Kartra vs Ontraport – A Comprehensive Comparison 

Choosing between Kartra and Ontraport can be a tough decision, especially since both platforms offer powerful automation, CRM, and marketing tools designed to help businesses grow.

While Kartra has gained popularity as an all-in-one marketing solution, Ontraport stands out for its advanced CRM and business automation features.

According to a study analyzing over 570,000 websites using sales funnel technologies, Kartra holds approximately 2.5% of the market share, while Ontraport accounts for about 1.7%

So, which one is the better choice for your business? 

Having explored both platforms in depth, I’ll break down their features, pricing, strengths, and limitations to help you make the right decision.

Let’s dive in! 🚀

Disclaimer: This article is for informational purposes only. Verify features and pricing on the official Kartra and Ontraport websites as they may change over time.

Kartra vs. Ontraport: Quick Comparison 

Feature	Kartra	Ontraport
Ease of Use	✅ User-friendly interface with intuitive navigation.	❌ Steeper learning curve due to advanced features.
Onboarding	✅ Comprehensive tutorials and step-by-step guides.	✅ Detailed onboarding with extensive resources.
Sales Funnels	✅ Advanced funnel-building tools with customizable templates.	✅ Robust funnel creation with deep customization options.
Marketing Automation	✅ Multi-channel automation including email, SMS, and memberships.	✅ Advanced automation with detailed segmentation and triggers.
CRM & Lead Management	✅ Integrated CRM with contact management and segmentation.	✅ Comprehensive CRM with custom record types and detailed analytics.
Membership & Courses	✅ Built-in tools for hosting courses and managing memberships.	✅ Supports membership sites with advanced customization.
Webinars	✅ Integrated webinar hosting capabilities.	❌ Requires third-party integrations for webinar hosting.
Landing Pages	✅ Drag-and-drop builder with a variety of templates.	✅ Dynamic CMS with customizable landing pages.
Integrations	❌ Moderate third-party integrations.	✅ Extensive integrations with various third-party applications.
Customer Support	✅ 24/7 chat and email support.	✅ Email support with a comprehensive knowledge base.
Pricing	💵 Starts at $119/month.	💵 Starts at $24/month.
Free Trial	✅ 14-day trial available.	✅ 14-day free trial available.
Best For	✅ Entrepreneurs, course creators, and businesses needing an all-in-one solution.	✅ Service providers, consultants, and businesses requiring advanced CRM capabilities.

What is Kartra? 

Kartra is an all-in-one marketing platform launched in 2018, designed to provide entrepreneurs and businesses with a comprehensive suite of tools. It includes sales funnels, email automation, course hosting, lead management, and webinar hosting, all within a single system.

Who Should Use Kartra?

Kartra is ideal for:
✅ Entrepreneurs managing online sales and marketing.
✅ Course creators and coaches offering memberships.
✅ Small to medium-sized businesses seeking a unified marketing solution.
✅ Agencies handling multiple clients with automation needs.

What is Ontraport? 

Ontraport is a powerful business automation platform tailored for service providers, consultants, and businesses that require advanced CRM capabilities. It provides tools for email marketing, CRM, landing pages, and automation, with a strong focus on analytics and custom workflows.

Who Should Use Ontraport?

Ontraport is perfect for:
✅ Service providers, including consultants and agencies.
✅ Coaches and advisors managing client relationships.
✅ Businesses needing advanced CRM, pipeline management, and automation.
✅ Companies requiring detailed reporting, analytics, and multi-channel marketing.

Kartra vs. Ontraport – Key Similarities and Differences 

While both platforms offer comprehensive marketing tools, they differ in focus and capabilities. 

Similarities 

✅ Both provide email marketing and automation features.
✅ Each offers tools for creating landing pages and managing leads.
✅ Both integrate with third-party applications to expand functionality.
✅ Each platform includes CRM functionalities to track and manage contacts.

