive knowledge base, training videos	✅ Community support, but limited documentation

🏆 Winner: Kartra
Kartra offers more structured support, with detailed documentation, tutorials, and a responsive ticketing system. While Builderall provides 24/7 support, its inconsistent response times and less comprehensive knowledge base make Kartra the better choice for users who need quick and reliable assistance.

Pros and Cons of Kartra

Pros

✅ Easy Onboarding with a Welcome Video & Interactive Guide
Kartra makes it simple for new users to get started with a step-by-step guide and an interactive walkthrough right from the start.

✅ Strong Community & Reliable Support
With an active Facebook group, helpful tutorials, and Kartra Academy, you’ll never feel lost when using the platform.

✅ 30-Day Free Trial
Kartra gives you a full month to test out its features before committing, which is great if you want to explore the platform risk-free.

✅ Built-In Webinar Functionality
Unlike many other platforms, Kartra lets you host webinars without needing third-party software, making it a great choice for coaches and course creators.

✅ Powerful Sales Funnel Features
Kartra’s advanced funnel-building tools allow you to create highly optimized sales sequences, helping you convert leads into customers with ease.

Cons

❌ Not the Cheapest Option
Even Kartra’s basic plan is priced on the higher side, making it less ideal for beginners on a tight budget.

❌ Limited Third-Party Integrations
Unlike some competitors, Kartra doesn’t integrate with as many external tools, which can be a drawback if you rely on other software.

❌ Usage Caps on Certain Features
Some of Kartra’s plans limit the number of contacts, team members, and emails you can have, which might be restrictive as your business grows.

Pros and Cons of Builderall

Pros

✅ 14-Day Free Trial
Builderall provides a 14-day trial, allowing users to explore its features before committing to a paid plan.

✅ Affordable Pricing Plans
Compared to Kartra, Builderall offers budget-friendly pricing, making it accessible for small businesses, entrepreneurs, and digital marketers.

✅ Versatile Marketing Tools
With over 40+ digital marketing tools, Builderall covers everything from website building, sales funnels, email automation, and webinar hosting to chatbots, video editing, and heatmaps.

✅ Fast Page Builder (Cheetah Builder)
The Cheetah Builder is one of the fastest page builders, allowing users to create high-performing websites, landing pages, and funnels without coding.

✅ Built-In Webinar Platform
Unlike Kartra, Builderall includes a native webinar platform, eliminating the need for third-party integrations.

✅ E-commerce & Dropshipping Integration
Builderall supports physical and digital product sales, integrating with dropshipping platforms and payment gateways for seamless transactions.

✅ White-Label SaaS Option
The Funnel Club Plan lets agencies resell Builderall as a white-label solution, offering a unique revenue opportunity.

Cons

❌ Steep Learning Curve
With so many tools packed into the platform, Builderall can feel overwhelming for beginners who are new to digital marketing.

❌ Lack of Advanced Automation
While Builderall offers automation features, they aren’t as advanced or intuitive as Kartra’s behavioral-based automation system.

❌ Limited Affiliate Management Tools
Unlike Kartra, Builderall lacks a fully built-in affiliate management system, making it harder for businesses to track and scale affiliate programs.

❌ Mixed Quality in Some Tools
Since Builderall provides a vast range of features, some tools feel less polished compared to dedicated alternatives.

❌ Customer Support Can Be Slow
Users have reported that customer support response times can be slow, especially during peak hours.

Which One Should You Choose?

💡 Go with Kartra if:

✅ You’re a solopreneur, course creator, or digital marketer
✅ You want a beginner-friendly interface with structured tutorials
✅ Your focus is on sales funnels, email marketing, and membership sites
✅ You need a built-in affiliate management system

💡 Go with Builderall if:

✅ You’re a small business owner, entrepreneur, or affiliate marketer
✅ You need an affordable all-in-one platform with a variety of tools
✅ You want eCommerce capabilities for both digital and physical products
✅ You need a built-in webinar platform without extra integrations

Both platforms have unique strengths—it just depends on your business model and goals!

Final Thoughts

After breaking down the key differences between Kartra and Builderall, have you identified which platform aligns best with your needs?

We’ve explored everything—from landing pages and automation tools to CRM, membership sites, and eCommerce capabilities.

Kartra shines with its intuitive interface, advanced automation, and structured course-building tools, making it an excellent choice for solopreneurs, course creators, and businesses focused on funnels and automation.

Builderall, on the other hand, stands out as a budget-friendly powerhouse, offering a wide range of tools, eCommerce features, and webinar hosting, making it a great choice for businesses looking for flexibility at an affordable price.

So, which one comes out on top?
If you need a premium, high-converting marketing system, Kartra is the winner.
If you want a versatile and budget-friendly toolkit, Builderall takes the lead.

But don’t just take my word for it—both platforms offer a free trial, so why not test them out and see which one fits your business best?

FAQs

1. Is there a free trial available for Builderall and Kartra?

Yes, both Builderall and Kartra offer free trials, allowing you to test their features and functionalities before making a commitment.

2. Can I switch from one platform to another if I’m not satisfied?

Yes, it is possible to switch from one platform to another; however, this process may involve data migration and adjustments to your marketing strategies.

3. Which platform is better suited for e-commerce businesses?

Kartra is often favored by e-commerce businesses due to its extensive e-commerce integration and features tailored for online sales.

4. Are there any hidden fees associated with Builderall or Kartra?

While both platforms have transparent pricing structures, it is essential to review their pricing plans carefully to avoid unexpected costs.

5. Do I need technical skills to use Builderall or Kartra?

No, both Builderall and Kartra are designed to be user-friendly, and you do not need extensive technical skills to get started with either platform.