Differences 

Feature	Kartra	Ontraport
Ideal For	✅ Businesses seeking an all-in-one marketing solution.	✅ Service providers and businesses needing advanced CRM and automation.
Sales Funnels	✅ Advanced drag-and-drop funnel builder.	✅ Robust funnel creation with deep customization.
CRM & Lead Management	✅ Integrated CRM with contact tracking and segmentation.	✅ Comprehensive CRM with custom fields, records, and pipelines.
Membership & Courses	✅ Built-in membership & course hosting.	✅ Supports membership sites with detailed customization.
Webinars	✅ Built-in webinar hosting.	❌ Requires third-party integrations for webinars.
Landing Pages	✅ Pre-built landing page templates with customization.	✅ Dynamic CMS with personalized landing pages.
Integrations	❌ Limited third-party integrations.	✅ Extensive third-party integrations.

User Experience and Ease of Use 

Your marketing platform should be intuitive, whether you’re a beginner or an experienced marketer.

Kartra

✅ User-friendly interface with a drag-and-drop builder for landing pages, emails, and funnels.
✅ Provides step-by-step tutorials and an interactive onboarding experience.

Ontraport 

✅ More powerful but complex – has a steeper learning curve.
✅ Offers detailed onboarding resources, but takes longer to master.

Comparison Table: User Experience

Feature	Kartra	Ontraport
Ease of Use	Intuitive & user-friendly.	More complex with advanced features.
Dashboard Design	Modern drag-and-drop builder.	Comprehensive, but requires training.
Learning Curve	Moderate (aided by tutorials).	Steep (takes time to master).
Onboarding Support	Step-by-step guides & walkthroughs.	Detailed knowledge base & webinars.

🏆 Winner: Kartra – Best for beginners & solopreneurs, while Ontraport is better for advanced CRM users.

Pricing Comparison

Both platforms offer multiple pricing plans, but they follow different pricing structures. Kartra is priced based on the number of leads and features, while Ontraport offers tiered plans with additional capabilities at higher levels.

Kartra Pricing (Monthly)

• Starter Plan – $119/month (2,500 leads, 1 custom domain, basic features).
• Growth Plan – $229/month (12,500 leads, 3 custom domains, automation, and affiliate management).
• Professional Plan – $549/month (50,000 leads, 5 custom domains, advanced analytics and team collaboration).
• Enterprise Plan – Custom Pricing (For businesses with high-volume marketing needs).

💡 Annual discounts of up to 25% available.

Read More:

https://appsaware.com/kartra-pricing-plans

Ontraport Pricing (Monthly)

• Basic Plan – $24/month (1,000 contacts, email automation, and landing pages).
• Plus Plan – $83/month (2,500 contacts, advanced automation, CRM, and membership sites).
• Pro Plan – $124/month (10,000 contacts, e-commerce, and split testing).
• Enterprise Plan – $249/month (custom contacts, custom API access, and advanced reporting).

💡 14-day free trial available for all plans.

Comparison Table: Pricing

Plan	Kartra Pricing	Ontraport Pricing
Starter	$119/month	$24/month
Mid-Tier	$229/month	$83/month
Pro/Advanced	$549/month	$124/month
Enterprise	Custom Pricing	$249/month
Annual Discounts	Up to 25% off	Available

🏆 Winner: Ontraport – If you need a cost-effective CRM with automation, Ontraport is more budget-friendly. However, Kartra provides better value for businesses requiring sales funnels and automation tools.

Email Marketing and Automation

Both platforms offer email marketing automation, but Kartra focuses on visual automation workflows, while Ontraport provides deep CRM-based segmentation.

Kartra

✅ Drag-and-drop visual email automation with behavior-based triggers.
✅ Pre-built automation campaigns (e.g., lead nurturing, webinar sequences).
✅ A/B testing for subject lines and email content.
✅ Built-in email templates and scheduling tools.
✅ SMS marketing and tagging for deeper personalization.

Ontraport

✅ Custom automation builder with CRM-powered segmentation.
✅ Advanced conditional logic (e.g., If a lead opens an email, assign a follow-up task).
✅ Email templates with dynamic content for personalization.
✅ Split testing & detailed email performance tracking.
✅ SMS marketing and retargeting workflows.

Comparison Table: Email Marketing & Automation

Feature	Kartra	Ontraport
Automation Builder	Drag-and-drop visual editor	Advanced CRM-based automation
Behavior-Based Triggers	Yes	Yes
A/B Testing	Yes, for subject lines & content	Yes, with detailed analytics
SMS Marketing	Yes	Yes
Conditional Logic	Basic	Advanced

🏆 Winner: Tie – Kartra is better for beginners who want easy automation, while Ontraport offers deep CRM-based customization for advanced users.

Landing Pages and Sales Funnels

Both Kartra and Ontraport offer landing page builders, but Kartra takes the lead with built-in sales funnel features.

Kartra

✅ Drag-and-drop funnel builder with customizable templates.
✅ Pre-designed campaigns (e.g., product launches, webinar registrations).
✅ A/B testing for landing pages and checkout pages.
✅ Built-in checkout pages and one-click upsells.
✅ Automated lead tagging for tracking customer journeys.

Ontraport

✅ Dynamic landing page builder with advanced personalization.
✅ Customizable forms for lead generation.
✅ E-commerce capabilities with integrated order forms.
✅ Sales funnel tracking but requires manual setup.
✅ Membership site integration with custom access levels.

Comparison Table: Landing Pages & Sales Funnels

Feature	Kartra	Ontraport
Sales Funnel Builder	Yes, drag-and-drop	No, requires manual setup
Landing Page Templates	Yes, extensive library	Yes, with dynamic elements
A/B Testing	Yes	No
One-Click Upsells	Yes	No

🏆 Winner: Kartra – Better for sales funnels, one-click upsells, and pre-built automation campaigns.

CRM and Lead Management

Kartra offers basic CRM functionalities, whereas Ontraport is a fully-fledged CRM with deep contact management.

Kartra CRM Features

✅ Tag-based contact management (segment leads based on actions).
✅ Pipeline tracking for leads and conversions.
✅ Lead scoring system to prioritize high-value prospects.
✅ Limited API access for third-party CRM tools.

Ontraport CRM Features

✅ Full CRM system with advanced contact records.
✅ Task automation (e.g., auto-assign tasks to team members).
✅ Detailed reporting & analytics for sales tracking.
✅ Custom objects (create personalized data fields for customers).
✅ Pipeline automation for B2B sales.

Comparison Table: CRM & Lead Management

Feature	Kartra	Ontraport
CRM Capabilities	Basic lead tracking	Advanced, with custom data fields
Pipeline Automation	Yes, simple	Yes, full B2B sales pipeline
Lead Scoring	Yes	Yes, with deeper segmentation
Task Management	No	Yes, auto-assign tasks

🏆 Winner: Ontraport – Best for businesses needing advanced CRM and pipeline automation.

Customer Support and Training

A reliable support system is essential for troubleshooting and learning.

Kartra Support

✅ 24/7 live chat & email support.
✅ Extensive training resources via Kartra Academy.
✅ Community forum for user discussions.

Ontraport Support

✅ Email support & live chat for Pro+ plans.
✅ Extensive knowledge base & video tutorials.
✅ Live training webinars for onboarding.

Comparison Table: Support

Feature	Kartra	Ontraport
Live Chat	Yes, 24/7	Yes, but only for paid plans
Email Support	Yes	Yes
Training Resources	Kartra Academy	Webinars & help docs

🏆 Winner: Tie – Kartra offers live chat for all users, while Ontraport provides more in-depth training resources.

Pros and Cons of Kartra

Pros

✅ Easy Onboarding with a Welcome Video & Interactive Guide
Kartra makes it simple for new users to get started with a step-by-step guide and an interactive walkthrough right from the start.

✅ Strong Community & Reliable Support
With an active Facebook group, helpful tutorials, and Kartra Academy, you’ll never feel lost when using the platform.

✅ 30-Day Free Trial
Kartra gives you a full month to test out its features before committing, which is great if you want to explore the platform risk-free.

✅ Built-In Webinar Functionality
Unlike many other platforms, Kartra lets you host webinars without needing third-party software, making it a great choice for coaches and course creators.

✅ Powerful Sales Funnel Features
Kartra’s advanced funnel-building tools allow you to create highly optimized sales sequences, helping you convert leads into customers with ease.

Cons

❌ Not the Cheapest Option
Even Kartra’s basic plan is priced on the higher side, making it less ideal for beginners on a tight budget.

❌ Limited Third-Party Integrations
Unlike some competitors, Kartra doesn’t integrate with as many external tools, which can be a drawback if you rely on other software.

❌ Usage Caps on Certain Features
Some of Kartra’s plans limit the number of contacts, team members, and emails you can have, which might be restrictive as your business grows.

Pros and Cons of Ontraport

Pros

✅ Powerful CRM & Advanced Contact Management
Ontraport provides one of the most advanced CRMs, offering custom objects, deep segmentation, and pipeline tracking.

✅ Detailed Marketing Automation & Custom Workflows
Ontraport’s automation builder is highly flexible, allowing businesses to create custom workflows, trigger-based emails, and complex segmentation rules.

✅ E-commerce & Subscription Management
The platform includes built-in order forms, automated billing, and subscription management, making it a great option for businesses selling memberships or digital products.

✅ Highly Scalable for Growing Businesses
Unlike Kartra, Ontraport is built for scaling. Businesses can customize contact records, integrate multiple sales channels, and track customer interactions.

✅ Strong Integration Capabilities
Ontraport connects with hundreds of third-party tools, including Zapier, QuickBooks, and Shopify, making it more flexible than Kartra.

✅ A/B Testing & Advanced Reporting
The platform offers detailed analytics, split testing for emails and landing pages, and predictive modeling, allowing businesses to optimize their marketing strategies.

✅ Multi-Channel Marketing Capabilities
Ontraport supports email, SMS marketing, postcards, and phone call tracking, making it a robust solution for businesses that use multiple communication channels.

Cons

❌ Steeper Learning Curve
Due to its extensive customization options, Ontraport takes longer to learn compared to Kartra.

❌ Higher Pricing at Advanced Levels
Although Ontraport’s basic plan starts at $29/month, businesses that need advanced automation and CRM features will need to upgrade to higher-tier plans.

❌ No Built-In Webinar Hosting
Unlike Kartra, Ontraport does not have a built-in webinar feature, requiring third-party integrations.

❌ Limited Landing Page Design Options
Ontraport’s landing page builder is functional but lacks the variety of templates and design flexibility that Kartra provides.

Which One Should You Choose?

💡 Go with Kartra if:

✅ You’re a solopreneur, coach, or course creator looking for an all-in-one marketing solution.
✅ You need an easy-to-use sales funnel builder with pre-built automation campaigns.
✅ Your focus is on selling memberships, courses, and digital products.
✅ You want built-in webinar hosting without relying on third-party tools.

💡 Go with Ontraport if:

✅ You need advanced CRM and marketing automation with deep customer tracking.
✅ Your business requires detailed reporting, pipeline management, and custom workflows.
✅ You’re running a service-based business or agency that needs advanced segmentation tools.
✅ You want extensive third-party integrations with other marketing and finance software.

Final Thoughts

After breaking down the key differences between Kartra and Ontraport, have you figured out which platform suits your business best?

We’ve explored their sales funnels, automation capabilities, CRM functionalities, lead management, and pricing structures.

• Kartra shines with its beginner-friendly interface, drag-and-drop funnel builder, and built-in webinar hosting, making it a great choice for online business owners and course creators.
• Ontraport excels in CRM, automation, and advanced segmentation, making it the better choice for service providers, consultants, and businesses looking for deep customization.

So, which one is best? It depends on your business goals! 

But don’t just take my word for it—both platforms offer a free trial, so why not give them a try and see which one fits your needs best? 

FAQs 

1. Which platform is better for CRM?

Ontraport offers a more advanced and customizable CRM compared to Kartra. 

2. Does Ontraport have sales funnel tools? 

No, Ontraport does not include a funnel builder but uses workflows for funnel creation. 

3. Can I use Kartra for CRM? 

Yes, Kartra includes basic CRM features suitable for small businesses. 

4. Which platform is more affordable for small businesses? 

Ontraport offers a more affordable entry-level plan at $24/month. 

5. Do these platforms offer free trials? 

Yes, Kartra offers a 14-day trial for $1, and Ontraport provides a 14-day free trial.